Cancillería Colombia engagement report
@CancilleriaCol - 456K followers on X
Measured over 88 original posts from a 30-day window, last computed on September 22, 2026.
Engagement
A typical post picks up 139 interactions against 456K followers, an engagement rate of 0.03%. Measured over 88 original posts, its engagement rate beats 51% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.4K times each, and 1.88% of those impressions turn into an interaction. That is about 1.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 88 posts sampled, 98% carry an image or video, 24% are part of a thread and 16% link out. The account's strongest tracked post pulled 3.4K interactions, about 25x its own typical post. Recurring topics include #atención, #aestahora, #túcuentasencancillería.
Measured over 88 original posts from a 30-day window, last computed on September 22, 2026. Recurring tags: #atención, #aestahora, #túcuentasencancillería.
Compared with accounts its own size
Cancillería Colombia's engagement rate beats 51% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 65% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.03%, Cancillería Colombia sits above the 25th percentile of the 204,880 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 98% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 16% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 16% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 407 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 28, 202625x their median
Hoy acompaño, con el corazón, al pueblo de Noruega por la partida de Su Majestad el Rey Harald V. Un líder que dedicó su vida al servicio de su pueblo, la unidad y al diálogo. Su legado nos inspira a seguir construyendo un mundo más próspero y solidario. Dios lo tenga en su gloria.
- Aug 8, 202617x their median
El Presidente de la República de Colombia, Abelardo De La Espriella (@ABDELAESPRIELLA), posesionó a Omar Bula Escobar (@omarbula) como Ministro de Relaciones Exteriores. Con más de dos décadas de trayectoria al servicio de la diplomacia, la cooperación internacional, y el liderazgo de misiones humanitarias, asume la conducción de la política exterior del país. 🧵👇🏻
- Aug 18, 202612x their median
🇨🇴🇵🇾 Llegó a Colombia la asistencia humanitaria enviada por Paraguay para apoyar a las comunidades afectadas por el terremoto. El envío supera las 52 toneladas e incluye: ✅ Agua potable. ✅ Alimentos y productos de nutrición. ✅ Elementos de higiene y cuidado personal. ✅ Insumos médicos y medicamentos. ✅ Alimentos y medicamentos veterinarios. ✅ Elementos de bioseguridad y seguridad. Gracias al Presidente de Paraguay, @SantiPenap, y al pueblo paraguayo por su solidaridad con Colombia. Seguimos trabajando, sin descanso, por el bienestar de nuestros compatriotas. 🇨🇴
- Sep 11, 202610x their median
🇨🇴🇮🇱 Colombia restablece la exención de visa para viajeros colombianos a Israel. Desde septiembre de 2026, los colombianos podrán ingresar a Israel como turistas sin necesidad de tramitar una visa, de acuerdo con los procedimientos de ingreso establecidos por ese país. Te contamos qué significa esta medida. 🧵
- Sep 4, 20269.5x their median
El canciller Omar Bula posesionó a los nuevos embajadores de Colombia en Estados Unidos y ante las Naciones Unidas. María Consuelo Araújo Castro asumirá la representación de Colombia en Washington y J. Mauricio Gaona Bejarano será el nuevo representante ante la ONU en Nueva York. 🧵👇🏻 https://t.co/RntVIBc9BN
- Sep 9, 20269.3x their median
🇨🇴🤝🇶🇦 La solidaridad internacional llega a Colombia. Tras el terremoto del pasado 10 de agosto, Catar respondió al llamado de nuestro país con la donación de un hospital de campaña totalmente equipado, que llegó a Colombia en un avión de las Fuerzas Armadas de Catar. La ayuda, de aproximadamente 23 toneladas, incluye: ✅ Un hospital de campaña ✅ Camas para hospitalización ✅ Camas para UCI ✅ Generadores eléctricos ✅ Sistemas de aire acondicionado El canciller Omar Bula Escobar agradeció, en nombre del pueblo colombiano, la inmensa solidaridad del Gobierno de Catar en este momento de necesidad.
- Aug 15, 20268.7x their median
🇨🇴🤝🇲🇽 Llegó a Bogotá el tercer avión de ayuda humanitaria enviado por el Gobierno de México para apoyar a los damnificados por el terremoto en Colombia. Recibimos 54 toneladas de víveres y 4 toneladas de medicamentos para atender a las personas afectadas por la emergencia. Agradecemos a la presidenta de México, @Claudiashein, y al pueblo mexicano por su solidaridad y apoyo a Colombia.
- Sep 10, 20267.5x their median
🇨🇴🤝🇸🇬 Fortalecer los vínculos con Singapur es una oportunidad para ampliar la presencia de Colombia en Asia-Pacífico. El canciller Omar Bula, junto al vicepresidente José Manuel Restrepo (@jrestrp), sostuvo un encuentro con Alvin Tan, ministro de Estado de Asuntos Exteriores y de Desarrollo Nacional de Singapur, para impulsar el diálogo político y explorar nuevas oportunidades de comercio, inversión y cooperación. Colombia busca profundizar esta relación con una agenda que contribuya a la modernización del Estado y abra nuevas oportunidades para las empresas de ambos países.
- Sep 8, 20266.9x their median
🇨🇴🤝🇺🇸 | La política exterior en La Patria Milagro también se construye fortaleciendo las relaciones con nuestros aliados estratégicos. Hoy, en Barranquilla, el presidente @ABDELAESPRIELLA y el canciller Omar Bula se reunieron con el secretario de Estado de EE. UU., Marco Rubio (@SecRubio), para revitalizar una relación fundamental para Colombia. Una relación que pone en el centro el interés nacional y el bienestar de los colombianos, y que busca traducirse en resultados concretos.
- Sep 14, 20265.9x their median
🇨🇴🇳🇿 Nueva Zelanda anunció una donación de 435.000 dólares a Colombia para atender a las comunidades afectadas por el terremoto ocurrido el pasado 10 de agosto. Esta donación se realizará a través de la Federación Internacional de la Cruz Roja (@IFRC_es). El canciller Omar Bula agradeció a la embajadora de Nueva Zelanda, Nicci Stilwell, por esta muestra de solidaridad con el pueblo colombiano, durante un encuentro sostenido en el Palacio de San Carlos.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 139 interactions against 456K followers, an engagement rate of 0.03%. Measured over 88 original posts, its engagement rate beats 51% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.4K times each, and 1.88% of those impressions turn into an interaction. That is about 1.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 88 posts sampled, 98% carry an image or video, 24% are part of a thread and 16% link out. The account's strongest tracked post pulled 3.4K interactions, about 25x its own typical post. Recurring topics include #atención, #aestahora, #túcuentasencancillería.
- What is Cancillería Colombia's engagement rate on X?
- Cancillería Colombia (@CancilleriaCol) has an engagement rate of 0.03%, based on the median interactions across 88 original posts from the last 30 days against 455,759 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.03%, Cancillería Colombia sits above the 25th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @CancilleriaCol have real engagement?
- Its engagement rate beats 51% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @CancilleriaCol post?
- Most posts go out around 20:00 UTC, and Tuesday is its busiest day, at roughly 4.63 posts per day across the measured window.