CDC engagement report
@CDCgov - 5.6M followers on X
Measured over 15 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 95 interactions against 5.6M followers, an engagement rate of 0.002%. Measured over 15 original posts, its engagement rate beats 15% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 34K times each, and 0.276% of those impressions turn into an interaction. That is about 0.619% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 49K interactions, about 512x its own typical post. Recurring topics include #ebola, #flooding, #hepatitisb.
Measured over 15 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #ebola, #flooding, #hepatitisb.
Compared with accounts its own size
CDC's engagement rate beats 15% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 20% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, CDC sits below the 10th percentile of the 204,583 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 67% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 501 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 19, 2026512x their median
America faces more than a chronic disease epidemic that threatens our physical health. We also face a spiritual malaise that undermines our mental health. Our children are increasingly isolated, fragmented, and anxious, spending more than 8.5 hours a day on screens. This summer, put down the phone and reconnect with nature, family, and community. It's time to Take Back Your Health. Eat Real Food. Get Active. Together, we will Make America Healthy Again.
- Jul 4, 2026551x their median
As America celebrates 250 years of independence, the Trump Administration is working to restore one of our most fundamental freedoms: the freedom that comes with being healthy. This Independence Day, Take Back Your Health. Eat Real Food. Get Active. Join us in building a stronger, healthier nation. Together, let's Make America Healthy Again.
- Jul 30, 2026244x their median
Welcome to #TheRealFoodShow. Thanks to President Trump, we flipped the food pyramid and put real food back at the center of the American plate. Now I'm traveling across America, connecting with renowned chefs to show families how to cook delicious, nutritious meals made with real ingredients at affordable prices. Let's get cooking! Watch the premiere episode with special guest @ChefGruel now on my YouTube channel.
- Jun 26, 2026245x their median
Thank you, @POTUS, for signing this landmark Executive Order to scale regenerative agriculture and advance the Make America Healthy Again agenda. On Thursday, @SecRollins and I joined President Trump alongside America's leading regenerative farmers because healthier food starts with healthier soil. This Executive Order expands support for regenerative agriculture, invests in research to better understand cumulative chemical exposures, and empowers America's farmers to grow a healthier, more abundant, and more affordable food supply. We can't Make America Healthy Again without America's farmers.
- Jun 19, 2026105x their median
Honored to join fans from around the world at today’s FIFA match in Seattle with @SecretaryWright. Sports unite people across cultures and borders, inspire teamwork and healthy competition, and strengthen communities. Go @USMNT! 🇺🇸 https://t.co/3etpykBDKn
- Jul 22, 2026111x their median
I'm bringing MAHA to TikTok 🇺🇸 Join me as I travel across the country on my Take Back Your Health Tour and take you behind the scenes as we work to advance President Trump's Make America Healthy Again agenda. Follow along ⬇️ https://t.co/ngKX8HmP8m https://t.co/mitRrBBrH8
- Jun 12, 202657x their median
Today we filed a motion asking the First Circuit to expedite our appeal of the district court's order in the AAP lawsuit that left ACIP—the nation's vaccine advisory committee—without a quorum. AAP opposes our motion. I've been consistent from day one: I do not want to take vaccines away from anyone. Our policy changes preserved access and coverage. But the court's order has left ACIP unable to carry out its core responsibilities. As a result, the committee cannot issue new recommendations, review newly approved vaccines, or complete important work ahead of the fall flu season. A functioning ACIP is essential to ensuring that vaccine recommendations remain grounded in evidence and available to the families and providers who rely on them. Families, physicians, insurers, and public health programs deserve certainty—not paralysis. That's why we're asking for expedited review. Our appeal seeks to restore a functioning ACIP so the vaccine recommendation process can continue, and families, physicians, and public health programs have the guidance they need.
- Sep 15, 202628x their median
Today, the Pennsylvania Department of Health confirmed two more measles-associated deaths after local coroners reported these individuals died from complications associated with measles. That's four total measles-associated deaths in our Commonwealth and the first Pennsylvania has seen in 35 years. These are tragedies, and four families are grieving. Pennsylvania is experiencing the worst measles outbreak in the country. To date, we have 693 recorded cases of measles in 38 of our 67 counties. This disease was declared eliminated in the United States in 2000 — yet decades later, we are seeing it surge due to lower vaccination rates. This serious situation continues to be made worse by RFK Jr. playing games with public health and safety. It's long past time for @SecKennedy to stop stoking vaccine skepticism and misinformation and compromising the serious mission of the nation’s public health agencies. It is also deeply concerning to learn that the Secretary personally intervened in an otherwise administrative process to direct the CDC to not report these Pennsylvania deaths, presumably because it doesn’t fit his phony narrative. Measles is preventable. I continue to urge all Pennsylvanians to speak with your trusted health care provider and get the best possible information to protect yourself and your family against this deadly disease.
- Jul 8, 202627x their median
Tick-borne diseases are a growing public health threat. @CDCgov released a new MMWR on alpha-gal syndrome, a serious allergy to red meat and other mammal-derived products that can develop after certain tick bites. If you spend time outdoors, protect yourself from tick bites, check for ticks every day, and know the signs of tick-borne illnesses. Learn more in the latest MMWR: https://t.co/dUvaefdSQe We're also supporting innovation through LymeX—the world's largest public-private partnership for Lyme disease, led by HHS and the Steven & Alexandra Cohen Foundation—to advance better diagnostics and improve care. Learn more here: https://t.co/WvgSLJPu8Y
- Aug 7, 202619x their median
Today, we honored Officer David Rose's extraordinary courage, service, and sacrifice by dedicating a memorial roadway and plaque in his memory, ensuring his legacy will continue to inspire all who enter the CDC campus. We also recognized the law enforcement officers, first responders, and public servants who ran toward danger that day, and we reaffirmed our gratitude for all who serve with courage, integrity, and selflessness. On behalf of President Trump, the Department of Health and Human Services, and a grateful nation, we honor Officer David Rose. We will never forget his service or his sacrifice.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 95 interactions against 5.6M followers, an engagement rate of 0.002%. Measured over 15 original posts, its engagement rate beats 15% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 34K times each, and 0.276% of those impressions turn into an interaction. That is about 0.619% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 49K interactions, about 512x its own typical post. Recurring topics include #ebola, #flooding, #hepatitisb.
- What is CDC's engagement rate on X?
- CDC (@CDCgov) has an engagement rate of 0.002%, based on the median interactions across 15 original posts from the last 30 days against 5,570,942 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, CDC sits below the 10th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @CDCgov have real engagement?
- Its engagement rate beats 15% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @CDCgov post?
- Most posts go out around 14:00 UTC, and Friday is its busiest day, at roughly 0.67 posts per day across the measured window.