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@CellC engagement report

@CellC - 387K followers on X

Measured over 37 original posts from a 30-day window, last computed on September 30, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 387K followers
Per impression
0.524%
955 views on a typical post
Reach
0.25%
of its followers see a post
Typical post
5
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.23/day
active 70% of days
Peak time
11:00 UTC
Monday

A typical post picks up 5 interactions against 387K followers, an engagement rate of 0.001%. Measured over 37 original posts, its engagement rate beats 13% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 955 times each, and 0.524% of those impressions turn into an interaction. That is about 0.247% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video and 73% link out. The account's strongest tracked post pulled 345 interactions, about 69x its own typical post. Recurring topics include #nothingshouldstopyou, #switchtosee, #seemore.

Measured over 37 original posts from a 30-day window, last computed on September 30, 2026. Recurring tags: #nothingshouldstopyou, #switchtosee, #seemore.

Compared with accounts its own size

@CellC's engagement rate beats 13% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 32% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, @CellC sits below the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link73% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 73% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 203 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 25, 202669x their median

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    1257614404.6K viewsView on X
  • Jul 24, 202642x their median

    Sharks fans, how well do you know your team? ๐Ÿฆˆ When did the Sharks win their first Currie Cup title? A) 1995 B) 2005 C) 1990 D) 2010 Reply with your answer and stand a chance to WIN one of ten 2GB game day data. @SharksRugby #CurrieCup #SwitchToSee #CellCxSharksQuiz https://t.co/rE3rmRsiUY

    73439424.3K viewsView on X
  • Aug 5, 202637x their median

    Rugby knowledge: activated. ๐Ÿง ๐Ÿ‰ A) Sharksโ€™ home stadium? B) The All Blacksโ€™ traditional war dance? C) A Sharks all-time leading points scorer? Answer all 3 and you could WIN double tickets + a Cell C hamper! ๐ŸŽ๐Ÿ”ฅ Comment & tag a friend. ๐Ÿ‘‡#NothingShouldStopYou https://t.co/4VCrqnyAI0

    68367185.0K viewsView on X
  • Sep 24, 202623x their median

    Show us your Heritage Day fit! 4 winners stand to WIN 5GB each. Tag us! #NothingShouldStopYou #HeritageDay https://t.co/Gr889CtGlh

    46204253.7K viewsView on X
  • Jul 30, 202621x their median

    CALLING ALL NITE OWLS ๐Ÿฆ‰ Win 3GB Nite Data! Follow @CellC, drop your Nite Mood emoji (๐ŸŽฎ๐ŸŽฌ๐Ÿ“š๐Ÿ’ฌ๐ŸŽต) and tag a friend. 5 winners. 3GB each. Valid 7 days. T&Cs apply. Get Nite Data here: https://t.co/qVr4J8jJ6u https://t.co/UP6g84FL3j

    39184812.4K viewsView on X
  • Aug 24, 20264.2x their median

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    96511.9K viewsView on X
  • Jul 24, 20263.4x their median

    Keep the chat going. ๐Ÿ’ฌ Get a Cell C WhatsApp Bundle for messages, voice notes, photos, videos and documents. Buy via *147# or online: https://t.co/O6ROsB5BIi https://t.co/2w4FqI1HEH

    96111.1K viewsView on X
  • Sep 1, 20262.6x their median

    Business travel shouldnโ€™t start with refreshing your phone for signal ๐Ÿ˜ญ Stay connected with Cell Cโ€™s Travel eSIM. Visit https://t.co/gLcUn0Ec5J, choose your destination and bundle, then pay securely online. #NothingShouldStopYou https://t.co/1k4bIWBJe7

    121001.9K viewsView on X
  • Sep 3, 20262.4x their median

    You already have enough to think about without hunting for the right data deal. The upgraded Cell C App gives you personalised offers based on how you actually use your data. โ€‹ Download the upgraded Cell C App today: https://t.co/UaA5Ik1PtJ #SwitchToSee #NothingShouldStopYou https://t.co/CILgBOBnwB

    62401.3K viewsView on X
  • Sep 3, 20262.4x their median

    Ready, set, go! The action doesnโ€™t stop at the final whistle. Visit the Cell C activation zone, take on the Rugby Dart Challenge ๐ŸŽฏ and stand a chance to WIN unbelievable Cell C prizes! ๐Ÿ“ Paarl Gimnasiumโ€จ ๐Ÿ“… 3โ€“5 September https://t.co/nCKqilBe0i

    72301.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nothingshouldstopyou#switchtosee#seemore#seeyouth#takeachildtowork

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 5 interactions against 387K followers, an engagement rate of 0.001%. Measured over 37 original posts, its engagement rate beats 13% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 955 times each, and 0.524% of those impressions turn into an interaction. That is about 0.247% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video and 73% link out. The account's strongest tracked post pulled 345 interactions, about 69x its own typical post. Recurring topics include #nothingshouldstopyou, #switchtosee, #seemore.

What is @CellC's engagement rate on X?
@CellC (@CellC) has an engagement rate of 0.001%, based on the median interactions across 37 original posts from the last 30 days against 387,220 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, @CellC sits below the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @CellC have real engagement?
Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @CellC post?
Most posts go out around 11:00 UTC, and Monday is its busiest day, at roughly 1.23 posts per day across the measured window.

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