The Cars.co.za Team engagement report
@CarsSouthAfrica - 270K followers on X
Measured over 17 original posts from a 30-day window, last computed on September 8, 2026.
Engagement
A typical post picks up 3 interactions against 270K followers, an engagement rate of 0.001%. Measured over 17 original posts, its engagement rate beats 6% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.4K times each, and 0.217% of those impressions turn into an interaction. That is about 0.511% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 76% link out. The account's strongest tracked post pulled 26 interactions, about 8.7x its own typical post. Recurring topics include #letsfindwhatmovesyou, #automotive, #bakkieoftheyear.
Measured over 17 original posts from a 30-day window, last computed on September 8, 2026. Recurring tags: #letsfindwhatmovesyou, #automotive, #bakkieoftheyear.
Compared with accounts its own size
The Cars.co.za Team's engagement rate beats 6% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 15% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, The Cars.co.za Team sits below the 10th percentile of the 66,829 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 118.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 76% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 76% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 439 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 30, 20268.7x their median
🇿🇦 South Africa's double-cab bakkie sales: H1 2026 leaderboard revealed... 🛻 🥇 Ranger leads double-cab race 🥇 Hilux rules SC & EC segments 👉 Full report and detailed sales stats here: https://t.co/iqrWZ31etA https://t.co/m5w8Mg6J4k
- Aug 21, 20266.3x their median
Built in Gqeberha, South Africa, unit #538 continues the legendary legacy of the Ford GT40 with a true bolt-for-bolt continuation model. Celebrating 50 years of continuous racing history, Super Performance combines precision engineering with the spirit of the original from the factory floor to the track. Pure GT40 engineering. Built to original specifications. @CiroDeSiena Full video on YouTube. #Carscoza #GT40 #LetsFindWhatMovesYou #Gqeberha #Superformance #MotorsportHistory
- Aug 19, 20266.3x their median
Mahindra is coming for the double-cab big guns. 👀 We got behind the wheel of the pre-production Lifestyler in India, and it’s clear Mahindra has bigger ambitions for the SA bakkie market. Could this be the next big challenger? 🇿🇦 Read the full review here, https://t.co/VlgDbUVlvu #Mahindra #MahindraLifestyler #Bakkie #DoubleCab #LetsFindWhatMovesYou #NewCars #Bakkies
- May 8, 20262.0x their median
DealerCon 2026 is officially BACK! Are you ready for the industry event of the year? We’re bringing together the best minds in the automotive industry to explore the strategies that will define the next decade of retail. At DealerCon 2026, you'll learn how to: - Go beyond the metal and get inside the mind of the modern consumer. - Be the first to get your hands on the latest https://t.co/ya0iABD3d1 Industry Report, the data you need to stay ahead. If you aren’t here, you’re already behind. Get your ticket today: https://t.co/hyKBNZjPUM 17 September | Sandton Convention Centre #DealerCon2026 #MindOverMetal #ConsumerPsychology #AutomotiveInnovation #CarsCoZa #FutureOfAuto #DealerStrategy #Sandton
- Sep 3, 20261.7x their median
The good life is closer than you think, and Tata is bringing a fresh contender to our roads, and it’s called Osprey. Ready to meet the newest player in the game? #TataOsprey #CarLaunch #LetsFindWhatMovesYou #Automotive #NewRelease https://t.co/iHgVMbZti1
- Aug 24, 20261.7x their median
39 Springbok colours. 23 national titles. Five decades of unbroken competitive motorsport. In an insightful conversation, @CiroDeSiena unpacked Peter Lindenberg’s racing legacy and the story behind Lindenberg Racing, South Africa’s longest-running racing team, a legacy built on relentless commitment. 50 years in, there’s still no slowing down. Foot on the gas. Always. Check out the full video on YouTube. #Carscoza #PeterLindenberg #LindenbergRacing #MotorsportLegend #SouthAfrica #FlatOut
- Aug 20, 20261.7x their median
The next Hyundai Tucson has been revealed in South Korea, and it’s bigger, bolder, and more futuristic than ever. The 5th-generation SUV gets a striking new design, a thoroughly revamped interior, and more space inside. There’s even a new XRT grade with off-road-inspired styling. But when will we see it in South Africa? 🇿🇦 Read more: https://t.co/qhFL0EuRhP #Carscoza #HyundaiTucson #Hyundai #SUV #CarNews #SouthAfrica #NewCars
- Aug 20, 2026
Decades of competitive rivalry, shared passion, and an uncompromising pursuit of precision. Peter Lindenberg has left an enduring mark on South African motorsport, where masterful car building meets relentless on-track dedication. This is a story built on skill, commitment, and zero shortcuts. Discover the full story behind the legend of South African motorsport. Check out the full video on YouTube, https://t.co/fVahL0mHxI #Carscoza #Motorsport #LetsFindWhatMovesYou #ClassicRacing #SouthAfrica #CarBuilding
- Aug 31, 2026
How do we make New Energy Vehicles accessible for Gen Z and Millennials across South Africa? Fulufhelo Mandane shares how affordable finance options and expanding NEV accessibility are opening doors for the next generation of car buyers. Be part of the conversation shaping the automotive market: 17 September 2026 | Sandton Convention Centre Secure your spot: https://t.co/7YLinaSjMp #DealerCon2026 #ShiftHappens #MindOverMetal #NEV #GenZ #Millennials #CarFinance #Absa #AutomotiveTrends
- Aug 20, 2026
HEV or diesel? The Land Cruiser 300 debate just got interesting. Toyota’s new Land Cruiser 300 HEV brings a serious power boost, with 341 kW on tap. But the tried-and-tested 3.3-litre turbodiesel still wins on fuel efficiency, range and ground clearance. So, which one makes more sense for South African buyers? 🇿🇦 Read the full comparison: https://t.co/LURStot14g #Carscoza #Toyota #LandCruiser300 #LandCruiser #HEV #Hybrid #Diesel #4x4 #SUV #SouthAfrica
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 270K followers, an engagement rate of 0.001%. Measured over 17 original posts, its engagement rate beats 6% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.4K times each, and 0.217% of those impressions turn into an interaction. That is about 0.511% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 76% link out. The account's strongest tracked post pulled 26 interactions, about 8.7x its own typical post. Recurring topics include #letsfindwhatmovesyou, #automotive, #bakkieoftheyear.
- What is The Cars.co.za Team's engagement rate on X?
- The Cars.co.za Team (@CarsSouthAfrica) has an engagement rate of 0.001%, based on the median interactions across 17 original posts from the last 30 days against 270,429 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, The Cars.co.za Team sits below the 10th percentile of the 66,829 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @CarsSouthAfrica have real engagement?
- Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @CarsSouthAfrica post?
- Most posts go out around 08:00 UTC, and Thursday is its busiest day, at roughly 1.13 posts per day across the measured window.