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Bruce Melodie engagement report

@BruceMelodie - 140K followers on X

Measured over 26 original posts from a 30-day window, last computed on September 28, 2026.

Engagement

Middle of its size range
Per follower
0.252%
of 140K followers
Per impression
2.78%
13K views on a typical post
Reach
9.06%
of its followers see a post
Typical post
350
interactions (median)
Saved
0.016%
2 bookmarks on a typical post
Posting rate
1.13/day
active 50% of days
Peak time
14:00 UTC
Friday

A typical post picks up 350 interactions against 140K followers, an engagement rate of 0.252%. Measured over 26 original posts, its engagement rate beats 71% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 2.78% of those impressions turn into an interaction. That is about 9.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 26 posts sampled, 65% carry an image or video and 15% link out. The account's strongest tracked post pulled 1.6K interactions, about 4.7x its own typical post. Recurring topics include #irya4, #genzcomedyshow, #hamwenatwe.

Measured over 26 original posts from a 30-day window, last computed on September 28, 2026. Recurring tags: #irya4, #genzcomedyshow, #hamwenatwe.

Compared with accounts its own size

Bruce Melodie's engagement rate beats 71% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 71% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.252%, Bruce Melodie sits above the 50th percentile of the 205,582 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.679%.

p100.004%
p250.024%
p50 (median)0.143%
p750.679%
p902.56%
p9982.4%
Engagement rate as a share of followers, across the 205,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.679%
90th percentile2.56%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video65% of posts+111%+108% to +115%34K
Outbound link15% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 65% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 15% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 139 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 7, 20264.7x their median

    All the best, boys ๐Ÿค๐Ÿ’™ Letโ€™s make sure the CECAFA Kagame Cup 2026 stays home!๐Ÿ†๐Ÿ‡ท๐Ÿ‡ผ Go for it , weโ€™re behind you all the way๐Ÿ’ช https://t.co/Yfkg8sKAWK

    1.5K111351331K viewsView on X
  • Aug 7, 20264.1x their median

    CHAMPIONS๐Ÿ† Congratulations, Rayon Sports๐Ÿค๐Ÿ’™ The CECAFA Kagame Cup 2026 trophy stays home! What a campaign, what a moment Well deserved, Gikundiro ๐Ÿ†๐Ÿ‘ #CECAFAKagameCup2026 https://t.co/q7DdjS9JWg

    1.3K11730532K viewsView on X
  • Sep 26, 20262.3x their median

    Nujya gukina n'itegeko ubanze ushake umu-Lawyer! Wowe iryo utubahirije ni irihe? #Irya4 is everywhere https://t.co/CZM8BNbKMR

    7313827437K viewsView on X
  • Aug 31, 20262.1x their median

    Hari umuntu unyandikiye ngo mpaguruke nkoreshe Itegeko rya Kane nkemure iki kibazo. #Irya4

    6502047541K viewsView on X
  • Aug 26, 20262.0x their median

    This can come home too๐Ÿ†๐Ÿ‡ท๐Ÿ‡ผ Thank you, #Ibitangaza, wherever you are. https://t.co/mbLfRYlCut

    6013942826K viewsView on X
  • Aug 30, 20261.9x their median

    This is Rwanda, my home, where my heart will always be. Thank you for showing up and making this night truly ours. Always grateful. Love you all! https://t.co/CK2t5xkBCS

    5893721413K viewsView on X
  • Jul 4, 20261.8x their median

    We told them beforeโ€ฆ And you all witnessed it. Thank you, Rubavu. Thank you, Rwanda. Happy 32nd Liberation Day to you all! ๐Ÿ‡ท๐Ÿ‡ผ #Ibitangaza #SummerCountryTour2026

    5803026118K viewsView on X
  • Sep 24, 20261.8x their median

    The wait is almost over๐Ÿ”ฅ This Friday at 11:00 AM.๐Ÿš€ #Irya4 https://t.co/U6Jpmk0YnO

    5703625214K viewsView on X
  • Sep 22, 20261.8x their median

    10 rules, as written by me. But trust meโ€ฆ Rule No. 4 is SO special! Let the World know that the song is coming very SOON... #Irya4 https://t.co/4khp86UEhK

    52246341114K viewsView on X
  • Sep 19, 20261.8x their median

    Itegeko rya 10: Ntabwo uri uwa Danger niba uri aho utagomba kuba uri. #Irya4

    5432736723K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#irya4#genzcomedyshow#hamwenatwe#ibitangaza#foryouthandjobs

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 350 interactions against 140K followers, an engagement rate of 0.252%. Measured over 26 original posts, its engagement rate beats 71% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 2.78% of those impressions turn into an interaction. That is about 9.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 26 posts sampled, 65% carry an image or video and 15% link out. The account's strongest tracked post pulled 1.6K interactions, about 4.7x its own typical post. Recurring topics include #irya4, #genzcomedyshow, #hamwenatwe.

What is Bruce Melodie's engagement rate on X?
Bruce Melodie (@BruceMelodie) has an engagement rate of 0.252%, based on the median interactions across 26 original posts from the last 30 days against 140,068 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.252%, Bruce Melodie sits above the 50th percentile of the 205,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BruceMelodie have real engagement?
Its engagement rate beats 71% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BruceMelodie post?
Most posts go out around 14:00 UTC, and Friday is its busiest day, at roughly 1.13 posts per day across the measured window.

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