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Byron Donalds engagement report

@ByronDonalds - 1.2M followers on X

Measured over 92 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top quarter for its size
Per follower
0.127%
of 1.2M followers
Per impression
3.92%
38K views on a typical post
Reach
3.22%
of its followers see a post
Typical post
1.5K
interactions (median)
Saved
0.032%
12 bookmarks on a typical post
Posting rate
3.33/day
active 63% of days
Peak time
12:00 UTC
Sunday

A typical post picks up 1.5K interactions against 1.2M followers, an engagement rate of 0.127%. Measured over 92 original posts, its engagement rate beats 76% of 3,862 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 38K times each, and 3.92% of those impressions turn into an interaction. That is about 3.22% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 12:00 UTC, and Sunday is the busiest day of the week. Of the 92 posts sampled, 66% carry an image or video and 25% link out. The account's strongest tracked post pulled 80K interactions, about 54x its own typical post.

Measured over 92 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

Byron Donalds's engagement rate beats 76% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 87% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.127%, Byron Donalds sits above the 50th percentile of the 37,350 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.437%.

p100.002%
p250.012%
p50 (median)0.081%
p750.437%
p902.10%
p99159.9%
Engagement rate as a share of followers, across the 37,350 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,576 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.437%
90th percentile2.10%
99th percentile159.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%97K
14:00 UTC-4%100K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-3%93K
18:00 UTC-2%87K
19:00 UTC-2%82K
20:00 UTC-1%76K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%235K
Monday0%296K
Tuesday-3%292K
Wednesday-1%254K
Thursday-2%248K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Feb 26, 202554x their median

    I arrived in the Sunshine State at 17 years old on a Greyhound bus, with a trunk full of clothes and a dream. Now is the time to keep the best state in the country as the best state in the country. Tonight, I am proud to announce my candidacy to be the next governor of Florida. https://t.co/8jUHXw8A34

    62K9.1K7.5K8673.3M viewsView on X
  • Aug 19, 202613x their median

    Good morning, Florida. I spent 17 years in the financial industry. I voted to cut your taxes. I will fight to make Florida more affordable — from fixing our insurance market to delivering real property tax relief. Democrat David Jolly wants to socialize our insurance market. He was AGAINST no tax on tips, no tax on social security, and even opposed the child tax credit. Florida cannot afford David Jolly.

    16K1.8K1.3K79187K viewsView on X
  • Aug 16, 20269.5x their median

    The Barbz know a winner when they see one. 🇺🇸 Thank you, @NICKIMINAJ! https://t.co/e6Bf4usbyo

    12K1.2K55063120K viewsView on X
  • Aug 30, 20266.1x their median

    The President of the United States called into the NASA press conference after the historic Roman Telescope launch. There is a reason nearly 70% of Americans support NASA's return to the Moon, compared with just 35% during the Kennedy era. The world’s most accomplished space agency, backed by @POTUS, bipartisan support in Congress, and an extraordinary workforce, can absolutely achieve the near impossible. We are returning astronauts to the Moon, building the base, getting underway on nuclear power in space, with many more exciting missions like Roman to follow!

    7.9K874257681.9M viewsView on X
  • Aug 22, 20266.0x their median

    Florida is the #1 state in America. Why does David Jolly want to change that? He wants to bring the same radical, failed policies that ruined California and the Northeast. As governor, I will protect and continue the Florida Dream built on our common-sense conservative agenda. https://t.co/Tb3CsziFpU

    7.0K1.6K3813078K viewsView on X
  • Aug 19, 20265.9x their median

    Florida is where I met my beautiful wife @ErikaDonalds and raised three incredible boys. Florida gave me the opportunity to build a career and represent my neighbors. Unlike @davidjollyfl, I’ll never apologize for Florida. Floridians deserve leaders who understand that this is the greatest state in America.

    7.5K9602432164K viewsView on X
  • Aug 27, 20265.6x their median

    Happy birthday to my oldest son, Damon. Your mother @ErikaDonalds and I are so proud of the incredible man you’ve become. Enjoy your day! https://t.co/RB8FQagD4o

    7.8K316194981K viewsView on X
  • Aug 23, 20265.6x their median

    Florida is the envy of the nation because we chose FREEDOM. David Jolly is running to take that freedom away — restricting your Second Amendment rights, expanding government, and standing in the way of Floridians pursuing their own Florida Dream. Not on my watch.

    6.7K1.1K4192054K viewsView on X
  • Aug 26, 20264.5x their median

    Great morning at The Griddle in Boca Raton! This brought some back memories of waiting tables at Cracker Barrel as a young man. Let me tell you, no tax on tips would have been a game-changer for me back then. I was proud to fight for no tax on tips and as governor, I’ll always work to cut your taxes.

    5.6K7402802470K viewsView on X
  • Aug 21, 20264.3x their median

    David Jolly and Angie Nixon want more government, higher taxes, socialized insurance, and less freedom.  I reject that. As Governor, I will fight to keep our state free and affordable.

    5.3K7852882755K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1.5K interactions against 1.2M followers, an engagement rate of 0.127%. Measured over 92 original posts, its engagement rate beats 76% of 3,862 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 38K times each, and 3.92% of those impressions turn into an interaction. That is about 3.22% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 12:00 UTC, and Sunday is the busiest day of the week. Of the 92 posts sampled, 66% carry an image or video and 25% link out. The account's strongest tracked post pulled 80K interactions, about 54x its own typical post.

What is Byron Donalds's engagement rate on X?
Byron Donalds (@ByronDonalds) has an engagement rate of 0.127%, based on the median interactions across 92 original posts from the last 30 days against 1,175,668 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.127%, Byron Donalds sits above the 50th percentile of the 37,350 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ByronDonalds have real engagement?
Its engagement rate beats 76% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ByronDonalds post?
Most posts go out around 12:00 UTC, and Sunday is its busiest day, at roughly 3.33 posts per day across the measured window.

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