CMO Delhi engagement report
@CMODelhi - 997K followers on X
Measured over 66 original posts from a 30-day window, last computed on October 9, 2026.
Engagement
A typical post picks up 40 interactions against 997K followers, an engagement rate of 0.004%. Measured over 66 original posts, its engagement rate beats 23% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.4K times each, and 0.745% of those impressions turn into an interaction. That is about 0.545% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 66 posts sampled, 94% carry an image or video and 20% are part of a thread. The account's strongest tracked post pulled 1.4K interactions, about 36x its own typical post. Recurring topics include #sevasankalpabhiyan, #viksitdelhi, #catchtherain.
Measured over 66 original posts from a 30-day window, last computed on October 9, 2026. Recurring tags: #sevasankalpabhiyan, #viksitdelhi, #catchtherain.
Compared with accounts its own size
CMO Delhi's engagement rate beats 23% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, CMO Delhi sits above the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 94% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 3% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 437 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 17, 202636x their median
Delhi is ending the old maze of multiple NOCs for cinema halls and multiplexes. The Delhi Government has notified a new SOP introducing a single-window, fully online licensing system through the e-District portal. One coordinated inspection, fixed timelines and one integrated decision will replace the earlier process of approaching multiple departments separately. Chief Minister Smt. Rekha Gupta said the reform will make licensing simpler, transparent and accountable, while keeping public safety standards uncompromised. #ViksitDelhi
- Sep 6, 202632x their median
Following an on-site review and based on the preliminary assessment, Chief Minister has ordered a Magisterial Inquiry of the incident and FIR against the building owner. Those found responsible for this grave incident will be held fully accountable and dealt with under the strictest provisions of law.
- Sep 8, 202626x their median
On the instructions of Chief Minister Smt. Rekha Gupta, MCD has been directed to demolish the dilapidated building adjoining the accident site in the interest of public safety. The belongings of students inside the building are being safely removed by Delhi Fire Service personnel in a systematic manner. All students and local residents are requested to cooperate with the authorities.
- Aug 31, 202612x their median
Delhi Government has taken serious cognisance of the deeply disturbing incident reported from a play school in Maujpur. On the directions of Chief Minister Smt. Rekha Gupta, the District Magistrate has initiated proceedings to seal the premises of the school. Police investigation is underway. Delhi Government will ensure that responsibility is fixed and those found guilty face the strictest action under law.
- Aug 22, 202611x their median
The Delhi Government is bringing the Right to Service Act to make service delivery time-bound, transparent and answerable. Negligence will not be ignored. Responsibility will be fixed and action will follow. Under the leadership of Chief Minister Smt. Rekha Gupta, the Government is ensuring that public services reach every citizen with efficiency, dignity and respect. #ViksitDelhi
- Sep 13, 20266.5x their median
Delhi is giving urban infrastructure a greener, sharper identity through the Public Private Partnership (PPP) model. A 2.5-km stretch will see 61 pillars transformed with 5,100 sq. metres of environment and clean-energy-themed art, alongside landscaped green spaces, walking paths and lighting. #ViksitDelhi
- Sep 12, 20265.9x their median
Delhi GST Department, in coordination with Railway officials, has seized goods worth around ₹5 crore at Hazrat Nizamuddin Railway Station, including 25 tonnes of copper scrap, being moved without mandatory invoices and e-way bills. Surveillance across road and railway networks is being intensified. Tax evasion, unaccounted movement of goods and loss of public revenue will face strict action under the law.
- Aug 19, 20265.8x their median
“दिल्ली सरकार अपने किए हुए वायदों को लगातार जमीन पर उतार रही है। मुझे खुशी है कि दिल्ली की Government Buses के Fleet में अब 4,900 से ज्यादा EV Buses हो चुकी हैं। हर महीने हम अपने Fleet में नई Electric Buses जोड़ रहे हैं, जो Clean Delhi, Green Delhi के हमारे संकल्प को और मजबूत कर रही हैं। दिल्ली की जनता को बेहतर Facilities देना, Public Transport को लगातार बढ़ाना और 360 Degree Approach के साथ Pollution को कम करना हमारी प्राथमिकता है।” -मुख्यमंत्री श्रीमती रेखा गुप्ता #ViksitDelhi
- Aug 15, 20265.5x their median
80वें स्वतंत्रता दिवस पर लाल किले में आयोजित राष्ट्रीय समारोह में भाजपा के माननीय राष्ट्रीय अध्यक्ष श्री नितिन नबीन जी, प्रदेश अध्यक्ष श्री हर्ष मल्होत्रा जी, माननीय उपराज्यपाल श्री तरनजीत सिंह संधू जी, भाजपा के माननीय राष्ट्रीय महासचिव श्री अरुण सिंह जी, माननीय केंद्रीय मंत्रियों एवं भाजपा परिवार के वरिष्ठजनों के साथ सम्मिलित हुई। माननीय प्रधानमंत्री श्री @NarendraModi जी ने लगातार 13वीं बार लाल किले की प्राचीर से तिरंगा फहराकर राष्ट्र को संबोधित किया। इसी गौरवशाली अवसर पर स्वतंत्रता दिवस समारोह में पहली बार लाल किले से ‘वंदे मातरम्’ के सामूहिक गायन की साक्षी बनने का सौभाग्य भी मिला। सामने लहराता तिरंगा, लाल किले से उठता ‘वंदे मातरम्’ का स्वर और 140 करोड़ देशवासियों के सामर्थ्य से विकसित भारत का संकल्प। यह क्षण केवल स्मृतियों में नहीं, हमारे राष्ट्र निर्माण के संकल्प में भी सदैव जीवंत रहेगा। जय हिंद! 🇮🇳 @NitinNabin @hdmalhotra @SandhuTaranjitS @ArunSinghbjp #IndependenceDay
- Sep 3, 20265.1x their median
Hon’ble Union Home Minister Shri @AmitShah inaugurated the Max Smart Super Speciality Hospital in Saket, with Chief Minister Smt. Rekha Gupta joining him on the occasion. The new facility is an important addition to Delhi’s healthcare landscape and will further strengthen access to advanced and quality medical care in the capital. MP Shri Ramvir Singh Bidhuri, Delhi Cabinet Minister Dr. Pankaj Kumar Singh, MLA Shri Satish Upadhyay, Shri Gajendra Yadav and other dignitaries were also present. @RamvirBidhuri @drpankajbjp @upadhyaysbjp @gajainderYDVBJP #ViksitDelhi
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 40 interactions against 997K followers, an engagement rate of 0.004%. Measured over 66 original posts, its engagement rate beats 23% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.4K times each, and 0.745% of those impressions turn into an interaction. That is about 0.545% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 66 posts sampled, 94% carry an image or video and 20% are part of a thread. The account's strongest tracked post pulled 1.4K interactions, about 36x its own typical post. Recurring topics include #sevasankalpabhiyan, #viksitdelhi, #catchtherain.
- What is CMO Delhi's engagement rate on X?
- CMO Delhi (@CMODelhi) has an engagement rate of 0.004%, based on the median interactions across 66 original posts from the last 30 days against 996,810 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, CMO Delhi sits above the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @CMODelhi have real engagement?
- Its engagement rate beats 23% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @CMODelhi post?
- Most posts go out around 06:00 UTC, and Monday is its busiest day, at roughly 2.73 posts per day across the measured window.