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Ciencia UNAM engagement report

@Ciencia_UNAM - 621K followers on X

Measured over 40 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Middle of its size range
Per follower
0.006%
of 621K followers
Per impression
2.42%
1.5K views on a typical post
Reach
0.25%
of its followers see a post
Typical post
37
interactions (median)
Saved
0.196%
3 bookmarks on a typical post
Posting rate
1.33/day
active 50% of days
Peak time
00:00 UTC
Wednesday

A typical post picks up 37 interactions against 621K followers, an engagement rate of 0.006%. Measured over 40 original posts, its engagement rate beats 27% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.5K times each, and 2.42% of those impressions turn into an interaction. That is about 0.246% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 00:00 UTC, and Wednesday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 85% link out. The account's strongest tracked post pulled 445 interactions, about 12x its own typical post. Recurring topics include #ambienteynaturaleza, #unamirada, #salud.

Measured over 40 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #ambienteynaturaleza, #unamirada, #salud.

Compared with accounts its own size

Ciencia UNAM's engagement rate beats 27% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 75% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.006%, Ciencia UNAM sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 18, 202612x their median

    El aliento tiene una "huella química" única que podría detectar enfermedades antes de que aparezcan los síntomas. Te contamos más en nuestra colaboración de #UNAMirada a la Ciencia en La Prensa: https://t.co/cj56FcU5K1 https://t.co/3F9a7I66OE

    305136138.2K viewsView on X
  • Aug 12, 20263.9x their median

    El #jaguar, el felino más grande de América, es un guardián de nuestros ecosistemas. Al controlar poblaciones de presas, mantiene el equilibrio natural. 🐆 Aunque enfrenta retos por la pérdida de hábitat y la caza #UNAMirada a la Ciencia: https://t.co/mu1oPgYGBD https://t.co/MYbhdKtHV4

    9941312.0K viewsView on X
  • Aug 23, 20263.6x their median

    Tener un techo donde vivir es un derecho humano, pero hoy en día para millones de personas se ha vuelto sinónimo de frustración ¿Por qué es tan difícil comprar o rentar una vivienda digna? En #UNAMirada a la Ciencia compartimos análisis de esta crisis: https://t.co/OASHCqX7pV https://t.co/RCA3ihuXDE

    9143012.6K viewsView on X
  • Aug 25, 20263.6x their median

    #Salud | El aumento de casos de #cáncer de #piel está relacionado con factores sociales, ambientales y genéticos. No olvides protegerte del Sol, pues es el carcinógeno ambiental al que más frecuente nos exponemos. https://t.co/REydNEN5iy https://t.co/XGWrxUBffa

    9434043.9K viewsView on X
  • Aug 20, 20263.3x their median

    #AmbienteyNaturaleza | Estar cerca de un #mosquito te puede parecer incómodo y desesperante , pero, ¿Sabías que su existencia es importante para nutrir el suelo y las plantas, además de ser fuente alimenticia de múltiples animales? https://t.co/CddILRSui9 https://t.co/x1bDQroYe2

    9231002.3K viewsView on X
  • Aug 21, 20263.3x their median

    #Salud | Medicamentos como la semaglutida o tirzepatida han transformado el tratamiento de la #diabetes y la #obesidad. Su popularización plantea debates cruciales sobre salud y el abordaje multidisciplinario. Especialistas de la @unam_fesz explican más: https://t.co/cbQ7cMHzRx https://t.co/0LRJzzCI3I

    9226123.0K viewsView on X
  • Aug 23, 20262.7x their median

    #CienciaUNAM en tu día | La principal función, en la naturaleza, del reino Fungi es descomponer la materia orgánica, tanto de origen animal como vegetal. En los bosques mexicanos sobresalen durante la época de lluvias ¡#Hongosto! https://t.co/QRIKdZr7Me https://t.co/hnLMkl4e5x

    7523012.4K viewsView on X
  • Aug 21, 20262.6x their median

    #AmbienteyNaturaleza | En el #Día Mundial del #mosquito te recordamos que son importantes para el equilibrio ecológico. Aunque sus picaduras nos pueden causar algunos daños Entérate de más en #UNAMirada a la ciencia: https://t.co/8mr7s0LX04 https://t.co/exHyY825Yr

    6530011.8K viewsView on X
  • Aug 12, 20262.2x their median

    #Universo | Durante el atardecer del 12 de Agosto de 2026 se produce el primero de los tres eclipses solares que vivirá la Península Ibérica. El #EclipseSolar total ocurrirá a las 19:30 en España (12:30 PM CDMX) Sigue por nuestro Facebook la cobertura de este #eclipse https://t.co/8p3tZvk2oB

    5922012.4K viewsView on X
  • Aug 19, 20262.0x their median

    #Salud | Respirar es un fenómeno físico antes que biológico. Cuando un paciente entra a cuidados intensivos, la ventilación mecánica se convierte en un mediador entre la física y la biología. Te contamos cómo funciona en #CienciaUNAM:https://t.co/xfJhsGJD15 https://t.co/qGBjITwqY4

    5222012.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ambienteynaturaleza#unamirada#salud#cienciaunam#día

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 37 interactions against 621K followers, an engagement rate of 0.006%. Measured over 40 original posts, its engagement rate beats 27% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.5K times each, and 2.42% of those impressions turn into an interaction. That is about 0.246% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 00:00 UTC, and Wednesday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 85% link out. The account's strongest tracked post pulled 445 interactions, about 12x its own typical post. Recurring topics include #ambienteynaturaleza, #unamirada, #salud.

What is Ciencia UNAM's engagement rate on X?
Ciencia UNAM (@Ciencia_UNAM) has an engagement rate of 0.006%, based on the median interactions across 40 original posts from the last 30 days against 621,206 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, Ciencia UNAM sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Ciencia_UNAM have real engagement?
Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Ciencia_UNAM post?
Most posts go out around 00:00 UTC, and Wednesday is its busiest day, at roughly 1.33 posts per day across the measured window.

Keep going

Ciencia UNAM (@Ciencia_UNAM) Engagement Rate - 0.006% | PlayerSells