CBS News engagement report
@CBSNews - 9.9M followers on X
Measured over 683 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 68 interactions against 9.9M followers, an engagement rate of 0.001%. Measured over 683 original posts, its engagement rate beats 9% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 23K times each, and 0.293% of those impressions turn into an interaction. That is about 0.235% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 32.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 21:00 UTC, and Thursday is the busiest day of the week. Of the 683 posts sampled, 45% carry an image or video and 61% link out. The account's strongest tracked post pulled 11K interactions, about 164x its own typical post. Recurring topics include #eastcoast, #noreaster.
Measured over 683 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #eastcoast, #noreaster.
Compared with accounts its own size
CBS News's engagement rate beats 9% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, CBS News sits below the 10th percentile of the 204,583 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 21:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 45% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 61% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 45% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 61% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 270 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 14, 2026164x their median
A plant powering Elon Musk's data centers in the Memphis region is so loud, residents say they're losing sleep. SpaceXAI says that it is investing millions of dollars in sound walls and silencers around the plant, but residents tell CBS News that one sound wall installed so far has provided little reprieve from the noise. CBS News' @laurennfich traveled there to speak to residents – and to hear the noise for herself.
- Sep 15, 2026164x their median
CBS News Exclusive: New photos reveal widespread damage at multiple U.S. positions across the Middle East caused by Iranian attacks. https://t.co/QgNALeIu3x
- Sep 16, 2026163x their median
New photos obtained exclusively by CBS News reveal for the first time the widespread damage and destruction of buildings and vehicles at multiple U.S. positions across the Middle East, as a result of Iranian missile and drone attacks. The images were sent to CBS News by active service members on condition of anonymity. "This is major damage to our bases that hasn't been communicated to the American public," one deployed service member said. "We're standing there with our eyes closed getting punched in the face." CBS News' @JonahPKaplan has more. https://t.co/dxfBRsgLvM
- Sep 13, 2026155x their median
A surrogate, believing she was carrying a child for a single father, is actually having a baby for a Chinese billionaire who allegedly has more than 100 kids. CBS News broke the news to her. Leaked documents obtained by CBS News named the intended father as Xu Bo, a Chinese billionaire and video game executive. Xu Bo has been reported to have over 100 children through U.S. surrogates, granting them American citizenship at birth. A former partner involved in a custody lawsuit against Xu Bo claims he has as many as 300 children. He has disputed these numbers, and has said in a statement that he has custody of 12 children born through surrogacy in the U.S. CBS News' @KatrinaSari interviewed the surrogate – who we are referring to as "Judy" to keep her identity private – who said she was blindsided to learn about Xu Bo. CBS News spoke to 32 surrogates for an investigation into the industry. Head to the linked article for more on this investigation.
- Aug 23, 2026116x their median
Cuban immigrant Yasmany Moreno de Armas says ICE never told him he was being deported to the Central African Republic, a deeply impoverished country that the State Department warns Americans not to visit for any reason due to widespread violence. The conflict-ridden country is one of more than 30 “third countries” that have agreed to accept deportees sent by the Trump administration who are citizens of other nations. Moreno de Armas told CBS News’ @camiloreports he’s now stuck inside a building in the capital city of Bangui, alongside deportees from countries like Ecuador, Honduras, Nepal, Russia and Vietnam.
- Sep 8, 2026106x their median
New York City Mayor Zohran Mamdani said he will attend Friday’s ceremony marking the 25th anniversary of the Sept. 11 attacks, despite criticism from former Mayor Rudy Giuliani, who said Mamdani’s presence at Ground Zero would offend him. Mamdani declined to respond further to Giuliani’s comments, saying his focus will be on the families who lost loved ones and the first responders who gave everything to the city. “I love this city. I love this country,” Mamdani told reporters.
- Sep 14, 202696x their median
EXCLUSIVE: Trump AI advisor David Sacks tells CBS News' @JoLingKent that tech leaders like Anthropic CEO and co-founder Dario Amodei have a responsibility to ensure their products are safe — and should "step aside" if they can't control what they're building. https://t.co/mDq88h7pCA
- Sep 8, 202685x their median
A mother whose 16-year-old son was killed in the Iran protests in January laid out sneakers he wore throughout his life in an emotional tribute video. “From that beautiful baby boy cradled in my arms… to the tall young man I had to look up to see," she wrote in the post. "These memories will always remind me that I was a mother.”
- Sep 17, 202683x their median
5 missing women are linked to Olney home in Philadelphia. Here's what we know. https://t.co/t1LUjA0c0M
- Oct 21, 202674x their median
Armed and in uniform, agents from the Department of Homeland Security have been knocking on doors to ask residents about their immigration status whether they're registered to vote. https://t.co/lK9zZJblDy
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 68 interactions against 9.9M followers, an engagement rate of 0.001%. Measured over 683 original posts, its engagement rate beats 9% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 23K times each, and 0.293% of those impressions turn into an interaction. That is about 0.235% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 32.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 21:00 UTC, and Thursday is the busiest day of the week. Of the 683 posts sampled, 45% carry an image or video and 61% link out. The account's strongest tracked post pulled 11K interactions, about 164x its own typical post. Recurring topics include #eastcoast, #noreaster.
- What is CBS News's engagement rate on X?
- CBS News (@CBSNews) has an engagement rate of 0.001%, based on the median interactions across 683 original posts from the last 30 days against 9,855,343 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, CBS News sits below the 10th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @CBSNews have real engagement?
- Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @CBSNews post?
- Most posts go out around 21:00 UTC, and Thursday is its busiest day, at roughly 32.3 posts per day across the measured window.