Back to @BritishBakeOff's profile

British Bake Off engagement report

@BritishBakeOff - 679K followers on X

Measured over 1 original post from a 30-day window, last computed on August 25, 2026.

Engagement

Per follower
0.438%
of 679K followers
Per impression
2.84%
105K views on a typical post
Reach
15.4%
of its followers see a post
Typical post
3.0K
interactions (median)
Saved
0.032%
33 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
08:00 UTC
Monday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 3.0K interactions against 679K followers, an engagement rate of 0.438%. Posts are seen about 105K times each, and 2.84% of those impressions turn into an interaction. That is about 15.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 23K interactions, about 7.9x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 25, 2026.

Where this sits in the catalog

At 0.438%, British Bake Off sits above the 75th percentile of the 36,654 accounts in this comparison. That places it in the top 25% band, which runs 0.433% to 2.10%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jan 21, 20267.9x their median

    Our wonderful Prue has decided to step away from judging Bake Off. From joyful judging to colourful fits to accidental innuendoes, you are simply the best and will be so missed. Please join us in wishing Prue the very best and thanking her for nine brilliant years in the Tent ❤️ https://t.co/NI1JpxXwYc

    22K6295966611.7M viewsView on X
  • Nov 8, 20225.4x their median

    Sending all the love there is #gbbo https://t.co/9klCzuLt5l

    15K585397201View on X
  • Jan 26, 20264.1x their median

    We're delighted to announce Nigella Lawson is joining Bake Off as our new judge! “The Great British Bake Off is more than a TV programme, it’s a National Treasure. I wish the marvellous Prue all the best & am giddily grateful for the opportunity!" – Nigella #GBBO https://t.co/7WKre3W94F

    11K492408423639K viewsView on X
  • Aug 17, 2026

    Life is about to get sweeter. Bake Off is coming soon... https://t.co/iJ6dvoosez

    2.7K1404150105K viewsView on X
  • Feb 12, 2026

    And so it begins ❤️ https://t.co/pfgESCRVc7

    2.5K715123107K viewsView on X
  • Dec 2, 2025

    Merry Chris-Mark! The Great Peep Show Christmas Bake Off. Christmas Day. 8pm. Channel 4. With Paul, @PrueLeith, @NoelFielding11, @AlisonHammond, Olivia Colman, @IsySuttie, @RealMattKing, @RealDMitchell and Sophie Winkleman. #GBBO #PeepShow https://t.co/lBLom9wjYT

    1.3K644328125K viewsView on X
  • Dec 25, 2025

    Is that normal chouxing you’re doing? The Great Peep Show Bake Off. Tonight. 8pm. Channel 4. #GBBO #PeepShow https://t.co/hD5bozJKpL

    960271910156K viewsView on X
  • Nov 21, 2025

    Baking is better with your bestie 🫰 The Great New Year's Bake Off with Andy & Nelly, Val & Selasi, Briony & Tasha and Giuseppe & Rahul. https://t.co/hVofx76Pfn

    67325172338K viewsView on X
  • Feb 6, 2026

    Cherish will be joining us in the Tent for The Great Stand Up To Cancer Bake Off! "Whilst I definitely haven’t left my ruler at home, judging these wonderful celebrities is about more than just precision, it’s about spreading joy and supporting a meaningful cause." – Cherish. https://t.co/I2jUZOkDOP

    5472816532K viewsView on X
  • Nov 20, 2025

    CAULIFLOWER IS TRADITIONAL. The Great Peep Show Christmas Bake Off will settle this once and for all. With Olivia Colman, David Mitchell, Isy Suttie, Matt King and Sophie Winkleman. #GBBO #PeepShow https://t.co/UzuNA30szt

    4242018031K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 3.0K interactions against 679K followers, an engagement rate of 0.438%. Posts are seen about 105K times each, and 2.84% of those impressions turn into an interaction. That is about 15.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 23K interactions, about 7.9x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is British Bake Off's engagement rate on X?
British Bake Off (@BritishBakeOff) has an engagement rate of 0.438%, based on the median interactions across 1 original posts from the last 30 days against 678,911 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.438%, British Bake Off sits above the 75th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BritishBakeOff have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @BritishBakeOff post?
Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 0.03 posts per day across the measured window.

Keep going