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Cambridge University engagement report

@Cambridge_Uni - 867K followers on X

Measured over 13 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Middle of its size range
Per follower
0.021%
of 867K followers
Per impression
0.709%
26K views on a typical post
Reach
3.00%
of its followers see a post
Typical post
184
interactions (median)
Saved
0.038%
10 bookmarks on a typical post
Posting rate
0.57/day
active 33% of days
Peak time
15:00 UTC
Friday

A typical post picks up 184 interactions against 867K followers, an engagement rate of 0.021%. Measured over 13 original posts, its engagement rate beats 46% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 26K times each, and 0.709% of those impressions turn into an interaction. That is about 3.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 13 posts sampled, 100% carry an image or video and 54% link out. The account's strongest tracked post pulled 720 interactions, about 3.9x its own typical post. Recurring topics include #advancedhighers, #highers.

Measured over 13 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #advancedhighers, #highers.

Compared with accounts its own size

Cambridge University's engagement rate beats 46% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.021%, Cambridge University sits above the 25th percentile of the 37,582 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 20, 20263.9x their median

    Congratulations to @AndyBurnham on becoming Prime Minister of the United Kingdom. The new Prime Minister graduated from @FitzwilliamColl with a degree in English in 1991. Whilst at Cambridge he won inter-collegiate football tournaments and helped set up the women's cricket team at his College. He also met his wife Marie-France at Cambridge, who studied SPS (Social and Political Sciences) at the same College. #CambridgeUniversity #Cambridge #CambridgeAlumni

    56998332094K viewsView on X
  • Aug 14, 20263.5x their median

    https://t.co/JC2j4J07Mt

    3601030187181K viewsView on X
  • Jul 20, 20262.3x their median

    Today, we welcomed back His Majesty King Charles III @TheRoyalFamily to Cambridge for the formal opening of the New Whittle Laboratory at the West Cambridge site. The New Whittle Lab is the world's leading research centre for jet engines and power generation. The £58 million facility has been designed to transform and accelerate the UK's approach to innovation in hardware development and manufacturing across aerospace, energy and defence. Focusing on missions and collaborating across the UK, it will design, develop, test and deploy new innovations at record pace. Read more about today's event: https://t.co/2M93VRMkax @BizTradeGovUK @RollsRoyce @Airbus @Boeing @MHI_Group @Siemens_Energy @NATO @TheSMI

    3189018625K viewsView on X
  • Aug 14, 20262.1x their median

    What happened in the roughly 150 million years of cosmic dark ages, before the universe’s first stars appeared? A tiny UK-developed satellite - roughly the size of a carry-on suitcase - could bring us closer to answering one of the biggest questions in cosmology.” The satellite, called CosmoCube, will use the dark side of the moon as a shield to block out all the noise from Earth and listen for a faint whisper from the early universe. Find out more 👉 https://t.co/g5Z43BnEGD

    7117298536K viewsView on X
  • Aug 5, 20261.7x their median

    Thinking about how to fund your postgraduate study at Cambridge? 🤔 The last remaining international postgraduate funding webinars are almost here. The webinars offer a chance to explore scholarships, funding options, and how to finance your degree with dedicated time at the end to answer your burning questions. Register for your time zone today 👉 https://t.co/cEtdfAsumY

    84191991033K viewsView on X
  • Aug 3, 2026

    Please keep off the grass... unless you're mowing the meadow 🐎 🌱 🌸 This morning, shire horses Cosmo and Bryn from Waldburg Shires were back to mow the iconic @Kings_College wildflower meadow. Working with shire horses, a 100-year-old mower and a traditional hay wain is not only a beautiful sight; it's also the method that is best for the environment. Mowing the meadow in this way rather than using a tractor lowers carbon emissions and exerts much less pressure on the soil, which protects the delicate structure of the meadow and helps ensure next year's growth. Once harvested, the hay is distributed across the city to make more wildflower meadows and sent to local farmers as winter feed for livestock. Catch Cosmo and Bryn today, Tuesday and Thursday between 10am and 1pm. Head to @Kings_College for more information on how to visit. 📸 Lloyd Mann #KingsCollegeCambridge #KingsCollege #Cambridge #Wildflowers #ShireHorses

    1943138526K viewsView on X
  • Aug 3, 2026

    Mowing a meadow, Cambridge style 🐎💐🌼 Watch fan favourites, Cosmo and Bryn from Waldburg Shires, pull a traditional hay wain across the beautiful wildflower meadow at King's College. Catch Cosmo and Bryn today, Tuesday and Thursday between 10am and 1pm. Head to @Kings_College for more information on how to visit.

    11023119224K viewsView on X
  • Jul 1, 2026

    Huge congratulations to today's graduates from @Kings_College, @TrinCollCam, @StJohnsCam, @Peterhouse_Cam, @ClareCollege and @Pembroke1347 👏 We’re really proud of all your achievements and we wish you the very best for the future. Welcome to our #CambridgeAlumni community! 🎓 📸 Nick Saffell

    1772818116K viewsView on X
  • Jul 30, 2026

    What are you waiting for? Jump in! Mental health researcher Dr Olivia Remes reminds us that the most productive people take action before they're ready. Do you feel ready to take a leap? @OliviaRoxann is an Assistant Research Professor at @LORCentre. Explore student support at https://t.co/n7H8NwuAgD. #Cambridge #CambridgeUniversity #Efficiency #MentalHealth

    171397534K viewsView on X
  • Jul 25, 2026

    Congratulations and a round of applause for this week’s graduates 🎓🎉👏 We wish you all the best for the future and we’re very proud of everything you’ve achieved 🥳 📸 Nick Saffell https://t.co/IeqAYPClf4

    1692621129K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#advancedhighers#highers

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 184 interactions against 867K followers, an engagement rate of 0.021%. Measured over 13 original posts, its engagement rate beats 46% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 26K times each, and 0.709% of those impressions turn into an interaction. That is about 3.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 13 posts sampled, 100% carry an image or video and 54% link out. The account's strongest tracked post pulled 720 interactions, about 3.9x its own typical post. Recurring topics include #advancedhighers, #highers.

What is Cambridge University's engagement rate on X?
Cambridge University (@Cambridge_Uni) has an engagement rate of 0.021%, based on the median interactions across 13 original posts from the last 30 days against 866,773 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.021%, Cambridge University sits above the 25th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Cambridge_Uni have real engagement?
Its engagement rate beats 46% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Cambridge_Uni post?
Most posts go out around 15:00 UTC, and Friday is its busiest day, at roughly 0.57 posts per day across the measured window.

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