CMO Odisha engagement report
@CMO_Odisha - 1.8M followers on X
Measured over 108 original posts from a 30-day window, last computed on August 22, 2026.
Engagement
A typical post picks up 50 interactions against 1.8M followers, an engagement rate of 0.003%. Measured over 108 original posts, its engagement rate beats 27% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.5K times each, and 0.663% of those impressions turn into an interaction. That is about 0.415% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.5 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 06:00 UTC, and Thursday is the busiest day of the week. Of the 108 posts sampled, 89% carry an image or video and 6% link out. The account's strongest tracked post pulled 560 interactions, about 11x its own typical post. Recurring topics include #odraf, #bideshsikhyabruti, #inclusivegrowth.
Measured over 108 original posts from a 30-day window, last computed on August 22, 2026. Recurring tags: #odraf, #bideshsikhyabruti, #inclusivegrowth.
Compared with accounts its own size
CMO Odisha's engagement rate beats 27% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, CMO Odisha sits above the 10th percentile of the 10,151 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.047% |
| 75th percentile | 0.324% |
| 90th percentile | 2.53% |
| 99th percentile | 360.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 89% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 6% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 89% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 6% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 418 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 14, 202611x their median
୮୦ତମ ସ୍ୱାଧୀନତା ଦିବସ ଅବସରରେ ମାନ୍ୟବର ମୁଖ୍ୟମନ୍ତ୍ରୀଙ୍କ ଶୁଭେଚ୍ଛା ବାର୍ତ୍ତା:- https://t.co/qIRmlQi6zV
- Aug 15, 202610x their median
୮୦ତମ ସ୍ୱାଧୀନତା ଦିବସ ଅବସରରେ ଓଡ଼ିଶା ସିଭିଲ୍ ସେବା ପରୀକ୍ଷା (OCS) ପାଇଁ ପୂର୍ବରୁ ଥିବା ୬ ଟି ସୁଯୋଗର ସୀମାକୁ ଉଚ୍ଛେଦ କରିବା ପାଇଁ ମାନ୍ୟବର ମୁଖ୍ୟମନ୍ତ୍ରୀ ଘୋଷଣା କରିଛନ୍ତି। ବର୍ତ୍ତମାନ ଆଶାୟୀମାନେ ନିଜର ସର୍ବାଧିକ ବୟସସୀମା ପର୍ଯ୍ୟନ୍ତ ଏହି ପରୀକ୍ଷାରେ ଅଂଶଗ୍ରହଣ କରିପାରିବେ। ଏହା ଆମର ସଂକଳ୍ପବଦ୍ଧ ଯୁବବର୍ଗଙ୍କୁ ପ୍ରଶାସନିକ ସେବାରେ ଯୋଗଦେଇ ରାଜ୍ୟର ପ୍ରଗତିରେ ନିଜର ଯୋଗଦାନ ଦେବା ପାଇଁ ଏକ ବ୍ୟାପକ ସୁଯୋଗ ସୃଷ୍ଟି କରିବ।
- Aug 15, 20267.2x their median
ସମ୍ବଲପୁରଠାରେ ଘଟିଥିବା ମର୍ମନ୍ତୁଦ ସଡ଼କ ଦୁର୍ଘଟଣା ବିଷୟରେ ଜାଣି ମୁଁ ଗଭୀର ଭାବେ ବ୍ୟଥିତ। ଏହି ଅଭାବନୀୟ ଘଟଣାରେ ଆହତ ଯାତ୍ରୀମାନଙ୍କ ଆଶୁ ଆରୋଗ୍ୟ କାମନା କରିବା ସହ ସେମାନଙ୍କୁ ତୁରନ୍ତ ସମୁଚିତ ଚିକିତ୍ସା ସେବା ଯୋଗାଇଦେବା ପାଇଁ ଜିଲ୍ଲା ପ୍ରଶାସନକୁ ନିର୍ଦ୍ଦେଶ ଦେଇଛି। ଏହି ଦୁଃଖଦ ଦୁର୍ଘଟଣାରେ OT&AS ଅଧିକାରୀ ପ୍ରୀତି ସୁମନ ପ୍ରଧାନଙ୍କ ଅକାଳ ବିୟୋଗ ରାଜ୍ୟ ପ୍ରଶାସନ ପାଇଁ ଏକ ଅପୂରଣୀୟ କ୍ଷତି। ମହାପ୍ରଭୁ ଶ୍ରୀ ଜଗନ୍ନାଥ ସମସ୍ତ ଦିବଙ୍ଗତ ଆତ୍ମାଙ୍କୁ ସଦଗତି ପ୍ରଦାନ କରନ୍ତୁ ଏବଂ ସେମାନଙ୍କ ଶୋକସନ୍ତପ୍ତ ପରିବାରବର୍ଗଙ୍କୁ ଏହି ଦାରୁଣ ଦୁଃଖ ସହିବାକୁ ସାହସ ଓ ଧୈର୍ଯ୍ୟ ପ୍ରଦାନ କରନ୍ତୁ। ଓଁ ଶାନ୍ତି। 🙏🏻
- Aug 19, 20265.1x their median
Smt. Aparajita Sarangi, Hon’ble MP, Bhubaneswar, called on Hon’ble Chief Minister Shri Mohan Charan Majhi at Lok Seva Bhawan today. They discussed key development initiatives and issues concerning the Bhubaneswar Parliamentary Constituency. https://t.co/jkascJwlvb
- Aug 20, 20263.7x their median
IMFA Group donated ₹1 crore to the Chief Minister’s Relief Fund (CMRF) as a gesture of solidarity with the flood-affected people of Odisha. The cheque was handed over by IMFA Group Managing Director Shri Subhrakant Panda to Hon’ble Chief Minister Shri Mohan Charan Majhi at Loka Seva Bhawan today.
- Aug 20, 20263.4x their median
Hon’ble Chief Minister Shri Mohan Charan Majhi’s vision is to ensure that talent knows no boundaries. Bidesh Sikhyabruti opens new avenues of global education for eligible SC & ST students of Odisha, enabling them to pursue Postgraduate and Ph.D. programmes at Top 200 QS-ranked foreign universities. With 50 students to receive scholarship support every year, this initiative will empower Odisha’s youth to pursue academic excellence and build a brighter future. @PMOIndia
- Aug 15, 20263.3x their median
୮୦ତମ ସ୍ୱାଧୀନତା ଦିବସ ଅବସରରେ ମାନ୍ୟବର ମୁଖ୍ୟମନ୍ତ୍ରୀ ରାଜ୍ୟର ଯୁବପିଢ଼ି ଓ ଛାତ୍ରଛାତ୍ରୀଙ୍କ ପାଇଁ ଦୁଇଟି ଗୁରୁତ୍ୱପୂର୍ଣ୍ଣ ନୀତିଗତ ନିଷ୍ପତ୍ତି ଘୋଷଣା କରିଛନ୍ତି। ଓଡ଼ିଶା ସିଭିଲ ସେବା (OCS) ପରୀକ୍ଷାରେ ପୂର୍ବରୁ ପ୍ରଚଳିତ ୬ଟି ସୁଯୋଗ ସୀମାକୁ ଉଚ୍ଛେଦ ଘୋଷଣା କରାଯାଇଛି, ଯାହାଦ୍ୱାରା ଆଶାୟୀମାନେ ନିର୍ଦ୍ଧାରିତ ସର୍ବାଧିକ ବୟସସୀମା ପର୍ଯ୍ୟନ୍ତ ପରୀକ୍ଷା ଦେଇପାରିବେ। ଏହା ସହିତ ନବମ ଓ ଦଶମ ଶ୍ରେଣୀର ଛାତ୍ରଛାତ୍ରୀଙ୍କୁ ନିଃଶୁଳ୍କ ପାଠ୍ୟପୁସ୍ତକ ଯୋଗାଇ ଦେବାକୁ ଘୋଷଣା କରାଯାଇଛି, ଯାହା ରାଜ୍ୟରେ ଶିକ୍ଷାକୁ ଅଧିକ ସୁଗମ ଓ ସାର୍ବଜନୀନ କରିବ। ସମାନ ସୁଯୋଗ ଏବଂ ଗୁଣାତ୍ମକ ଶିକ୍ଷା ମାଧ୍ୟମରେ ଯୁବଶକ୍ତିର ବିକାଶ କରି 'ସମୃଦ୍ଧ ଓଡ଼ିଶା' ଗଠନ କରିବା ଏହି ଗୁରୁତ୍ୱପୂର୍ଣ୍ଣ ପଦକ୍ଷେପର ମୂଳ ଲକ୍ଷ୍ୟ।
- Aug 17, 20262.8x their median
ଆଜି ବନ୍ୟା ପ୍ରଭାବିତ ଅଞ୍ଚଳ ଗସ୍ତ କରି ସ୍ଥିତିର ଅନୁଧ୍ୟାନ କରିବା ସହ ଗ୍ରାମବାସୀଙ୍କ ସହ ଆଲୋଚନା କଲି। ପ୍ରଭାବିତ ପରିବାରଙ୍କ ନିକଟରେ ତୁରନ୍ତ ରିଲିଫ୍, ଶୁଖିଲା ଓ ରନ୍ଧା ଖାଦ୍ୟ, ବିଶୁଦ୍ଧ ପାନୀୟ ଜଳ ଏବଂ ସ୍ୱାସ୍ଥ୍ୟସେବା ପହଞ୍ଚାଇବା ସହ ଉଦ୍ଧାର ଓ ସହାୟତା କାର୍ଯ୍ୟ ଜୋରଦାର କରାଯାଉଛି। ପ୍ରଭାବିତଙ୍କ ସୁରକ୍ଷା ସହ ସେମାନଙ୍କୁ ଆବଶ୍ୟକ ସହାୟତା ତୁରନ୍ତ ଯୋଗାଇଦେବା ହିଁ ଲୋକଙ୍କ ସରକାରଙ୍କ ସର୍ବୋଚ୍ଚ ପ୍ରାଥମିକତା।
- Aug 18, 20262.7x their median
ଟ୍ୱିନ୍ ସିଟି ଭୁବନେଶ୍ୱର ଓ କଟକରେ ଯାତାୟାତ ସମସ୍ୟାର ସ୍ଥାୟୀ ସମାଧାନ ଏବଂ ସହରଦ୍ୱୟର ସୌନ୍ଦର୍ଯ୍ୟକରଣ ପାଇଁ ମାନ୍ୟବର ମୁଖ୍ୟମନ୍ତ୍ରୀ ଶ୍ରୀ ମୋହନ ଚରଣ ମାଝୀ ଲୋକସେବା ଭବନଠାରେ ଏକ ଉଚ୍ଚସ୍ତରୀୟ ସମୀକ୍ଷା ବୈଠକ କରିଛନ୍ତି। ନଗରବାସୀଙ୍କ ଯାତାୟାତକୁ ସୁଗମ ଓ ସୁରକ୍ଷିତ କରିବା ପାଇଁ ଟ୍ୱିନ୍ ସିଟିର ସମସ୍ତ ଖରାପ ରାସ୍ତା ଓ ପ୍ରମୁଖ ଟ୍ରାଫିକ୍ ଜଙ୍କସନ୍ଗୁଡ଼ିକର ତୁରନ୍ତ ମରାମତି କରିବା ସହ ସ୍ମାର୍ଟ ଟ୍ରାଫିକ୍ ସିଷ୍ଟମ୍କୁ ଅଧିକ କଡ଼ାକଡ଼ି ଭାବେ କାର୍ଯ୍ୟକାରୀ କରିବାକୁ ମୁଖ୍ୟମନ୍ତ୍ରୀ ବିଭାଗୀୟ ଅଧିକାରୀମାନଙ୍କୁ ଦୃଢ଼ ନିର୍ଦ୍ଦେଶ ଦେଇଛନ୍ତି। ଉକ୍ତ ବୈଠକରେ, କଟକ-ଭୁବନେଶ୍ୱର ଦେଇ ପୁରୀ ଯାଉଥିବା ଶ୍ରଦ୍ଧାଳୁ ଓ ପର୍ଯ୍ୟଟକମାନଙ୍କ ନିରବଚ୍ଛିନ୍ନ ଯାତାୟାତ ପାଇଁ ବିକଳ୍ପ ୮-ଲେନ୍ ବିଶିଷ୍ଟ ପ୍ରଶସ୍ତ ରାସ୍ତା ନିର୍ମାଣ, ଗୁରୁତ୍ୱପୂର୍ଣ୍ଣ ସ୍ଥାନରେ ଫ୍ଲାଏଓଭର ଏବଂ ବେଆଇନ୍ ପାର୍କିଂ ଉଚ୍ଛେଦ ଉପରେ ମୁଖ୍ୟମନ୍ତ୍ରୀ ବିଶେଷ ଭାବରେ ଆଲୋଚନା କରିଥିଲେ। ଟ୍ୱିନ୍ ସିଟିର ନବକଳେବର ତଥା ଟ୍ରାଫିକ୍ ଜାମ୍-ମୁକ୍ତ ସହର ଗଠନ ପାଇଁ ପୋଲିସ କମିଶନରେଟ୍, ନଗର ଉନ୍ନୟନ ଏବଂ ପୂର୍ତ୍ତ ବିଭାଗକୁ ପରସ୍ପର ମଧ୍ୟରେ ଉତ୍ତମ ସମନ୍ୱୟ ରକ୍ଷା କରି ମିଳିମିଶି କାର୍ଯ୍ୟ କରିବାପାଇଁ ମାନ୍ୟବର ମୁଖ୍ୟମନ୍ତ୍ରୀ ନିର୍ଦ୍ଦେଶ ଦେଇଛନ୍ତି।
- Aug 19, 20262.7x their median
Hon’ble Chief Minister Shri Mohan Charan Majhi reviewed the ongoing development and infrastructure upgradation of SCB Medical College and Hospital, Cuttack, at Lok Seva Bhawan. The review focused on the progress of key infrastructure projects, strengthening of medical facilities and improving patient care services.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 50 interactions against 1.8M followers, an engagement rate of 0.003%. Measured over 108 original posts, its engagement rate beats 27% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.5K times each, and 0.663% of those impressions turn into an interaction. That is about 0.415% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.5 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 06:00 UTC, and Thursday is the busiest day of the week. Of the 108 posts sampled, 89% carry an image or video and 6% link out. The account's strongest tracked post pulled 560 interactions, about 11x its own typical post. Recurring topics include #odraf, #bideshsikhyabruti, #inclusivegrowth.
- What is CMO Odisha's engagement rate on X?
- CMO Odisha (@CMO_Odisha) has an engagement rate of 0.003%, based on the median interactions across 108 original posts from the last 30 days against 1,799,901 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, CMO Odisha sits above the 10th percentile of the 10,151 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @CMO_Odisha have real engagement?
- Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @CMO_Odisha post?
- Most posts go out around 06:00 UTC, and Thursday is its busiest day, at roughly 5.47 posts per day across the measured window.