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casabrutus engagement report

@CasaBRUTUS - 257K followers on X

Measured over 87 original posts from a 30-day window, last computed on September 25, 2026.

Engagement

Middle of its size range
Per follower
0.012%
of 257K followers
Per impression
0.372%
8.3K views on a typical post
Reach
3.23%
of its followers see a post
Typical post
31
interactions (median)
Saved
0.036%
3 bookmarks on a typical post
Posting rate
3.13/day
active 40% of days
Peak time
23:00 UTC
Tuesday

A typical post picks up 31 interactions against 257K followers, an engagement rate of 0.012%. Measured over 87 original posts, its engagement rate beats 26% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.3K times each, and 0.372% of those impressions turn into an interaction. That is about 3.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 23:00 UTC, and Tuesday is the busiest day of the week. Of the 87 posts sampled, 57% carry an image or video and 99% link out. The account's strongest tracked post pulled 1.5K interactions, about 50x its own typical post. Recurring topics include #今日の名建築, #蠍座, #天秤座.

Measured over 87 original posts from a 30-day window, last computed on September 25, 2026. Recurring tags: #今日の名建築, #蠍座, #天秤座.

Compared with accounts its own size

casabrutus's engagement rate beats 26% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.012%, casabrutus sits above the 10th percentile of the 213,186 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.147%
p750.698%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 213,186 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,400 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.147%
75th percentile0.698%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 23:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 23:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 23:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video57% of posts+111%+108% to +115%34K
Outbound link99% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 57% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 99% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 156 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 8, 202650x their median

    9月9日(水)発売のCasa BRUTUS『ソウル・ライフスタイル・ガイド』を記念して、ミン・ヒジンさんが立ち上げた〈ooak record 〉と〈everyone〉とのコラボレーションアイテムを制作しました! そんな「everyone OK」のアイテムは、Casa BRUTUSのオンラインストアにて10月1日(木)より受注販売を開始します。 それに先立ち、9月19日(土)にはeveryone maebashiにて先行受注販売会を実施予定です。 詳細はhttps://t.co/jMRGwvBvEsにて順次公開いたします。お楽しみに! 特集についての詳細はこちら。 https://t.co/n1NBHSETga @ooakrecords

    1.3K22633774K viewsView on X
  • Sep 2, 202628x their median

    最新号「ソウル・ライフスタイル・ガイド」9月9日発売! ミン・ヒジンさんの【SNS限定表紙】公開! こちらは現在、拠点とするソウルの仕事部屋です。 ヴィコ・マジストレッティの《Maralunga》、エドワード・ワームリーのシェーズロング、ギリス・ラングレンが1960年代にデザインしたイージーチェア、ジョエ・コロンボの円筒形のキャビネットといった名作家具から、韓国の若手のデザイナーやアーティストの家具まで、さまざまなデザインや植物が不思議に調和した空間です。 当初は表紙候補として考えていた空間であり、今回の一連の撮影で一番最初に撮った写真です。 そのため1カット撮るのに3時間ほどかかりました。 최신호 ‘서울 라이프스타일 가이드’ 9월 9일 발매! 민희진 대표의 【SNS 한정 표지】 를 공개합니다! 이곳은 현재 민희진 대표가 거점으로 삼고 있는 서울의 작업실 입니다. 비코 마지스트레티의 《Maralunga》, 에드워드 웜리의 셰즈롱, 길리스 랑그렌이 1960년대에 디자인한 이지 체어, 조 콜롬보의 원통형 캐비닛과 같은 명작 가구부터 한국의 신진 디자이너와 아티스트들이 만든 가구까지, 다양한 디자인과 식물이 신기하게 조화를 이루는 공간입니다. 처음에는 표지 후보로 고려했던 공간이며, 이번 일련의 촬영에서 가장 먼저 찍은 사진입니다. 그 때문에 한 컷을 찍는 데 3시간 정도 걸렸습니다. @ooakrecords #ミンヒジン #민희진 #MinHeejin #ooakrecord @casabrutus #casabrutus

    69614701344K viewsView on X
  • Sep 8, 202616x their median

    最新号『ソウル・ライフスタイル・ガイド』発売! ソウルの今を感じるインテリアと、 あの人が案内するシティガイド! https://t.co/thBgpNb28x Kコンテンツ=韓国のエンターテインメントが世界を席巻して久しいですが、近年は建築、デザイン、ファッション、アートなどの分野でも影響力を増しています。 欧米のとあるファッションデザイナーは最もインスピレーションを受ける街として、何度も訪れたソウルを自身のコレクションのローンチ場所として選びました。 ソウルは今やライフスタイルの面でも最も注目すべき都市となっているのです。 そこで 『Casa BRUTUS』本誌としては初めてソウル特集をします。 インテリアデザインから、建築、デザイン、フード、カルチャー、ナイトライフまで、ソウルのクリエイティブな人々のライフスタイルとあの人が案内するシティガイドです! https://t.co/thBgpNb28x @ooakrecords

    38010911374K viewsView on X
  • Sep 22, 20269.9x their median

    自由が丘駅前の新施設「自由が丘ミューズスクエア」にオープンした、〈アクタス〉によるグリーンとカフェの複合店。足を踏み入れてまず驚くのは植物の種類と量です。 https://t.co/XvULZJ5DUK https://t.co/uDqy6ApGkb

    280250321K viewsView on X
  • Sep 8, 20268.9x their median

    최신호 ‘서울 라이프스타일 가이드’ 발매! 서울의 현재를 느낄 수 있는 인테리어와, 다양한 사람들이 안내하는 시티 가이드! https://t.co/XzAb1O51qc 한국의 엔터테인먼트가 세계를 휩쓴 지 오래되었지만, 최근에는 건축, 디자인, 패션, 예술 등의 분야에서도 영향력을 키워가고 있습니다.서구의 한 패션 디자이너는 가장 큰 영감을 주는 도시로, 여러 번 방문했던 서울을 자신의 컬렉션 런칭 장소로 선택했습니다. 서울은 이제 라이프스타일 측면에서도 가장 주목해야 할 도시가 되었습니다. 이에 『Casa BRUTUS』 본지는 처음으로 서울 특집을 기획했습니다. 인테리어 디자인부터 건축, 디자인, 음식, 문화, 나이트라이프에 이르기까지, 서울의 창의적인 사람들의 라이프스타일과 서울을 사랑하는 다양한 사람들이 안내하는 시티 가이드가 실려 있습니다! https://t.co/XzAb1O51qc @ooakrecords

    22054039.4K viewsView on X
  • Sep 7, 20266.9x their median

    【 #今日の名建築 】1924年竣工、日本に現存する数少ないフランク・ロイド・ライト建築〈山邑邸(ヨドコウ迎賓館)〉。2年以上の補修工事を経て2019年に一般公開がスタートしました。 https://t.co/FdnMYOXqc5 https://t.co/JUwssbiFV4

    180270618K viewsView on X
  • Sep 8, 20266.1x their median

    【 #今日の名建築 】巨匠・吉村順三が手がけた、佐賀の名旅館〈大正屋〉。「〈大正屋〉は、吉村さんが住宅設計で培ってきた技術が至る所で感じられる場所です」と、建築家・芦沢啓治さん。 https://t.co/VVuOP6Fmzz https://t.co/0PoxJSUOW8

    16225129.3K viewsView on X
  • Sep 21, 20265.5x their median

    【 #今日の名建築 】1900年のパリ万博に向けて建設された鉄道駅とホテルが前身、パリのオルセー美術館。ガエ・アウレンティが内装を手がけた大ホールが駅舎時代をしのばせます。 https://t.co/YPd129SHBg https://t.co/SsLxtejcxt

    14423118.9K viewsView on X
  • Sep 21, 20264.2x their median

    【新着】金沢の路地裏、経年美が宿る空間でコーヒーを愉しむ。 https://t.co/Mp5CvyfbvP 全国で続くカフェの新規オープン。コーヒーへのこだわりに加え、店舗のデザインやフードメニュー、器選びにも個性が宿ります。新しい“波”… https://t.co/KyNy2q89Ix

    112180011K viewsView on X
  • Sep 7, 20263.9x their median

    日本庭園〈徳川園〉のほど近くにあり、文化展示室や骨董ギャラリーも併設する名古屋のカフェ。コーヒーは李朝時代の器で提供されることもあり、日常で使える骨董の品々の提案も行っています。 https://t.co/OkJJ7TfWVZ https://t.co/ZAYG4Wt1vf

    1116129.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#今日の名建築#蠍座#天秤座#カフェ#ソウル

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 31 interactions against 257K followers, an engagement rate of 0.012%. Measured over 87 original posts, its engagement rate beats 26% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.3K times each, and 0.372% of those impressions turn into an interaction. That is about 3.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 23:00 UTC, and Tuesday is the busiest day of the week. Of the 87 posts sampled, 57% carry an image or video and 99% link out. The account's strongest tracked post pulled 1.5K interactions, about 50x its own typical post. Recurring topics include #今日の名建築, #蠍座, #天秤座.

What is casabrutus's engagement rate on X?
casabrutus (@CasaBRUTUS) has an engagement rate of 0.012%, based on the median interactions across 87 original posts from the last 30 days against 257,092 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.012%, casabrutus sits above the 10th percentile of the 213,186 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @CasaBRUTUS have real engagement?
Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @CasaBRUTUS post?
Most posts go out around 23:00 UTC, and Tuesday is its busiest day, at roughly 3.13 posts per day across the measured window.

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