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IRCC engagement report

@CitImmCanada - 1.2M followers on X

Measured over 90 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Middle of its size range
Per follower
0.011%
of 1.2M followers
Per impression
0.244%
52K views on a typical post
Reach
4.35%
of its followers see a post
Typical post
126
interactions (median)
Saved
0.035%
18 bookmarks on a typical post
Posting rate
3.3/day
active 103% of days
Peak time
18:00 UTC
Tuesday

A typical post picks up 126 interactions against 1.2M followers, an engagement rate of 0.011%. Measured over 90 original posts, its engagement rate beats 34% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 52K times each, and 0.244% of those impressions turn into an interaction. That is about 4.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 90 posts sampled, 44% carry an image or video and 86% link out. The account's strongest tracked post pulled 24K interactions, about 189x its own typical post. Recurring topics include #expressentry, #frcan, #getcybersafe.

Measured over 90 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #expressentry, #frcan, #getcybersafe.

Compared with accounts its own size

IRCC's engagement rate beats 34% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 18% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.011%, IRCC sits above the 10th percentile of the 204,583 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,583 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video44% of posts+111%+108% to +115%34K
Outbound link86% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 44% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 86% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 464 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 24, 2026189x their median

    Canada is looking for skilled health care and social service professionals—nurse practitioners, dentists, pharmacists, psychologists and social workers—to fill shortages in our health care system and provide essential services to Canadians! If you have the training, credentials and experience in health care and social services we’re looking for, explore our immigration pathways and build your future in Canada: https://t.co/G3RYawcthL

    18K4.3K6878049.1M viewsView on X
  • Aug 27, 202647x their median

    We are looking for skilled workers to help strengthen the Canadian economy and address labour shortages in key sectors. Here are the Express Entry categories where we are seeking experienced professionals to compliment our workforce: • medical doctors, researchers and senior managers with Canadian work experience • health care and social services professionals • tradespersons • educators • professionals in science, technology, engineering and mathematics (STEM) occupations • professionals in transport occupations • workers with French-language proficiency Find out how Express Entry category-based rounds of invitations work: https://t.co/cqO4B3XsIr

    4.8K7573321251.2M viewsView on X
  • Oct 14, 202641x their median

    Are you an experienced skilled worker interested in immigrating to Canada and strengthening key sectors of our economy? We’re looking to address labour shortages and support communities through the following categories: • medical doctors, researchers and senior managers with Canadian work experience • health care and social services professionals • tradespersons • educators • professionals in science, technology, engineering and mathematics (STEM) occupations • professionals in transport occupations • workers with French-language proficiency Learn more about Express Entry categories: https://t.co/cqO4B3XsIr

    3.0K5381.3K249869K viewsView on X
  • Oct 15, 202627x their median

    We’re making the path to permanent residence simpler for international medical doctors. To support a stable health care system for Canadians, we offer international doctors: • 5 options to get permanent residence through Express Entry and regional, provincial and territorial programs • faster 14-day work permit processing for those nominated by a province or territory, so they can work while waiting for permanent residence Medical doctors can also include their family members in their application. Learn more: https://t.co/WppZIgz9GP

    2.6K306390118951K viewsView on X
  • Oct 21, 202617x their median

    Canada is looking for skilled tradespeople, including carpenters, plumbers and machinists, to help build homes, strengthen our workforce and support critical infrastructure across the country. If you have the training, credentials and experience in the skilled trades we’re looking for, explore our immigration pathways and build your future in Canada: https://t.co/G3RYawcthL

    955131926148311K viewsView on X
  • Aug 29, 202614x their median

    We are looking for qualified medical doctors to strengthen health care for Canadians. Did you know there are 5 options for physicians to apply to live and work permanently in Canada? • Express Entry • Provincial Nominee Program • Atlantic Immigration Program • Rural Community Immigration Pilot • Francophone Community Immigration Pilot Explore these programs and how to apply today: https://t.co/WppZIgz9GP

    1.3K2367064722K viewsView on X
  • Sep 28, 202614x their median

    As a Canadian citizen aged 18 to 35, you can broaden your horizons and boost your career with International Experience Canada. 1. Pick a destination among over 35 countries and territories. 2. Choose a temporary work permit that’s right for you and complete your application. 3. Work, travel and develop your skills in a new environment abroad for up to 2 years. 4. Gain a life-changing experience that will support your long-term career development in Canada. Apply now: https://t.co/CVIGaUgZ1D

    1.5K775833390K viewsView on X
  • Oct 23, 202613x their median

    Canada is seeking the best and brightest talent to complement our workforce, drive innovation and grow our economy. If you have the training, credentials and experience we’re looking for, explore our immigration pathways and build your future in Canada: https://t.co/GnX3KpUK7H

    1.3K15921522218K viewsView on X
  • Oct 16, 202611x their median

    We’re updating the Express Entry Comprehensive Ranking System to better select the skilled newcomers who are best equipped to succeed in Canada: https://t.co/mZ1W612N6x The changes will award more points to candidates with eligible Canadian work experience or a qualifying job offer in a high-wage occupation, including in health care and engineering. This will help us attract and retain skilled workers who are well positioned to complement our domestic workforce and help build a stronger Canada.

    88011332086489K viewsView on X
  • Sep 10, 202610x their median

    We’re making the path to permanent residence simpler for international medical doctors. To support a stable health care system for Canadians, we offer international doctors: • 5 options to get permanent residence through Express Entry and regional, provincial and territorial programs • faster 14-day work permit processing for those nominated by a province or territory, so they can work while waiting for permanent residence Medical doctors can also include their family members in their application. Learn more: https://t.co/WppZIgz9GP

    1.0K1288334544K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#expressentry#frcan#getcybersafe#internationalstudents#irccexplains

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 126 interactions against 1.2M followers, an engagement rate of 0.011%. Measured over 90 original posts, its engagement rate beats 34% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 52K times each, and 0.244% of those impressions turn into an interaction. That is about 4.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 90 posts sampled, 44% carry an image or video and 86% link out. The account's strongest tracked post pulled 24K interactions, about 189x its own typical post. Recurring topics include #expressentry, #frcan, #getcybersafe.

What is IRCC's engagement rate on X?
IRCC (@CitImmCanada) has an engagement rate of 0.011%, based on the median interactions across 90 original posts from the last 30 days against 1,191,486 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.011%, IRCC sits above the 10th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @CitImmCanada have real engagement?
Its engagement rate beats 34% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @CitImmCanada post?
Most posts go out around 18:00 UTC, and Tuesday is its busiest day, at roughly 3.3 posts per day across the measured window.

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