CNN engagement report
@CNN - 62M followers on X
Measured over 203 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 711 interactions against 62M followers, an engagement rate of 0.001%. Measured over 203 original posts, its engagement rate beats 20% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 304K times each, and 0.234% of those impressions turn into an interaction. That is about 0.491% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.9 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 203 posts sampled, 91% carry an image or video and 100% link out. The account's strongest tracked post pulled 15K interactions, about 22x its own typical post.
Measured over 203 original posts from a 30-day window, last computed on August 31, 2026.
Compared with accounts its own size
CNN's engagement rate beats 20% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 22% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, CNN sits below the 10th percentile of the 36,134 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.11% |
| 99th percentile | 161.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -4% | 49K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 42K |
| 05:00 UTC | -4% | 41K |
| 06:00 UTC | -4% | 47K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 68K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 77K |
| 12:00 UTC | -2% | 85K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 99K |
| 16:00 UTC | -3% | 96K |
| 17:00 UTC | -2% | 89K |
| 18:00 UTC | -2% | 83K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 73K |
| 21:00 UTC | -1% | 65K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 228K |
| Monday | 0% | 281K |
| Tuesday | -2% | 270K |
| Wednesday | -1% | 249K |
| Thursday | -2% | 242K |
| Friday | -3% | 250K |
| Saturday | +3% | 225K |
Best tweets
- Aug 28, 202622x their median
A federal appeals court has ruled that states can regulate prediction markets like gambling, dealing a major blow to the booming industry. https://t.co/W5vsbSNA5p
- Aug 28, 202616x their median
The Nepali army has released video showing rescuers saving several people from the tunnel of a hydro power plant in Rasuwa. The footage shows survivors crawling through thick mud to reach rescuers. Follow live updates: https://t.co/8MoNvcSdB1 https://t.co/PKMDU9d4rB
- Aug 26, 202615x their median
Tim Curry, the English actor who became a massively popular cult figure thanks to his performances in "The Rocky Horror Picture Show," "Clue" and the TV miniseries "It," has died. He was 80. https://t.co/hzlPdBVamd https://t.co/QXGYZpCl2H
- Aug 13, 202613x their median
A federal judge gave a chilling warning to Justice Department lawyers fighting the further releases of documents tied to Jeffrey Epstein: If they don’t comply with court orders, contempt proceedings could ruin their futures. https://t.co/94TiiG47W6 https://t.co/4dCduEl3VG
- Aug 26, 202612x their median
Amazing photographs including a polar bear peering down a hole in an ice sheet are among the 100 images shortlisted for the 2026 Wildlife Photographer of the Year competition. https://t.co/qDCHPZyeao https://t.co/dnRmpbD2dJ
- Aug 16, 20269.8x their median
Lake Powell, the second-largest reservoir in the United States, provides water and electricity to millions in the West. It has now shrunk to its lowest level on record, in the latest sign of the alarming crisis unfolding on the drought-stricken Colorado River. https://t.co/0HtbXEkbqH
- Aug 22, 20269.8x their median
Canada has suspended trade negotiations with the United States, Prime Minister Mark Carney said, adding that the country would match US tariffs imposed at midnight dollar for dollar. https://t.co/V51BkZXhhG https://t.co/PdUWOCAUVZ
- Aug 20, 20269.4x their median
The US Navy is working to rename an aircraft carrier under construction that was set to honor a Black sailor hailed for his heroic actions during the attack on Pearl Harbor, and there have been internal conversations about renaming it to honor President Donald Trump, sources say. The Navy is looking instead to rename another warship after Doris Miller, according to one of the sources, and is recommending him for the Medal of Honor, the highest decoration for military valor. https://t.co/zRIAdK1L3N
- Aug 13, 20268.6x their median
A federal judge gave a chilling warning to Justice Department lawyers fighting the further releases of documents tied to Jeffrey Epstein: If they don’t comply with court orders, contempt proceedings could ruin their futures. https://t.co/OQYz9ok4nG https://t.co/M57m1gOJa4
- Aug 19, 20268.4x their median
The United States is digging itself into an ever-deeper debt hole. The federal debt hit a record $40 trillion on Tuesday, according to the Treasury Department. The Treasury Department's data on the federal debt is released on a one-day delay. https://t.co/7H3gbZBobo https://t.co/YQ3MlWozZR
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 711 interactions against 62M followers, an engagement rate of 0.001%. Measured over 203 original posts, its engagement rate beats 20% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 304K times each, and 0.234% of those impressions turn into an interaction. That is about 0.491% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.9 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 203 posts sampled, 91% carry an image or video and 100% link out. The account's strongest tracked post pulled 15K interactions, about 22x its own typical post.
- What is CNN's engagement rate on X?
- CNN (@CNN) has an engagement rate of 0.001%, based on the median interactions across 203 original posts from the last 30 days against 61,805,903 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, CNN sits below the 10th percentile of the 36,134 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @CNN have real engagement?
- Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @CNN post?
- Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 6.93 posts per day across the measured window.