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Chelsea FC USA engagement report

@ChelseaFCinUSA - 908K followers on X

Measured over 55 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Top quarter for its size
Per follower
0.132%
of 908K followers
Per impression
5.30%
23K views on a typical post
Reach
2.49%
of its followers see a post
Typical post
1.2K
interactions (median)
Saved
0.031%
7 bookmarks on a typical post
Posting rate
3.3/day
active 70% of days
Peak time
15:00 UTC
Thursday

A typical post picks up 1.2K interactions against 908K followers, an engagement rate of 0.132%. Measured over 55 original posts, its engagement rate beats 77% of 3,809 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 23K times each, and 5.30% of those impressions turn into an interaction. That is about 2.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 55 posts sampled, 93% carry an image or video. The account's strongest tracked post pulled 58K interactions, about 49x its own typical post. Recurring topics include #cfc, #carabaocup, #fulche.

Measured over 55 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #cfc, #carabaocup, #fulche.

Compared with accounts its own size

Chelsea FC USA's engagement rate beats 77% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 93% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.132%, Chelsea FC USA sits above the 50th percentile of the 36,960 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.435%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,960 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,518 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 9, 202649x their median

    Trevoh Chalobah has completed a permanent transfer to Como, bringing his time as a Chelsea player to an end after nearly two decades with the Blues. Everyone at Chelsea would like to thank Trev for his years of loyal service and wish him the very best in his next chapter in Italy. πŸ’™

    50K6.2K1.3K8701.0M viewsView on X
  • Aug 10, 202628x their median

    We’ll host Luton Town in the second round of the Carabao Cup! πŸ† https://t.co/WJxeHF8DU2

    31K2.0K264104839K viewsView on X
  • Aug 21, 202619x their median

    Subject to regulatory approvals, FC Shakhtar will play their home matches of the UEFA Champions League league phase at Stamford Bridge for the 2026/27 season.

    19K2.0K9229681.4M viewsView on X
  • Aug 10, 202619x their median

    Xabi Alonso tour diary! πŸ“”βœˆοΈ

    21K96910717563K viewsView on X
  • Aug 24, 20267.1x their median

    New season. New era. Same Blue. πŸ’™ https://t.co/YXKfkigbjJ

    8.0K523471773K viewsView on X
  • Aug 27, 20266.4x their median

    THE OPENER! 🀩 πŸ”΅ 1-0 🟠 [50] #CFC | #CarabaoCup https://t.co/hXgMloGBkZ

    6.8K62317867251K viewsView on X
  • Aug 13, 20265.5x their median

    Another assist and another scintillating display. πŸ”₯ Alyssa Thompson is your Star of the Match. ⭐️ https://t.co/AMsRuFaiGc

    6.2K295502197K viewsView on X
  • Aug 27, 20265.0x their median

    Doubling our lead! πŸ™Œ πŸ”΅ 2-0 🟠 [79] #CFC | #CarabaoCup https://t.co/4AURQEKVW6

    5.5K4498522237K viewsView on X
  • Aug 12, 20263.3x their median

    WINNING IN SYDNEY! πŸ™Œ A successful pre-season tour. βœ… https://t.co/fIoJiOOmO5

    3.7K266241451K viewsView on X
  • Aug 16, 20263.2x their median

    Chelsea colors my world. πŸ’™ https://t.co/L0uLX9sXK3

    3.7K1272034K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#cfc#carabaocup#fulche#cfcw#fc27

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.2K interactions against 908K followers, an engagement rate of 0.132%. Measured over 55 original posts, its engagement rate beats 77% of 3,809 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 23K times each, and 5.30% of those impressions turn into an interaction. That is about 2.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 55 posts sampled, 93% carry an image or video. The account's strongest tracked post pulled 58K interactions, about 49x its own typical post. Recurring topics include #cfc, #carabaocup, #fulche.

What is Chelsea FC USA's engagement rate on X?
Chelsea FC USA (@ChelseaFCinUSA) has an engagement rate of 0.132%, based on the median interactions across 55 original posts from the last 30 days against 907,542 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.132%, Chelsea FC USA sits above the 50th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ChelseaFCinUSA have real engagement?
Its engagement rate beats 77% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ChelseaFCinUSA post?
Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 3.3 posts per day across the measured window.

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