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CICR engagement report

@CICR_fr - 225K followers on X

Measured over 11 original posts from a 30-day window, last computed on October 1, 2026.

Engagement

Bottom quarter for its size
Per follower
0.005%
of 225K followers
Per impression
1.40%
787 views on a typical post
Reach
0.35%
of its followers see a post
Typical post
11
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.4/day
active 33% of days
Peak time
09:00 UTC
Wednesday

A typical post picks up 11 interactions against 225K followers, an engagement rate of 0.005%. Measured over 11 original posts, its engagement rate beats 16% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 787 times each, and 1.40% of those impressions turn into an interaction. That is about 0.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.4 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video and 45% link out. The account's strongest tracked post pulled 26 interactions, about 2.4x its own typical post. Recurring topics include #baidoa, #bishacas, #srcs.

Measured over 11 original posts from a 30-day window, last computed on October 1, 2026. Recurring tags: #baidoa, #bishacas, #srcs.

Compared with accounts its own size

CICR's engagement rate beats 16% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 52% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.005%, CICR sits above the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,048 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link45% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 45% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 269 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 30, 20262.4x their median

    En cette Journée internationale des disparus, nous rendons hommage aux familles des personnes disparues. Selon le DIH les parties aux conflits doivent prévenir les disparitions, maintenir les familles en contact et rechercher les personnes disparues. Chaque personne compte. https://t.co/AtrJ0CDDRB

    159021.1K viewsView on X
  • Sep 3, 20262.0x their median

    Alors que plus de 130 conflits armés ont lieu dans le monde, le respect des Conventions de Genève est plus essentiel que jamais. Protéger les civils en situation de conflit armé est la responsabilité de tous les États. En savoir plus 👉🏽 https://t.co/vVSCOnYSag https://t.co/8mZwLYDRLD

    128111.1K viewsView on X
  • Sep 14, 20261.9x their median

    Il s’agit de survivre et d’être en sécurité. Personne ne devrait être piégé dans une zone de conflit armé. Même lorsqu'il est possible de partir, les civils qui choisissent de rester ou ne peuvent pas partir restent protégés par le DIH et doivent avoir accès à l’aide humanitaire https://t.co/3fbHR49SlD

    14610949 viewsView on X
  • Aug 24, 20261.6x their median

    Les attaques contre les volontaires et les intervenants humanitaires sont inacceptables. Cent jours après la déclaration de l’épidémie d’Ebola en RDC, 12 volontaires et membres du personnel de la Croix-Rouge ont été blessés lors de 11 incidents violents. https://t.co/01PmxwnOlx https://t.co/p5xliCmT8m

    79021.1K viewsView on X
  • Aug 17, 20261.6x their median

    📍Mali | Hier, @CICR_Mali a facilité le transfert de six personnes blessées du Centre de santé de référence de Kidal vers l’hôpital de Gao. Cette opération s’inscrit dans le cadre du rôle du CICR en tant qu’intermédiaire neutre. En savoir plus : https://t.co/AK3LUDceUq https://t.co/8p28OqFLN7

    117001.0K viewsView on X
  • Aug 13, 20261.6x their median

    Dans l’est de la RDC, les civils font face à une double crise : violence et faim, sur fond d’épidémie d’Ebola. Après plusieurs semaines d’interruption en raison de l’épidémie d’Ebola, nous avons repris nos distributions de vivres et de semences 🌱. 👉🏽 https://t.co/sYtmusBdTh

    134011.2K viewsView on X
  • Aug 12, 20261.6x their median

    Nous marquons cette année le 77e anniversaire des Conventions de Genève, pierre angulaire du droit international humanitaire (DIH). En temps de guerre, l’humanité doit prévaloir. En savoir plus 👉🏽https://t.co/qiXQ7tWQcP https://t.co/YdnDmWUhHN

    11601883 viewsView on X
  • Sep 4, 2026

    À la demande des parties concernées, nous avons facilité le transfert au Liban de cinq personnes libérées de lieux de détention israéliens. En savoir plus : https://t.co/ZUcawXeySL https://t.co/6VhiBEQrQi

    8410833 viewsView on X
  • Sep 1, 2026

    📍Népal | Des centaines de personnes ont perdu la vie et beaucoup sont toujours portées disparues. Avec la Croix-Rouge népalaise, nous aidons les familles à renouer avec leurs proches et renforçons les capacités en matière de services forensiques à vocation humanitaire. https://t.co/f8CpmQelGm

    9400904 viewsView on X
  • Jul 30, 2026

    Autrefois, une lettre aidait à surmonter la distance. Aujourd'hui, quelques minutes au téléphone suffisent pour savoir que ceux que l'on aime sont en vie. En 2025, 4 000 appels ont pu avoir lieu, permettant à des milliers de familles de renouer un lien que le conflit avait rompu. https://t.co/xWMQeqkOp3

    6601928 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#baidoa#bishacas#srcs

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 11 interactions against 225K followers, an engagement rate of 0.005%. Measured over 11 original posts, its engagement rate beats 16% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 787 times each, and 1.40% of those impressions turn into an interaction. That is about 0.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.4 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video and 45% link out. The account's strongest tracked post pulled 26 interactions, about 2.4x its own typical post. Recurring topics include #baidoa, #bishacas, #srcs.

What is CICR's engagement rate on X?
CICR (@CICR_fr) has an engagement rate of 0.005%, based on the median interactions across 11 original posts from the last 30 days against 224,623 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, CICR sits above the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @CICR_fr have real engagement?
Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @CICR_fr post?
Most posts go out around 09:00 UTC, and Wednesday is its busiest day, at roughly 0.4 posts per day across the measured window.

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