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Milwaukee Bucks engagement report

@Bucks - 2.0M followers on X

Measured over 48 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.021%
of 2.0M followers
Per impression
0.774%
54K views on a typical post
Reach
2.77%
of its followers see a post
Typical post
419
interactions (median)
Saved
0.02%
11 bookmarks on a typical post
Posting rate
2.23/day
active 77% of days
Peak time
20:00 UTC
Wednesday

A typical post picks up 419 interactions against 2.0M followers, an engagement rate of 0.021%. Measured over 48 original posts, its engagement rate beats 59% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 54K times each, and 0.774% of those impressions turn into an interaction. That is about 2.77% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 48 posts sampled, 88% carry an image or video, 6% are part of a thread and 21% link out. The account's strongest tracked post pulled 9.3K interactions, about 22x its own typical post.

Measured over 48 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #herdup.

Compared with accounts its own size

Milwaukee Bucks's engagement rate beats 59% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 49% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.021%, Milwaukee Bucks sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 12, 202622x their median

    Congrats on an incredible career, Russ. ๐Ÿ‘ https://t.co/gCpEUpEDsI

    8.8K4807794K viewsView on X
  • Aug 24, 202616x their median

    8/24. Kobe Day. https://t.co/lw6ydaSoM8

    6.4K45017969K viewsView on X
  • Aug 26, 202611x their median

    Something new is coming soon. https://t.co/bgzxw2K8EL

    4.3K22692116243K viewsView on X
  • Jul 10, 202610.0x their median

    Bringing Bucks games back to free television for a full season.

    3.5K364155177614K viewsView on X
  • Aug 13, 20268.6x their median

    Got my Bucks Job Interview Today. ๐Ÿคž๐Ÿพ

    3.4K899028242K viewsView on X
  • Jul 22, 20266.9x their median

    Number 0, Brayden Burries. https://t.co/hdWPniadsh

    2.7K139191265K viewsView on X
  • Aug 9, 20266.7x their median

    We are deeply saddened by the passing of Hall of Fame head coach Don Nelson. https://t.co/CAhGYhAUXo

    2.5K23126870K viewsView on X
  • Aug 30, 20264.3x their median

    Training camp about a month out. Vibes coming out of Wisconsin ๐ŸฆŒ https://t.co/22AtCE7Vv1

    1.5K1097887316K viewsView on X
  • Aug 6, 20264.0x their median

    Look who's back in Milwaukee. ๐Ÿ‘€ https://t.co/cjQTm8DzuX

    1.6K763611108K viewsView on X
  • Aug 6, 20263.8x their median

    โ€œThis is fire. It feels awesome.โ€ Tylerโ€™s first look inside our practice facility. https://t.co/aOLU56vONz

    1.4K575226729K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#herdup

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 419 interactions against 2.0M followers, an engagement rate of 0.021%. Measured over 48 original posts, its engagement rate beats 59% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 54K times each, and 0.774% of those impressions turn into an interaction. That is about 2.77% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 48 posts sampled, 88% carry an image or video, 6% are part of a thread and 21% link out. The account's strongest tracked post pulled 9.3K interactions, about 22x its own typical post.

What is Milwaukee Bucks's engagement rate on X?
Milwaukee Bucks (@Bucks) has an engagement rate of 0.021%, based on the median interactions across 48 original posts from the last 30 days against 1,952,478 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.021%, Milwaukee Bucks sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Bucks have real engagement?
Its engagement rate beats 59% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Bucks post?
Most posts go out around 20:00 UTC, and Wednesday is its busiest day, at roughly 2.23 posts per day across the measured window.

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