CAL FIRE engagement report
@CAL_FIRE - 493K followers on X
Measured over 48 original posts from a 30-day window, last computed on August 28, 2026.
Engagement
A typical post picks up 96 interactions against 493K followers, an engagement rate of 0.019%. Measured over 48 original posts, its engagement rate beats 39% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 0.601% of those impressions turn into an interaction. That is about 3.22% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 48 posts sampled, 83% carry an image or video, 10% are part of a thread and 38% link out. The account's strongest tracked post pulled 1.3K interactions, about 14x its own typical post. Recurring topics include #gannfire, #calfire, #backtoschool.
Measured over 48 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #gannfire, #calfire, #backtoschool.
Compared with accounts its own size
CAL FIRE's engagement rate beats 39% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 38% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.019%, CAL FIRE sits above the 25th percentile of the 37,856 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 155.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Aug 4, 202614x their median
This map isn’t a prediction. It’s today’s reality. Wildfire affects communities, ecosystems, infrastructure and lives across the West. Reducing the risk takes all of us. Create defensible space. Prepare to evacuate. Stay informed. Prevent sparks. Learn more: https://t.co/xAsi7khERP #Wildfire #Preparedness #FirePrevention
- Aug 13, 20265.6x their median
This is how fast it happens. While crews were responding to the Gann Fire, a new column of smoke appeared. Crews moved in quickly, bringing dozers, aircraft, and firefighters to the fire before it had a chance to grow. Dozers cut containment lines. Aircraft dropped retardant and water. Firefighters attacked from the ground. The Gelding Fire was stopped at 3 acres. For a videographer, getting to capture those first moments is rare. For firefighters, this is the everyday work of keeping wildfires small. #GeldingFire #GannFire #InitialAttack @CALFIRETCU
- Aug 9, 20264.5x their median
CAL FIRE to the rescue! 🐐💧 As repopulation efforts continued following the Gann Fire, firefighters from the CAL FIRE Tuolumne-Calaveras Unit came across a thirsty herd of goats. https://t.co/KHtV4xAv9q
- Aug 9, 20262.8x their median
Happy birthday, Smokey Bear! 🎂🐻🔥 Since 1944, Smokey has helped generations understand a simple but important message: Only You Can Prevent Wildfires. From properly extinguishing campfires to using equipment responsibly and following local fire restrictions, everyday actions can help prevent human-caused wildfires. Here’s to 82 years of helping protect our forests and communities. #SmokeyBear #WildfirePrevention #CALFIRE
- Aug 14, 20262.6x their median
CONDORS BACK IN THE WILD. @Ventana_WS's Condor Program was caring for two condors that had completed treatment for lead poisoning and were ready to return to the wild. But with the Timber Fire threatening the sanctuary and roads closed because of firefighting operations, there was no safe way for the birds to leave on their own. CAL FIRE and the U.S. Forest Service worked with the sanctuary to reach the remote release pen. After nearly two hours traveling through the incident area, they made it to the birds and safely released both condors back into the wild. Within minutes, the two birds joined a group of wild condors already in the area and began flying east toward the mountains. Every life matters during a wildfire, including the wildlife caught in its path. We’re grateful to work alongside our partners to help give these endangered condors a safe path back to the wild. #TimberFire #CaliforniaCondor #WildlifeRescue #CALFIRE #WildfireResponse @LosPadresNF @CALFIREBEU @CALFIRECZU
- Aug 10, 20262.6x their median
They thought the fire was moving away. Minutes later, flames nearly 20 feet high were in their backyard. A San Diego County couple, ages 74 and 70, had initially been unsure about evacuating as the Thorn Fire burned nearby. When the fire suddenly changed direction and smoke began surrounding their home, they called for help. CAL FIRE/San Deigo County Fire paramedics raced to evacuate the couple and get them to safety. Thankfully, the home was also saved. Wildfires can change direction quickly. If you or someone in your household needs extra time or assistance to evacuate, leave early. Don’t wait for conditions to become dangerous. Read the full story from The Alpine Sun. https://t.co/YX56gK1NCb
- Aug 10, 20262.4x their median
IMT 1 ACTIVATED. CAL FIRE Incident Management Team 1 has been activated to support the Timber Fire in Big Sur and will assume command of the incident at 4 PM today (Monday, August 10). The fire is currently mapped at 800 acres. CAL FIRE Incident Management Team 1 will work alongside cooperating agencies as operations continue. For the latest information and incident updates, visit https://t.co/hghLWG9XB7 #TimberFire #BigSur #IncidentManagementTeam @CALFIREBEU
- Aug 26, 20262.2x their median
🐾 Sometimes the best support has four paws. For National Dog Day, we’re highlighting some of the therapy dogs who have visited our personnel at incidents across California. Wildfire response is demanding work, and taking care of the people behind the response is just as important as the work itself. These visits provide a moment to pause, reset and connect, helping support the mental health and overall well-being of our personnel during challenging assignments. We’re grateful to the organizations and handlers who make these visits possible and to the dogs who show up ready to do what they do best. #NationalDogDay #CALFIRE #FirefighterWellness #MentalHealth
- Aug 25, 20262.0x their median
New, first-in-the-nation home landscaping requirements approved. The California Board of Forestry and Fire Protection has approved new defensible space regulations to help reduce the risk of wildfire spreading to homes. Under the new rules, homes in wildfire-prone areas will be required to maintain a nonflammable five-foot buffer around structures. The regulations will be phased in over a five-year period for existing homeowners in wildfire-prone areas, with an emphasis on education over enforcement. Creating defensible space is an important part of preparing homes and communities for wildfire. Read the @latimes Story at: https://t.co/McasGJ5aXC Learn more about the new requirements from the Board of Forestry and Fire Protection: https://t.co/GQW5gz9rIJ #DefensibleSpace #ZoneZero #HomeHardening #WildfirePrepared @CAforestry
- Aug 5, 20262.0x their median
CAL FIRE Aircraft Deliver Critical Support on the #GannFire In less than 48 hours since the start of the Gann Fire, air tankers and helicopters have delivered over 491,000 gallons of water and 234,000 gallons of retardant. Aircraft are one component of CAL FIRE’s coordinated firefighting effort, operating alongside ground crews to protect communities and natural resources. #CALFIRE
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 96 interactions against 493K followers, an engagement rate of 0.019%. Measured over 48 original posts, its engagement rate beats 39% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 0.601% of those impressions turn into an interaction. That is about 3.22% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 48 posts sampled, 83% carry an image or video, 10% are part of a thread and 38% link out. The account's strongest tracked post pulled 1.3K interactions, about 14x its own typical post. Recurring topics include #gannfire, #calfire, #backtoschool.
- What is CAL FIRE's engagement rate on X?
- CAL FIRE (@CAL_FIRE) has an engagement rate of 0.019%, based on the median interactions across 48 original posts from the last 30 days against 493,473 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.019%, CAL FIRE sits above the 25th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @CAL_FIRE have real engagement?
- Its engagement rate beats 39% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @CAL_FIRE post?
- Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 1.97 posts per day across the measured window.