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CanonUSA engagement report

@CanonUSA - 237K followers on X

Measured over 28 original posts from a 30-day window, last computed on September 29, 2026.

Engagement

Bottom quarter for its size
Per follower
0.006%
of 237K followers
Per impression
0.434%
3.1K views on a typical post
Reach
1.31%
of its followers see a post
Typical post
14
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.03/day
active 60% of days
Peak time
18:00 UTC
Monday

A typical post picks up 14 interactions against 237K followers, an engagement rate of 0.006%. Measured over 28 original posts, its engagement rate beats 18% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.434% of those impressions turn into an interaction. That is about 1.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 28 posts sampled, 96% carry an image or video and 89% link out. The account's strongest tracked post pulled 122 interactions, about 8.7x its own typical post. Recurring topics include #shotoncanon, #n5801.

Measured over 28 original posts from a 30-day window, last computed on September 29, 2026. Recurring tags: #shotoncanon, #n5801.

Compared with accounts its own size

CanonUSA's engagement rate beats 18% of the tracked X accounts closest to it in follower count (19,932 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 24% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.006%, CanonUSA sits above the 10th percentile of the 201,342 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.141%
p750.671%
p902.53%
p9982.4%
Engagement rate as a share of followers, across the 201,342 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,901 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.671%
90th percentile2.53%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video96% of posts+111%+108% to +115%34K
Outbound link89% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 96% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 89% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 217 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 18, 20268.7x their median

    Proud to announce Canon is now an official partner of the @NHLBlackhawks! We're thrilled to support an organization with such a rich history and passionate fanbase. Together, we'll bring you closer to the game through world-class imaging. Here’s to a great season! 🏒🥅 https://t.co/g1QNHxYFCC

    10611327.9K viewsView on X
  • Sep 16, 20267.0x their median

    Introducing the Canon EOS R8 Mark II! A compact and lightweight full-frame camera that packs advanced, high-end performance and in-body image stabilization into a highly portable design. 📷 https://t.co/taOD2SdieU https://t.co/DqP24cuAPp

    68101469.4K viewsView on X
  • Jul 18, 20264.0x their median

    Roadtrip anyone? 🐶 🚗 #ShotOnCanon Photo credit: Luke G. 📸 #Canon EOS R8 Lens: RF15-35mm F2.8 L IS USM https://t.co/2g1piQq6gO

    494303.5K viewsView on X
  • Sep 23, 20263.3x their median

    Today’s production demands shift constantly, making versatility essential. The Canon RF24-105mm F2.8 L IS USM Z is built to perform on any set. Learn how: https://t.co/rKrtxIU6Fc https://t.co/fFgfKU1PBE

    390704.2K viewsView on X
  • Sep 21, 20262.9x their median

    Photos by Canon Creator @marinawphoto shot on the new EOS R8 Mark II and the RF45mm F1.2 STM lens 📸 ❤️ Pre-order the EOS R8 Mark II: https://t.co/YtJyh2dXAq https://t.co/paBgwDzbFj

    381204.5K viewsView on X
  • Sep 20, 20262.7x their median

    Meet the new Canon EOS R8 Mark II! The lightest full-frame EOS camera equipped with IBIS, perfect for your next adventure. 📷 Available for pre-order: https://t.co/7EOUgrvV7J https://t.co/pYL9Q6BnsB

    304226.3K viewsView on X
  • Sep 28, 20262.2x their median

    Whether framing a winding autumn road or zooming in on delicate details, there’s no shortage of seasonal beauty to shoot. Learn how to capture this beautiful season: https://t.co/4zC0e5n3WU 🍂 🌳 https://t.co/LaASD8zNqt

    161869.9K viewsView on X
  • Aug 19, 20262.1x their median

    Every frame tells a story. Today, we celebrate the passion and craft of storytellers everywhere. Happy World Photography Day! 📷❤️ https://t.co/ojLRpqA7sz

    272103.0K viewsView on X
  • Sep 21, 20261.9x their median

    The new EOS R8 Mark II is here! 📷 Let us know what questions you have in the comments and stay tuned for our answers! https://t.co/ArZrOXMKbR

    213203.8K viewsView on X
  • Jul 26, 20261.9x their median

    Big savings. Limited time. Shop our Friends & Family Sale: https://t.co/PPVJ86C1Ry 📸 🤩 https://t.co/2ygGvH0u8g

    232103.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#shotoncanon#n5801

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 14 interactions against 237K followers, an engagement rate of 0.006%. Measured over 28 original posts, its engagement rate beats 18% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.434% of those impressions turn into an interaction. That is about 1.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 28 posts sampled, 96% carry an image or video and 89% link out. The account's strongest tracked post pulled 122 interactions, about 8.7x its own typical post. Recurring topics include #shotoncanon, #n5801.

What is CanonUSA's engagement rate on X?
CanonUSA (@CanonUSA) has an engagement rate of 0.006%, based on the median interactions across 28 original posts from the last 30 days against 236,912 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, CanonUSA sits above the 10th percentile of the 201,342 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @CanonUSA have real engagement?
Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (19,932 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @CanonUSA post?
Most posts go out around 18:00 UTC, and Monday is its busiest day, at roughly 1.03 posts per day across the measured window.

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