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Chowhound engagement report

@CHOW - 221K followers on X

Measured over 80 original posts from a 30-day window, last computed on October 2, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 221K followers
Per impression
0%
409 views on a typical post
Reach
0.18%
of its followers see a post
Typical post
0
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2.67/day
active 30% of days
Peak time
16:00 UTC
Tuesday

A typical post picks up 0 interactions against 221K followers, an engagement rate of 0%. Measured over 80 original posts, its engagement rate beats 0% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 409 times each, and 0% of those impressions turn into an interaction. That is about 0.185% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 80 posts sampled, 100% link out. The account's strongest tracked post pulled 4 interactions.

Measured over 80 original posts from a 30-day window, last computed on October 2, 2026.

Compared with accounts its own size

Chowhound's engagement rate beats 0% of the tracked X accounts closest to it in follower count (19,932 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 0% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0%, Chowhound sits below the 10th percentile of the 201,225 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.141%
p750.671%
p902.53%
p9982.4%
Engagement rate as a share of followers, across the 201,225 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,900 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.671%
90th percentile2.53%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video0% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 164 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 8, 2026

    Melting cabbage is the on-trend way to serve this otherwise somewhat bitter veg, but parmesan and garlic transform it into an even tastier delight. https://t.co/4G7jVeQvEo

    4000821 viewsView on X
  • Oct 2, 2026

    Not a fan of the iconic PSL? Fret not: Try another fall drink, like a London fog, brown sugar latte, caramel apple cider, matcha latte, chai latte, and more. https://t.co/uPb9CjnQKR

    2000249 viewsView on X
  • Sep 30, 2026

    When you buy a rotisserie chicken at the grocery store, you've likely noticed the skin is far from crispy. Here's how to make it so without drying out the meat. https://t.co/9GnYWGYMlE

    2000357 viewsView on X
  • Sep 30, 2026

    This pumpkin dump cake is so easy to make. You even customize the treat to give it your own touch. Play with the cake mix, toppings, and what you serve it with. https://t.co/t9v3wgC4e1

    2000640 viewsView on X
  • Sep 8, 2026

    We've got 11 recipes collected here that will help ensure that your bag of slaw mix will not go to waste, and will also excite your taste buds. https://t.co/4uyHNq7QhE

    2000421 viewsView on X
  • Oct 1, 2026

    Because microwaves heat food differently than ovens, your food can be greatly affected, and what you gain in time and convenience, you may lose in quality. https://t.co/PzCQetEN6m

    1000413 viewsView on X
  • Oct 1, 2026

    Canned vegetables can be turned into just about anything. One of the best ways to use canned green beans is to pop them in the air fryer. https://t.co/0ZQt3EeFJj

    1000366 viewsView on X
  • Oct 1, 2026

    We took on the important task of trying and ranking over a dozen seasonal snacks at Trader Joe's. Our number one? The maple brown butter flavored almonds. https://t.co/HGf6lnKHlD

    1000443 viewsView on X
  • Oct 1, 2026

    Try adding sour cream to your next pumpkin pie to make it even creamier. You can swap it in for evaporated milk, or combine the two for rich, velvety slices. https://t.co/9yOwxzs0ae

    1000542 viewsView on X
  • Oct 1, 2026

    While Chipotle sources its beef from a number of countries, all of its suppliers adhere to responsible-sourcing standards. https://t.co/CgzqEBPEZt

    1000548 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 0 interactions against 221K followers, an engagement rate of 0%. Measured over 80 original posts, its engagement rate beats 0% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 409 times each, and 0% of those impressions turn into an interaction. That is about 0.185% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 80 posts sampled, 100% link out. The account's strongest tracked post pulled 4 interactions.

What is Chowhound's engagement rate on X?
Chowhound (@CHOW) has an engagement rate of 0%, based on the median interactions across 80 original posts from the last 30 days against 221,170 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0%, Chowhound sits below the 10th percentile of the 201,225 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @CHOW have real engagement?
Its engagement rate beats 0% of the tracked X accounts closest to it in follower count (19,932 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @CHOW post?
Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 2.67 posts per day across the measured window.

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