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Brooklyn Nets engagement report

@BrooklynNets - 2.3M followers on X

Measured over 202 original posts from a 30-day window, last computed on October 29, 2026.

Engagement

Per follower
0.015%
of 2.3M followers
Per impression
1.47%
23K views on a typical post
Reach
1.02%
of its followers see a post
Typical post
344
interactions (median)
Saved
0.026%
6 bookmarks on a typical post
Posting rate
7.4/day
active 97% of days
Peak time
23:00 UTC
Wednesday

A typical post picks up 344 interactions against 2.3M followers, an engagement rate of 0.015%. Posts are seen about 23K times each, and 1.47% of those impressions turn into an interaction. That is about 1.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 23:00 UTC, and Wednesday is the busiest day of the week. Of the 202 posts sampled, 93% carry an image or video and 7% link out. The account's strongest tracked post pulled 12K interactions, about 33x its own typical post. Recurring topics include #netsworld, #netsonyes.

Measured over 202 original posts from a 30-day window, last computed on October 29, 2026. Recurring tags: #netsworld, #netsonyes.

Where this sits in the catalog

At 0.015%, Brooklyn Nets sits above the 10th percentile of the 212,925 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.698%
p902.61%
p9983.0%
Engagement rate as a share of followers, across the 212,925 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,436 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.698%
90th percentile2.61%
99th percentile83.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 23:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 23:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 23:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video93% of posts+111%+108% to +115%34K
Outbound link7% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 7% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 68 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 12, 202633x their median

    Jordi Fernández, head coach of the @BrooklynNets , visited us today at the training session🏀. https://t.co/VEvOsbBVy8

    11K351429699K viewsView on X
  • Aug 12, 202623x their median

    Always welcome! Thanks for stopping by, Jordi. 🤝 @BrooklynNets https://t.co/khIZceCv9D

    7.5K3044120732K viewsView on X
  • Oct 10, 202622x their median

    college rivalries never die 😂 https://t.co/UW3wXqkHX5

    7.2K13346921.8M viewsView on X
  • Oct 12, 202621x their median

    A Classic, Reborn in Brooklyn. Introducing our 2026-27 Classic Edition Uniform. https://t.co/JzkMPWVTGS

    6.1K699169356628K viewsView on X
  • Sep 30, 202613x their median

    NEXT STOP ➡️ SEMIFINALS 🔥 WE ALL WE GOT, WE ALL WE NEED 🗣️ https://t.co/jxeAkaRf7t

    3.4K77849100132K viewsView on X
  • Jun 29, 20269.3x their median

    CELEBRATING 60 SEASONS OF NETS HOOPS! Every era, every moment, shaping who we are today — and where we’re going next. Nets 60th presented by @Ticketmaster https://t.co/8DHhLtzCqg

    2.2K588111129487K viewsView on X
  • Jul 31, 20268.2x their median

    Welcome to Brooklyn, Moe! https://t.co/U3SoxvddNV

    2.5K1795061266K viewsView on X
  • Oct 12, 20266.9x their median

    Past meets present. Our Classic Edition Uniform can be yours on October 19 https://t.co/yWlyHmx9io

    2.0K2464286157K viewsView on X
  • Oct 12, 20266.2x their median

    The 2026-27 Classic Edition Court, celebrating every era and player that's shaped our story. https://t.co/XWyxJVd9if

    1.8K2296477126K viewsView on X
  • Oct 21, 20265.8x their median

    Brooklyn Nets

    1.7K254652666K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#netsworld#netsonyes

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 344 interactions against 2.3M followers, an engagement rate of 0.015%. Posts are seen about 23K times each, and 1.47% of those impressions turn into an interaction. That is about 1.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 7.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 23:00 UTC, and Wednesday is the busiest day of the week. Of the 202 posts sampled, 93% carry an image or video and 7% link out. The account's strongest tracked post pulled 12K interactions, about 33x its own typical post. Recurring topics include #netsworld, #netsonyes.

What is Brooklyn Nets's engagement rate on X?
Brooklyn Nets (@BrooklynNets) has an engagement rate of 0.015%, based on the median interactions across 202 original posts from the last 30 days against 2,303,521 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.015%, Brooklyn Nets sits above the 10th percentile of the 212,925 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BrooklynNets have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @BrooklynNets post?
Most posts go out around 23:00 UTC, and Wednesday is its busiest day, at roughly 7.4 posts per day across the measured window.

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