Капитал engagement report
@CapitalBg - 189K followers on X
Measured over 4 original posts from a 30-day window, last computed on October 12, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 12 interactions against 189K followers, an engagement rate of 0.006%. Posts are seen about 2.5K times each, and 0.468% of those impressions turn into an interaction. That is about 1.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video and 100% link out. The account's strongest tracked post pulled 129 interactions, about 11x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on October 12, 2026.
Where this sits in the catalog
At 0.006%, Капитал sits above the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 75% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 75% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 216 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 3, 202611x their median
България получи тленните останки на цар Самуил, София посреща владетеля у дома https://t.co/UKEwGUNlkE https://t.co/U11sZTLoZl
- Aug 22, 20268.5x their median
Пловдивският случай не е изолиран, руските мрежи отдавна са превърнали крайнодясното в оръжие за хибридна война в Европа, включително и на Балканите https://t.co/OGCdHZMc3n https://t.co/Sb7NppfY2G
- Jun 30, 20266.6x their median
Германската компания Bosch ще съкрати 670 служители в България, наети към дружеството ѝ "Роберт Бош". Това обяви самата тя в подробно съобщение към медиите. Компанията на практика ще затвори своя инженерен център, който се намира в "София Тех Парк". https://t.co/x0oclzUEXQ https://t.co/Z67C7XpBwl
- Aug 23, 20265.9x their median
На 23 август 1989 г. преди 37 години, 2 млн. души, хванати за ръце, свързват Талин, Рига и Вилнюс с жива верига. Това е най-голямата демонстрация в историята на Съветския съюз и повратна точка в борбата за независимост на балтийските държави Вижте видео: https://t.co/QIWUU2eQKd https://t.co/0xGfTfDTKy
- Sep 23, 20261.8x their median
Предлага се концентриране на огромна власт в ръцете на председателя на агенцията и почти пълно и безсрочно засекретяване на дейността й https://t.co/D3jf2oLmTu https://t.co/puwP2QNIvc
- Aug 28, 20261.8x their median
В новия брой на "Капитал" четете: Софийското метро е сред малкото успешни публични проекти в България с инвестиции от над 2 млрд. евро. Успехът се дължи на дългосрочно планиране, силен контрол и политическа приемственост. Вижте какво още има новия брой ➡️https://t.co/pouVPiOxO5 https://t.co/80kcOROFhG
- Sep 2, 20261.8x their median
След дългогодишни дебати как пациентите да връщат обратна връзка към здравната каса дали наистина им е бил извършен отчетения в системата преглед и дали реално са лежали в болница това най-после е факт https://t.co/l7v52OC9pr
- Aug 13, 2026
Най-впечатляващите кадри от пълното слънчевото затъмнение https://t.co/5LT1QVV4LQ photo credit: Reuters https://t.co/PwQhN5pONd
- Aug 20, 2026
Исландия - страната на викингите и митичните създания, пита своите граждани с референдум дали да рестартира преговорите си за членство в ЕС след повече от 10 години пауза. https://t.co/Mety3Lti4Y https://t.co/loPYsfuM98
- Aug 11, 2026
От днес, 11 август @CapitalBg става партньор на The Wall Street Journal @WSJ в България. Партньорското споразумение дава възможност да превеждаме техни статии на български, както и да предлагаме абонамент за цялото съдържание на WSJ на английски. ➡️https://t.co/vqTJ0N8QFh https://t.co/h6rqdF71rk
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 12 interactions against 189K followers, an engagement rate of 0.006%. Posts are seen about 2.5K times each, and 0.468% of those impressions turn into an interaction. That is about 1.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video and 100% link out. The account's strongest tracked post pulled 129 interactions, about 11x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Капитал's engagement rate on X?
- Капитал (@CapitalBg) has an engagement rate of 0.006%, based on the median interactions across 4 original posts from the last 30 days against 189,202 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, Капитал sits above the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @CapitalBg have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @CapitalBg post?
- Most posts go out around 13:00 UTC, and Sunday is its busiest day, at roughly 0.13 posts per day across the measured window.