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BUNDESLIGA engagement report

@Bundesliga_DE - 2.2M followers on X

Measured over 6 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Per follower
0.007%
of 2.2M followers
Per impression
0.273%
56K views on a typical post
Reach
2.58%
of its followers see a post
Typical post
152
interactions (median)
Saved
0.025%
14 bookmarks on a typical post
Posting rate
0.33/day
active 20% of days
Peak time
07:00 UTC
Monday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 152 interactions against 2.2M followers, an engagement rate of 0.007%. Posts are seen about 56K times each, and 0.273% of those impressions turn into an interaction. That is about 2.58% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video, 33% are part of a thread and 50% link out. The account's strongest tracked post pulled 9.7K interactions, about 64x its own typical post. Recurring topics include #bundesliga, #ansetzungen, #bundesligawirkt. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #bundesliga, #ansetzungen, #bundesligawirkt.

Where this sits in the catalog

At 0.007%, BUNDESLIGA sits above the 10th percentile of the 155,901 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.3%
Engagement rate as a share of followers, across the 155,901 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,040 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link50% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 218 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 19, 202664x their median

    Der FC Bayern trauert um Peter Hermann, der im Alter von 74 Jahren den langen Kampf mit der Nervenkrankheit ALS verloren hat. Hermann war beim historischen ersten Triple-Sieg der Vereinsgeschichte 2013 als rechte Hand von Chefcoach Jupp Heynckes ein unverzichtbarer Teil im Trainerteam des deutschen Rekordmeisters. Ruhe in Frieden, Peter. 🔗 https://t.co/MWRnUr1pSt

    8.9K49218894407K viewsView on X
  • Aug 10, 20268.2x their median

    Harry Kane erhält den Goldenen Schuh 2025/26 🏆 Durch 36 Tore in der Bundesliga-Saison 2025/26 sammelte #Kane insgesamt 72 Punkte in der Wertung des Goldenen Schuhs 👏 Alle weiteren Infos, u.a. zur Live-Übertragung der Veranstaltung, gibt’s hier 👉 https://t.co/SLFqRV5ajU https://t.co/zL4ZKISjVg

    1.1K10511552K viewsView on X
  • Sep 14, 20264.9x their median

    Der Knoten ist endgültig geplatzt 😉 Herzlichen Glückwunsch zum Gewinn der US Open, Alexander #Zverev – nur drei Monate nach dem Sieg in Paris 🎾🏆 https://t.co/RW76nxVWdF

    66833378159K viewsView on X
  • Jun 2, 20263.2x their median

    📆⚽ Die Spielpläne für die Saison 2026/27 der #Bundesliga und 2. Bundesliga werden am 2. Juli veröffentlicht. Weitere Infos ➡️ https://t.co/WXbxVeR9e0 https://t.co/5tIbQfRisp

    505671741218K viewsView on X
  • Aug 22, 20264.1x their median

    Der @FCBayern gewinnt den Franz Beckenbauer Supercup 2026 – herzlichen Glückwunsch 👏🏆 #Supercup | #FBSC2026 | #BVBFCB https://t.co/5wO9ciiqEB

    5158218140K viewsView on X
  • May 20, 20263.4x their median

    Für den großartigen Einsatz im Endspiel. Für eine herausragende Europapokal-Saison. Weil ihr ein Aushängeschild der #Bundesliga seid. Danke, SC Freiburg! ⚽️ https://t.co/m3lc66qSlP

    528276226K viewsView on X
  • Aug 19, 20263.5x their median

    Herzlichen Glückwunsch, Harry #Kane – bester Torjäger Europas 2025/26 🥇⚽ Der Stürmer des Deutschen Meisters hat den Goldenen Schuh im @FCBayern Museum erhalten. Mit 36 Toren sicherte sich @HKane die Trophäe vor Erling Haaland (Manchester City) & Kylian Mbappé (Real Madrid). https://t.co/WiDxianHd5

    4694612237K viewsView on X
  • Aug 11, 20263.2x their median

    Top-Tor der 2. Bundesliga 2025/26: Soufiane El-Faouzi erhält Auszeichnung 🏆👏 Für seinen Fallrückzieher im Trikot des @s04 gegen die @SV07Elversberg am 29. Spieltag der vergangenen Saison erhielt der Mittelfeldspieler nun die offizielle Trophäe 🎬👇 https://t.co/bvQronuN76

    44429125109K viewsView on X
  • Aug 27, 20263.0x their median

    Bundesliga 🤝 und @EASPORTS FC™ verlängern langfristige Partnerschaft Seit 1998 arbeiten beide Seiten gemeinsam daran, die Begeisterung, Authentizität und Emotionen des deutschen Fußballs für Millionen Fans weltweit erlebbar zu machen 🤩 Zur Meldung 👉 https://t.co/1AOsXdR0eH https://t.co/WAj2S2MPGd

    39242141092K viewsView on X
  • Jun 1, 20262.1x their median

    TORFABRIK kehrt zurück ⚽️ @adidas hat den Offiziellen Spielball für die Saison 2026/27 der #Bundesliga und 2. Bundesliga vorgestellt 👏 Mehr Infos und Fotos ➡️ https://t.co/n1xA3y5TGI https://t.co/tpBKq9NoRd

    3642941653K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#bundesliga#ansetzungen#bundesligawirkt#playmobil#zverev

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 152 interactions against 2.2M followers, an engagement rate of 0.007%. Posts are seen about 56K times each, and 0.273% of those impressions turn into an interaction. That is about 2.58% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video, 33% are part of a thread and 50% link out. The account's strongest tracked post pulled 9.7K interactions, about 64x its own typical post. Recurring topics include #bundesliga, #ansetzungen, #bundesligawirkt. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is BUNDESLIGA's engagement rate on X?
BUNDESLIGA (@Bundesliga_DE) has an engagement rate of 0.007%, based on the median interactions across 6 original posts from the last 30 days against 2,159,432 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.007%, BUNDESLIGA sits above the 10th percentile of the 155,901 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Bundesliga_DE have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Bundesliga_DE post?
Most posts go out around 07:00 UTC, and Monday is its busiest day, at roughly 0.33 posts per day across the measured window.

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