Change.org engagement report
@Change - 1.3M followers on X
Measured over 46 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 11 interactions against 1.3M followers, an engagement rate of 0.001%. Measured over 46 original posts, its engagement rate beats 10% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.356% of those impressions turn into an interaction. That is about 0.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 23:00 UTC, and Thursday is the busiest day of the week. Of the 46 posts sampled, 46% carry an image or video, 7% are part of a thread and 98% link out. The account's strongest tracked post pulled 12K interactions, about 1120x its own typical post. Recurring topics include #california, #dollyday, #losangeles.
Measured over 46 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #california, #dollyday, #losangeles.
Compared with accounts its own size
Change.org's engagement rate beats 10% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 24% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Change.org sits below the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 23:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 46% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 98% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 46% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 98% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 781 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 31, 20261120x their median
A woman says she repeatedly begged her neighbors to stop leaving their 2-year-old Goldendoodle, Rocco, chained outside in the Texas heat for 10 to 15 hours a day without water or shade. She says she called animal control and even offered to take him in, but her help was refused. The dog later died, and she has now started a petition calling for his owners to be held accountable. "It is imperative that local authorities pursue this case to ensure justice for Rocco," the petition reads. Petition link: https://t.co/eklxFiS34P #AnimalWelfare #Texas #Dogs
- Aug 13, 2026510x their median
Gunil, the leader and drummer of K-rock band Xdinary Heroes, was dropped by JYP Entertainment this week after a recorded phone call surfaced online. The recording, leaked by a woman who says she used to date him, captured him making disparaging comments about fans, which some have criticized as misogynistic given the group's largely female fan base. Gunil confirmed the recording was real in an apology letter to fans, but said the remarks were aimed at fans who had stalked him, breaking into the band's dorm and tracking his car with a GPS device, not the wider fan base. Now, more than 22,000 people have signed a petition calling on JYP to reinstate him. "The fact that JYPE and Studio J have not said anything publicly about investigating or taking legal action to protect their artist is extremely disappointing," the petition reads. Do you think JYP handled this fairly? Let us know in the comments. ⬇️ Petition link: https://t.co/7A5yJLSevu #XdinaryHeroes #Gunil #JYP #kpop @mattparkzz @i9G0RE @intojunhan @miniseunglaura @96temps @sadannasthetic @lxve2fxll @svcker_pvnch @sealgoose87 @izjungsu @moneyballbee @estrogensoulie @jjoobugz
- Oct 23, 2026499x their median
Mass Effect fans are petitioning to save the video game franchise after Electronic Arts announced it is shutting down developer BioWare and canceling the next game. Known for its galaxy-spanning adventures, memorable characters and stories shaped by players’ choices, Mass Effect has built a devoted following. The #SaveMassEffect petition urges EA to provide the funding, staff and time needed to continue making the games, or license the franchise to another studio. Do you want to see another Mass Effect game? #MassEffect Click below to read or sign. https://t.co/bEbenad7hX
- Aug 24, 2026353x their median
A petition is urging Congress to preserve federal protections for wild horses and donkeys under the Bureau of Land Management’s care. A proposed federal budget would reduce funding for the Wild Horse and Burro Program by about $37 million and omit longstanding restrictions on killing healthy animals or selling them for slaughter. Supporters warn the changes could put tens of thousands of animals at risk. They are calling on Congress to preserve the restrictions and fund nonlethal methods, including fertility control. Petition: https://t.co/VOGiN1LKNN #Horses #animals #wildhorses
- Sep 10, 2026173x their median
Mexican gray wolves were nearly eliminated from the wild in the U.S. by the 1970s. After decades of recovery efforts, at least 319 were counted across Arizona and New Mexico at the end of 2025. Now, their federal protections are under review. A new executive order gives the Interior Secretary 90 days to determine whether the species meets the criteria for reduced or removed Endangered Species Act protections. More than 150,000 people have signed a petition calling for the protections to remain in place and for stronger measures against poaching. Should Mexican gray wolves remain federally protected? Petition link: https://t.co/SOFkUchgFA 🎥: Herbe Monroy #MexicanGrayWolf #wolves #animals
- Aug 4, 2026154x their median
Juliana Nzita, a 16-year-old originally from the Democratic Republic of the Congo, was missing for 10 days in Charlotte, North Carolina, before a community volunteer found her dead on May 8, according to The North Carolina Beat. Police never issued an Amber Alert during her disappearance, and Charlotte-Mecklenburg police classified her death as a su*cide without contacting her family for comment, the outlet reported. Nearly 9,400 people have signed a petition demanding CMPD reopen the investigation and release its findings. Click below to read or sign. #juliananzita #charlotte #cmpd https://t.co/9GwyaBPufx
- Aug 10, 2026152x their median
China has no nationwide law criminalizing cruelty to companion animals or strays. That gap drew renewed attention in June, when a stray mother dog, Wang Wang, and her three puppies were tortured and killed by minors in Jieyang, who faced no criminal charges because they were under the country's age of criminal responsibility. Over 100,000 people have signed a petition urging international governing bodies to put pressure on Chinese authorities. To read or sign, head to https://t.co/l1BY1aShYT #JusticeForWangWang #ChinaAnimalProtectionLaw #WangWang
- Jul 30, 2026108x their median
Several cases involving Black Mississippians have raised questions about how Dr. Staci Turner, Mississippi’s chief medical examiner, has handled death investigations. In Nolan Wells’ case, an independent pathologist said he could not rule out injury to the neck because parts of Wells’ internal neck structures — including the trachea — had been retained by the state during the initial autopsy and were not available for review. In another case, the death of Delta State student Demartravion ‘Trey’ Reed was ruled a suicide, a finding his family disputes. In a third case, Damien Cameron’s 2021 death was ruled undetermined before three independent forensic pathologists, reviewing the case at the request of The New York Times and Mississippi Today, concluded it should have been ruled a homicide. Over 6,000 people have signed a petition calling for an investigation into the medical examiner's office. You can read or sign at the link in our bio. 📸 Left: Wells family 📸 Right: WLOX #Mississippi #NolanWells #crime
- Aug 25, 2026106x their median
Sheryl Crow is joining the call to rename Nashville International Airport after Dolly Parton. During an Instagram Live with Katie Couric, Crow voiced her support for the idea: “Yes! I think we should!” She joins more than 54,000 fans who have signed a petition calling for the airport to be renamed in honor of Dolly and her enduring impact on Tennessee and beyond. Petition: https://t.co/nneqBTukqK #dollyparton #ripdolly #nashville #dolly #sherylcrow
- Sep 23, 2026104x their median
“Call of Duty public multiplayer needs to feel casual again.” More than 9,000 Call of Duty players have signed a petition calling on Activision and the game’s development teams to remove skill-based matchmaking from standard, unranked public playlists. Skill-based matchmaking groups players with others of similar ability. Petition starter Tyler Smith, a gamer known online as @tdawgsmitty, argues that the system can make matches feel overly competitive, even when players just want to try a new weapon, unwind after work or play with friends at different skill levels. The petition asks Call of Duty to prioritize connection quality in public matches, keep skill-based competition in Ranked Play and provide more transparency about how its matchmaking works. Should skill-based matchmaking stay in Ranked Play only? Petition link: https://t.co/85kkEtfCHb #callofduty #cod #videogames #gaming @icrazyteddy @the_one_boom @davidplaysx89 @bravo6intel @ydbeatz @chaibeast @jaycarnagemusic @shadow_tensei @tanitowz @mattactual1 @psyQoknighty @shazambfg @phierceFPS
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 11 interactions against 1.3M followers, an engagement rate of 0.001%. Measured over 46 original posts, its engagement rate beats 10% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.356% of those impressions turn into an interaction. That is about 0.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 23:00 UTC, and Thursday is the busiest day of the week. Of the 46 posts sampled, 46% carry an image or video, 7% are part of a thread and 98% link out. The account's strongest tracked post pulled 12K interactions, about 1120x its own typical post. Recurring topics include #california, #dollyday, #losangeles.
- What is Change.org's engagement rate on X?
- Change.org (@Change) has an engagement rate of 0.001%, based on the median interactions across 46 original posts from the last 30 days against 1,343,478 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Change.org sits below the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Change have real engagement?
- Its engagement rate beats 10% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Change post?
- Most posts go out around 23:00 UTC, and Thursday is its busiest day, at roughly 1.73 posts per day across the measured window.