Clark Howard engagement report
@ClarkHoward - 126K followers on X
Measured over 40 original posts from a 30-day window, last computed on October 3, 2026.
Engagement
A typical post picks up 23 interactions against 126K followers, an engagement rate of 0.018%. Measured over 40 original posts, its engagement rate beats 27% of 19,933 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.0K times each, and 0.757% of those impressions turn into an interaction. That is about 2.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 40 posts sampled, 55% carry an image or video and 85% link out. The account's strongest tracked post pulled 57 interactions, about 2.5x its own typical post. Recurring topics include #clarkhoward, #socialsecurity.
Measured over 40 original posts from a 30-day window, last computed on October 3, 2026. Recurring tags: #clarkhoward, #socialsecurity.
Compared with accounts its own size
Clark Howard's engagement rate beats 27% of the tracked X accounts closest to it in follower count (19,933 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 34% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.018%, Clark Howard sits above the 10th percentile of the 201,449 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.141% |
| 75th percentile | 0.671% |
| 90th percentile | 2.53% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 55% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 85% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 55% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 85% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 462 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 20, 20262.5x their median
Using your health insurance isn’t always the cheapest option. Clark says a hospital-connected MRI could leave you paying around $1,000 out of pocket, while an independent imaging center might charge just $300–$400 if you pay cash. And it’s not just diagnostic tests. For non-emergency surgeries and procedures, Clark says shop around—because the price at one facility could be dramatically higher than another. Before automatically going wherever your insurance sends you, compare prices and ask for the cash price.
- Sep 25, 20262.3x their median
Need new running or walking shoes? Clark says now is the time to shop. The market is overloaded with inventory, while demand has slowed—putting pressure on retailers and creating opportunities for shoppers to score deals across major brands. Clark’s message: Skip full retail. Whether you need shoes for daily walks or serious training, start looking for discounts before paying full price. 🎧 Hear Clark break down why running and walking shoe prices are dropping on today’s podcast. Listen at https://t.co/0AicfuYBxt, watch at https://t.co/dMH4N9L607, or find The Clark Howard Podcast on your favorite podcast platform. #ClarkHoward #DealAlert #RunningShoes #WalkingShoes #ShoeDeals #SaveMoney #ShoppingTips #MoneySavingTips
- Sep 30, 20262.0x their median
Your caller ID says it’s your bank. Don’t trust it. Financial imposter scams are getting more sophisticated—and Clark warns they can cost victims their entire life savings. His rule is simple: Never engage with someone who calls claiming to be from your bank’s fraud department, even if the caller ID looks legitimate. Hang up. Then contact the institution yourself using a number you know is legitimate. 🎧 Hear Clark explain the scam—and the mandatory step he says can help protect your money—on The Clark Howard Podcast at https://t.co/0AicfuZ9n1, https://t.co/dMH4N9LDPF, or your favorite podcast platform. #ClarkHoward #ScamAlert #BankScam #FraudAlert #ImposterScam #ScamPrevention #MoneySafety #PersonalFinance
- Sep 27, 20261.7x their median
Have credit cards you no longer use? Should you close them—or could that hurt your credit score? A listener with more than 25 cards asked Clark for a strategy after closing one caused their score to temporarily drop. Clark says don’t close them all at once. Periodically close cards that are no longer useful—especially those with annual fees—and generally keep the no-fee cards open. Listen at https://t.co/0AicfuZ9n1, watch at https://t.co/dMH4N9LDPF, or find The Clark Howard Podcast on your favorite podcast platform.
- Sep 26, 20261.7x their median
Could the Capital One–Discover merger affect where your credit card works? A listener asked Clark whether they should get another Capital One card following the merger. Clark explains that Capital One now owns Discover's payment network and has moved some of its cards onto that network. Here's what to watch: Discover has broad acceptance in the U.S., but its network may not work everywhere overseas. If you travel internationally, it's worth checking which payment network your card uses. #ClarkHoward #CapitalOne #Discover #CreditCards #CreditCardTips #TravelMoney #PersonalFinance
- Sep 23, 20261.6x their median
Traveling gets expensive, especially if you make a few seemingly harmless money mistakes. Clark reveals which travel traps to avoid, including one that could make your purchases cost up to 10% more. https://t.co/nE3gzRRGzE
- Sep 7, 2026
Happy Labor Day! 🇺🇸 If the long weekend has you thinking about picking up a side hustle, Clark has an important reminder: Don’t believe everything you see on social media. Talk to people who are actually doing the work and ask the question that really matters: How much are you actually making per hour? Before giving up your free time, make sure the extra money is actually worth it. 🎧 No new show today as we observe Labor Day, but we’ll be back tomorrow with a brand-new Ask an Advisorepisode featuring Wes Moss! Catch up anytime at https://t.co/0AicfuYBxt, https://t.co/dMH4N9L607, or your favorite podcast platform. #LaborDay #ClarkHoward #WesMoss #AskAnAdvisor #SideHustle #GigWork #ExtraIncome #MoneyTips
- Sep 28, 2026
Set Up This FREE Account Before It's Too Late! 🎧 Hear Clark explain why this account matters on The Clark Howard Podcast. Listen at https://t.co/0AicfuYBxt, watch at https://t.co/dMH4N9L607, or find the show on your favorite podcast platform. #ClarkHoward #SocialSecurity #SocialSecurityBenefits #IdentityTheft #RetirementPlanning #FinancialSecurity #MoneyTips
- Sep 21, 2026
Thinking about buying a new car? Clark says your best financial move may be keeping the one you already have. With more drivers facing car payments of over $1,000 a month, keeping a paid-off, reliable vehicle on the road can make a huge difference for your wallet. And if you do need another vehicle, Clark recommends checking reliability records to reduce your chances of buying trouble. 🚗 Also on today’s podcast: Affordable new cars aren’t completely gone. Clark highlights nine major auto brands averaging under $40,000 per sale and explains where budget-conscious shoppers can still find value. 🎧 Listen at https://t.co/0AicfuZ9n1, watch at https://t.co/dMH4N9LDPF, or find The Clark Howard Podcast on your favorite podcast platform. #ClarkHoward #CarBuying #CarPayment #NewCars #UsedCars #SaveMoney #CarShopping #PersonalFinance
- Sep 5, 2026
Can You Trust What’s on Your Supplement Label? That supplement bottle may not contain what the label says it does. Clark points to research that found some melatonin supplements didn’t contain the amount listed on the label—and some didn’t contain melatonin at all. His advice? When buying supplements or herbal remedies, look for products that have been independently tested, such as those carrying the USP mark. #ClarkHoward #Supplements #Melatonin #ConsumerTips #SmartShopping #HealthTips #MoneyTips #ConsumerProtection
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 23 interactions against 126K followers, an engagement rate of 0.018%. Measured over 40 original posts, its engagement rate beats 27% of 19,933 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 3.0K times each, and 0.757% of those impressions turn into an interaction. That is about 2.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 40 posts sampled, 55% carry an image or video and 85% link out. The account's strongest tracked post pulled 57 interactions, about 2.5x its own typical post. Recurring topics include #clarkhoward, #socialsecurity.
- What is Clark Howard's engagement rate on X?
- Clark Howard (@ClarkHoward) has an engagement rate of 0.018%, based on the median interactions across 40 original posts from the last 30 days against 126,108 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.018%, Clark Howard sits above the 10th percentile of the 201,449 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ClarkHoward have real engagement?
- Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (19,933 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ClarkHoward post?
- Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 1.33 posts per day across the measured window.