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Capitec engagement report

@CapitecBankSA - 350K followers on X

Measured over 6 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Per follower
0.002%
of 350K followers
Per impression
0.383%
2.1K views on a typical post
Reach
0.6%
of its followers see a post
Typical post
8
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.27/day
active 23% of days
Peak time
06:00 UTC
Friday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 8 interactions against 350K followers, an engagement rate of 0.002%. Posts are seen about 2.1K times each, and 0.383% of those impressions turn into an interaction. That is about 0.597% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 17% link out. The account's strongest tracked post pulled 39 interactions, about 4.9x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on October 7, 2026. Recurring tag: #bankonbetter.

Where this sits in the catalog

At 0.002%, Capitec sits below the 10th percentile of the 202,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.142%
p750.674%
p902.54%
p9982.5%
Engagement rate as a share of followers, across the 202,956 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,913 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.674%
90th percentile2.54%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link17% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 17% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 297 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 11, 20264.9x their median

    If the chommies can reply β€˜Shap πŸ€™β€™ in two seconds, they can use PayShap too. Send money using a phone number (ShapID). If you bank with us, you’re already registered for PayShap. Easy peasy! This is your sign from the universe to remind them to use it. πŸ“’ https://t.co/hSsbPGoWR7

    2251114.4K viewsView on X
  • May 26, 20264.0x their median

    We've expanded to 96 branches for your replacement Smart ID πŸͺͺ Before you visit: βœ… Be a client or open an account βœ… Wait for your SMS or app notification before collecting ❌ Don't visit if you have an active DHA application. Find a branch: https://t.co/1HXyJPU6XU https://t.co/Qtu1WEcZPL

    1561103.6K viewsView on X
  • Jun 25, 20263.5x their median

    The group chat is on fire πŸ”₯Huge congratulations to our boys - that goal, that energy, that ticket straight to the next round on the world stage. ⚽ 64 mill people. All in their slippers. All shouting GOOOOAAAALLLLLL! Next round, here we come. #ProudlySouthAfrican #BankOnBetter https://t.co/41Z47DCT1l

    173803.7K viewsView on X
  • Sep 4, 20263.1x their median

    Capitec Connect is turning 4 and you’re getting a gift. 🎁 To celebrate 4 years of keeping you connected for less, we're doubling your data. Buy a 2GB (30-day) Capitec Connect bundle and get another 2GB free. That's 4GB for just R59! 😎 Offer ends 30 September 2026. https://t.co/hRL4I0RkgR

    163608.6K viewsView on X
  • May 26, 20263.1x their median

    Send up to R25 000 across Africa, Asia and Europe with our Cross-Border Money Transfers, available on our app. πŸŒŽπŸ“² It’s easy, fast and safe. #BankOnBetter https://t.co/zcfOexYRSC

    1111305.2K viewsView on X
  • Jun 19, 20262.3x their median

    A new iPhone and free Connect data? That's a fresh deal chommie! 😌 Buy an iPhone 16e from Connect and save R2 500! Get it cash or credit from only R400 per month, on our app. Plus, get 5GB free Connect data every month, for a year and free Connect-to-Connect calling. T&Cs apply. https://t.co/ig1EERFYfW

    132801.7K viewsView on X
  • Jul 1, 20262.6x their median

    Turn bus boredom into bus vibes with free data for your trip. πŸšŒπŸ’¨ Buy your bus ticket on our app and get a free 5GB Capitec Connect bundle (valid 30 days). Stream, scroll and vibe the whole way. 🎢🍿 https://t.co/pa6m8GiGlX

    153303.2K viewsView on X
  • Sep 2, 20262.5x their median

    🚨 Fraud alert: We've seen a TikTok video using our name to claim you can get R200 for downloading an app and watching a streaming service. It's a scam. We don't own a streaming service or pay people to download apps or watch content. Report it. https://t.co/rsehmwaMMV

    133402.5K viewsView on X
  • Aug 3, 20262.5x their median

    πŸ“Š Every rand tells a story. When you pay with your card, you can see exactly where your money goes. Pair it with our app to keep track of transactions, manage your account and unlock rewards, all from your phone. πŸ“² A smarter way to spend starts here. #BankOnBetter https://t.co/vLi4J8uPrW

    122606.2K viewsView on X
  • Jun 4, 20262.5x their median

    Still renewing your vehicle licence the hard way? πŸš— Do it on our app in 4 easy steps. We deliver to your door in 3 – 5 days. It’s simple, fast and already there when you need it. #BankOnBetter https://t.co/Fkrf2b6c4x

    721101.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#bankonbetter

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 8 interactions against 350K followers, an engagement rate of 0.002%. Posts are seen about 2.1K times each, and 0.383% of those impressions turn into an interaction. That is about 0.597% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 17% link out. The account's strongest tracked post pulled 39 interactions, about 4.9x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Capitec's engagement rate on X?
Capitec (@CapitecBankSA) has an engagement rate of 0.002%, based on the median interactions across 6 original posts from the last 30 days against 349,688 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Capitec sits below the 10th percentile of the 202,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @CapitecBankSA have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @CapitecBankSA post?
Most posts go out around 06:00 UTC, and Friday is its busiest day, at roughly 0.27 posts per day across the measured window.

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