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Calgary Police engagement report

@CalgaryPolice - 287K followers on X

Measured over 57 original posts from a 30-day window, last computed on October 22, 2026.

Engagement

Middle of its size range
Per follower
0.013%
of 287K followers
Per impression
0.289%
12K views on a typical post
Reach
4.34%
of its followers see a post
Typical post
36
interactions (median)
Saved
0.008%
1 bookmarks on a typical post
Posting rate
2/day
active 53% of days
Peak time
14:00 UTC
Friday

A typical post picks up 36 interactions against 287K followers, an engagement rate of 0.013%. Measured over 57 original posts, its engagement rate beats 26% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 0.289% of those impressions turn into an interaction. That is about 4.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 57 posts sampled, 100% carry an image or video and 58% link out. The account's strongest tracked post pulled 1.2K interactions, about 34x its own typical post.

Measured over 57 original posts from a 30-day window, last computed on October 22, 2026. Recurring tag: #cramacruiser.

Compared with accounts its own size

Calgary Police's engagement rate beats 26% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 17% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.013%, Calgary Police sits above the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,374 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,897 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link58% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 58% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 930 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 11, 202634x their median

    🔴 WANTED 🔴 We are asking for the public's help to locate Tanveer SINGH, 21, of Calgary, who is wanted on a warrant for possession of stolen property over $5,000. Information? ☎️ CPS: 403-266-1234 🛑 @StopCrimeYYC ⚖ Case #: CA26127841 | 6004 🌐 https://t.co/oK24xcdyFj https://t.co/s7rTlcMPws

    69429997124225K viewsView on X
  • Sep 9, 202615x their median

    🔵 CHARGES LAID 🔵 We have charged a uniformed security guard with sexual assault following an on-duty incident in June 2026. 📍 On Wednesday, June 10, 2026, at approx. 3 a.m., an on-duty security guard approached a woman in the neighbourhood of Forest Lawn. It is alleged the security guard drove the woman to an industrial area in the city’s southeast where he sexually assaulted her inside his company vehicle. Following a review of the vehicle’s in-car camera, on Wednesday, July 29, 2026, the incident was reported to police by the security company. Investigators from the Sexual Assault Investigative Unit were assigned & worked to identify & locate the victim. After speaking with the victim and collecting additional evidence, on Tuesday, Sept. 1, 2026, 1 man was arrested. 📌 Muhammad HUSSAIN, 34, of Calgary, has been charged with 1 count each of sexual assault & forcible confinement. He is scheduled to appear in court on Wednesday, Oct. 14, 2026 In Canada, there is no time limit on reporting a sexual assault. Anyone who believes they are a victim of sexual assault is encouraged to report it, even if many years have passed since the incident. Learn more about consent & reporting sexual assault: https://t.co/uRlQisKiiz Anyone with information about these, or similar incidents, is asked to contact police by calling the non-emergency number. Information? ☎️ CPS: 403-266-1234 🛑 @stopcrimeyyc ⚖ Case #: CA26338799 | 5601 🌐 https://t.co/pMQL549QgI

    241871852333K viewsView on X
  • Nov 22, 202311x their median

    📢 Important information regarding the CPS social media X account. We appreciate your understanding & working with us as we strive to create a safe & inclusive environment for our community to interact with your police service. 🌐 The X Rules: https://t.co/NHohIpUnpw https://t.co/RUpssaVXsL

    26634082752K viewsView on X
  • Sep 18, 20269.6x their median

    On Wednesday, Sept. 16, 2026, just after midnight, we pulled over a rideshare driver with a passenger travelling 101 km/h in an 80 km/h construction zone on northbound Deerfoot Trail near 32 Ave. N.E. Rather than pulling over on the shoulder, the driver stopped in the middle of the lane putting all other drivers on the road at risk. 🔴 Eventually, the driver moved off the road and was given three tickets. 1 for speeding, 1 for careless driving & 1 for not pulling over for an emergency vehicle. The fines totalled $1,572. ⚠️ Stopping in the middle of a roadway creates a hazard for other drivers, blocks traffic & puts everyone, including officers, at greater risk. 🔗 Join the Drive to Zero: https://t.co/oFGePP5YxX

    20119121436K viewsView on X
  • Oct 18, 20267.9x their median

    We are deeply saddened by the tragic incident at CFB Wainwright that resulted in loss of life and injuries. We extend our heartfelt condolences to the families, friends and loved ones of those who lost their lives. Our thoughts are also with those who were injured. At this difficult time, we stand together with our military community and all those affected by this tragedy.

    245364123K viewsView on X
  • Oct 15, 20266.9x their median

    Today, Thursday, Oct. 15, 2026, at approximately 1:11 p.m. officers responded to a vehicle fire involving a City of Calgary bus in the 800 block of Saddletowne Circle N.E. At this time, we can confirm at least 10 people were injured as a result of the incident. Three people have been declared deceased, one person has sustained life-altering injuries and one has sustained serious injuries. A Calgary Police Service member has also sustained minor injuries and was transported to hospital. The cause of the fire remains under investigation.

    1595327950K viewsView on X
  • Oct 16, 20266.9x their median

    🔵 UPDATE 🔵 Our Traffic Section continues to investigate a multi-vehicle collision in N.E. Calgary that resulted in 3 fatalities & left 1 person with life-altering injuries. 📍 At approx. 1:10 p.m., on Thursday, Oct. 15, 2026, a City of Calgary transit bus was travelling northbound in the 800 block of Saddletowne Circle N.E., approaching the intersection of 80 Avenue N.E. It is believed the bus struck a truck travelling in the same direction. The truck entered an adjacent lane, where it sideswiped a SUV before continuing forward & striking the rear of a box truck. The bus continued northbound & struck the rear of a sedan, pushing the vehicle through the intersection. The sedan then travelled toward Saddletowne Circle N.E., where it struck a truck. Both vehicles eventually came to rest. The bus continued northbound & struck the rear of a 2nd City of Calgary transit bus. Both buses travelled a short distance following the collision before coming to a stop. During the collision, the natural-gas tanks on the 2nd bus ignited. The 2nd bus continued forward before striking a sedan. Within seconds, the fire intensified resulting in an explosion & significant fire inside the bus. 3 passengers on the 2nd bus were found deceased. 2 have since been identified & their next of kin have been notified. Efforts to identify the 3rd individual remain ongoing. The driver of the 2nd bus was able to exit the vehicle. The driver of the 1st bus was transported to hospital with life-altering injuries. The remaining drivers involved in the collision were either uninjured or sustained minor injuries. As a result of the multi-vehicle collision, 16 people sustained minor injuries, including an officer who is now recovering at home. At this time, it is too early to determine whether impairment, speed or distraction contributed to the collision. All possible factors remain under investigation. Anyone who was affected by witnessing this incident is encouraged to connect with our Victim Assistance Support Team (VAST) by calling 403-428-8398 or toll-free at 1-888-327-7828. VAST is a free service provided to victims of crime and tragedy. More information is available at: https://t.co/3cZcstkCBv Anyone with information about this incident is asked to contact police. Information? ☎️ CPS: 403-266-1234 🛑 @stopcrimeyyc ⚖ Case #: CA26474612 | 5336 🌐 https://t.co/jUe69X8NJ3

    1733335650K viewsView on X
  • Sep 6, 20266.4x their median

    Happy Pride Calgary! Please note that on Sunday, Sept. 6, 2026, the following road closures will be in effect to accommodate the Calgary Pride Parade: 🚧Starting at 6 a.m., 9 Avenue S.W. between 11 Street S.W. and 5 Street S.W. will be closed. 🚧Starting 9 a.m., 9 Avenue from 5 Street S.W. to 4 Street S.E. will be closed. Information can be found here: 🅿️Parking lot impacts: https://t.co/pQvLHzzsdm ⛔Road closures: https://t.co/Sb6CVR2d3E

    65121391646K viewsView on X
  • Sep 11, 20265.2x their median

    Today, on the 25th anniversary of Sept. 11, 2001, we remember the lives lost, the heroes who stepped forward & the lasting impact of that day. The National Day of Service & Remembrance reminds us that service is more than a duty. It is a bond that connects us all. We honour those who served & continue to serve, embodying the enduring spirit of unity, courage & resilience. We also remember those who have lost their lives to 9/11-related illnesses in the years since. Their sacrifice remains an enduring part of this legacy & they will never be forgotten.

    15225816.3K viewsView on X
  • Oct 8, 20264.9x their median

    On October 8, 1993, Const. Rick Sonnenberg & his partner attempted to stop a speeding stolen vehicle by laying down a spike belt. Tragically, Const. Sonnenberg was struck by the speeding car & was killed. The youth suspect was caught & convicted of criminal negligence causing death, hit & run & possession of a stolen vehicle. Const. Sonnenberg, 27, was with the Calgary Police Service for just under 4 years at the time of his death & was about to announce his engagement to be married. He was survived by his mother, his sister & his niece. Following Const. Sonnenberg's death, his sister led a campaign to raise funds for a police helicopter. The Calgary Police Service acquired HAWC1 in July 1995 & HAWC2 in April 2005. Both have proven to be effective in providing aerial support to ground-based units. The life of a police officer can be ended at a moment’s notice. Their loss shall be forever remembered.

    1401219413K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#cramacruiser

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 36 interactions against 287K followers, an engagement rate of 0.013%. Measured over 57 original posts, its engagement rate beats 26% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 0.289% of those impressions turn into an interaction. That is about 4.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 57 posts sampled, 100% carry an image or video and 58% link out. The account's strongest tracked post pulled 1.2K interactions, about 34x its own typical post.

What is Calgary Police's engagement rate on X?
Calgary Police (@CalgaryPolice) has an engagement rate of 0.013%, based on the median interactions across 57 original posts from the last 30 days against 286,636 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.013%, Calgary Police sits above the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @CalgaryPolice have real engagement?
Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @CalgaryPolice post?
Most posts go out around 14:00 UTC, and Friday is its busiest day, at roughly 2 posts per day across the measured window.

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