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Brooke Shields engagement report

@BrookeShields - 92K followers on X

Measured over 9 original posts from a 30-day window, last computed on September 22, 2026.

Engagement

Top 10% for its size
Per follower
2.14%
of 92K followers
Per impression
10.3%
19K views on a typical post
Reach
20.7%
of its followers see a post
Typical post
2.0K
interactions (median)
Saved
0.152%
29 bookmarks on a typical post
Posting rate
0.37/day
active 30% of days
Peak time
20:00 UTC
Thursday

A typical post picks up 2.0K interactions against 92K followers, an engagement rate of 2.14%. Measured over 9 original posts, its engagement rate beats 95% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 19K times each, and 10.3% of those impressions turn into an interaction. That is about 20.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 20:00 UTC, and Thursday is the busiest day of the week. Of the 9 posts sampled, 100% carry an image or video, 11% are part of a thread and 11% link out. The account's strongest tracked post pulled 39K interactions, about 18x its own typical post. Recurring topics include #nationalschoolpictureday, #richardavedon, #suddenlysusan.

Measured over 9 original posts from a 30-day window, last computed on September 22, 2026. Recurring tags: #nationalschoolpictureday, #richardavedon, #suddenlysusan.

Compared with accounts its own size

Brooke Shields's engagement rate beats 95% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 97% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 2.14%, Brooke Shields sits above the 75th percentile of the 205,152 accounts in this comparison. That places it in the top 25% band, which runs 0.678% to 2.55%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link11% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 11% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 216 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jan 30, 202618x their median

    What an honor it was to be spoofed by Catherine O’Hara. What an unfathomable loss. We love you, Catherine. Comedy won’t be the same without her. Sending love to Catherine’s family, friends, castmates, and fans today. Truly beloved. https://t.co/ucUYTj8zmm

    36K2.6K30388746K viewsView on X
  • Aug 10, 20264.5x their median

    World, meet Shippy 🐶🥹 She is perfect and we are obsessed with her!! https://t.co/TIO01upeUJ

    8.3K24932529107K viewsView on X
  • Mar 24, 20263.0x their median

    20 years of #HannahMontana, say what?!? ✨💜 These really were some sweet memories playing Miley's mom on the show... Who's reliving the magic & watching the @DisneyPlus special? https://t.co/Z5LIQFkjCh

    5.3K5103925143K viewsView on X
  • Sep 14, 20262.6x their median

    Bob Mackie's absolute genius and talent will be remembered for generations. I'm so grateful to have worn his dresses on many occasions, especially in Brenda Starr where he designed my costumes. Thank you for all the beauty you brought into the world 🤍 https://t.co/mD7bw3urHq

    4.8K29319340K viewsView on X
  • Aug 25, 20262.2x their median

    Dolly, there will never be anyone else like you. I am gutted to hear the news. The world will forever be indebted to the good you’ve done and the legacy you’ve left. The equilibrium of the earth feels off. Thank you for everything. https://t.co/ZLkJj7r8th

    3.9K35539419K viewsView on X
  • May 27, 20262.0x their median

    Today marks 25 years married! A quarter of a century… does this make us an old married couple?? I love you, Henchy!! https://t.co/axa1wYv75u

    3.7K701725131K viewsView on X
  • Jun 1, 20261.6x their median

    40 years went by about as fast as that cake… and tonight’s crème brûlée! 😋🎂 Thank you for all the birthday love today!! I have a feeling 61 will be so sweet 💚 https://t.co/OXDoAAHdmX

    2.8K120242947K viewsView on X
  • Sep 9, 2026

    Not only did it change fashion, this photo also changed my life forever. Honored to be included in such a beautifully thought out article, @nytimes @tmagazine 🗞️ @CalvinKlein #RichardAvedon read the article: https://t.co/vgLeXFslNi https://t.co/Wtdu4xvADq

    2.4K11273958K viewsView on X
  • Sep 3, 2026

    Role model, mentor, inspiration, fighter, friend. It was a huge blessing in my life to know you, to ruminate with you, to make you laugh, and to call you a friend. To honor you, may we all continue to fight for change. https://t.co/QcWmEzuezj

    2.1K152177920K viewsView on X
  • Jul 10, 2026

    This summer marks 46 years since #BlueLagoon 🏝️🤯 Oh how the times have changed!! Who remembers when it was first released all those years ago? https://t.co/5xSVXGk7Ot

    2.2K9918521125K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nationalschoolpictureday#richardavedon#suddenlysusan#yourekillingme

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.0K interactions against 92K followers, an engagement rate of 2.14%. Measured over 9 original posts, its engagement rate beats 95% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 19K times each, and 10.3% of those impressions turn into an interaction. That is about 20.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 20:00 UTC, and Thursday is the busiest day of the week. Of the 9 posts sampled, 100% carry an image or video, 11% are part of a thread and 11% link out. The account's strongest tracked post pulled 39K interactions, about 18x its own typical post. Recurring topics include #nationalschoolpictureday, #richardavedon, #suddenlysusan.

What is Brooke Shields's engagement rate on X?
Brooke Shields (@BrookeShields) has an engagement rate of 2.14%, based on the median interactions across 9 original posts from the last 30 days against 91,656 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 2.14%, Brooke Shields sits above the 75th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BrookeShields have real engagement?
Its engagement rate beats 95% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BrookeShields post?
Most posts go out around 20:00 UTC, and Thursday is its busiest day, at roughly 0.37 posts per day across the measured window.

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