Calcutta Times engagement report
@Calcutta_Times - 281K followers on X
Measured over 40 original posts from a 30-day window, last computed on September 7, 2026.
Engagement
A typical post picks up 2 interactions against 281K followers, an engagement rate of 0.001%. Measured over 40 original posts, its engagement rate beats 4% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 478 times each, and 0.418% of those impressions turn into an interaction. That is about 0.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 13% link out. The account's strongest tracked post pulled 12 interactions, about 6.0x its own typical post. Recurring topics include #calcuttatimes, #calcutatimes, #kolkata.
Measured over 40 original posts from a 30-day window, last computed on September 7, 2026. Recurring tags: #calcuttatimes, #calcutatimes, #kolkata.
Compared with accounts its own size
Calcutta Times's engagement rate beats 4% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 26% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Calcutta Times sits below the 10th percentile of the 66,128 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 119.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 13% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 13% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 251 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 3, 20266.0x their median
Mahanayak 100 ✨ Pick up today’s edition of The Calcutta Times and celebrate the legend, Uttam Kumar — the man who became an icon and continues to inspire generations. 🖤 #UttamKumar #Mahanayak100 #100YearsOfUttamKumar #BengaliCinema #CalcuttaTimes https://t.co/f0VuW2ZLsI
- Sep 1, 20265.5x their median
Today’s P1: #Dev and #Subhashree speak about their fresh equation during a live session with fans; Speaking at an event in Nepal, #manishakoirala urges people to stand in solidarity with flood-affected Nepal, and more . . . #CalcuttaTimes #bengalifilm desu7 kolkata] https://t.co/8MVgNHASdk
- Sep 5, 20264.0x their median
Today’s P1: #MirabaiChanu credits coach Vijay Sharma for being her guide and father figure. This #Teachers'Day, we spoke to city celebs about the light-hearted memories they still carry from their school years, and more. #MirabaiChanu #CalcuttaTimes https://t.co/g1odVtvvUz
- Sep 3, 20264.0x their median
Today’s P1: From Pakeezah finding its way back to the big screen to Mahanayak Uttam Kumar at 100, and more #CalcutaTimes #mahanayakuttamkumarat100 #centenary #KolkataNews https://t.co/POl70AHudI
- Aug 23, 20262.5x their median
Today's P1: On the set with Srijit Mukherji, an adda about gaan-bajna, khawa-dawa and more https://t.co/a5g2jUWLB4
- Aug 31, 20262.0x their median
Today's P1: From Shubha Mudgal being in the city for Debojyoti Mishra’s musical tribute to filmmaker Rituparno Ghosh to why Kolkata is living the flavours of the South and more Tap the link in our bio to read #CalcuttaTimes #Kolkata #KolkataNews #ShubhaMudgal https://t.co/lImjUcxBsU
- Aug 25, 20262.0x their median
Four years away from acting didn’t take Kunal Kapoor away from cinema. 🎬 The actor says the gap gave him time to focus on storytelling and write three scripts of his own. Tap the link in our stories to read [Kunal Kapoor, Kunal Kapoor interview, Vishwambhara, Lambodhara] https://t.co/AYnD4pCefT
- Aug 30, 20261.5x their median
Today’s P1: From Sourav Ganguly finally saying yes to his biopic to Jaaved Jaaferi on Micheal Jackson and more Read: https://t.co/Tfmw68Wnvs #SouravGanguly, #biopic #JaavedJaaferi, #MichaelJackson #CalcuttaTimes https://t.co/mBubcWPJvm
- Aug 28, 20261.5x their median
From after-work football and box cricket to running and casual golf, the city is combining movement with fun and socialising. On National Sports Day, we explore how this is reshaping leisure, connection and everyday fitness. https://t.co/NI6Cj0IBr8
- Aug 25, 20261.5x their median
Today's P1: #TillotamaShome reflects on her roles and why cinema should trust audiences to find their own answers; #ErlingHaaland new buzz cut is sending fans into a frenzy; #TukaramMundhe, the man, the myth, the meme Read: https://t.co/Tfmw68VPFU . . . #CalcuttaTimes https://t.co/THQa9PuoG0
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 281K followers, an engagement rate of 0.001%. Measured over 40 original posts, its engagement rate beats 4% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 478 times each, and 0.418% of those impressions turn into an interaction. That is about 0.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 13% link out. The account's strongest tracked post pulled 12 interactions, about 6.0x its own typical post. Recurring topics include #calcuttatimes, #calcutatimes, #kolkata.
- What is Calcutta Times's engagement rate on X?
- Calcutta Times (@Calcutta_Times) has an engagement rate of 0.001%, based on the median interactions across 40 original posts from the last 30 days against 280,967 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Calcutta Times sits below the 10th percentile of the 66,128 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Calcutta_Times have real engagement?
- Its engagement rate beats 4% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Calcutta_Times post?
- Most posts go out around 03:00 UTC, and Monday is its busiest day, at roughly 1.33 posts per day across the measured window.