British Bake Off engagement report
@BritishBakeOff - 679K followers on X
Measured over 1 original post from a 30-day window, last computed on August 25, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 3.0K interactions against 679K followers, an engagement rate of 0.438%. Posts are seen about 105K times each, and 2.84% of those impressions turn into an interaction. That is about 15.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 23K interactions, about 7.9x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 25, 2026.
Where this sits in the catalog
At 0.438%, British Bake Off sits above the 75th percentile of the 36,654 accounts in this comparison. That places it in the top 25% band, which runs 0.433% to 2.10%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Jan 21, 20267.9x their median
Our wonderful Prue has decided to step away from judging Bake Off. From joyful judging to colourful fits to accidental innuendoes, you are simply the best and will be so missed. Please join us in wishing Prue the very best and thanking her for nine brilliant years in the Tent ❤️ https://t.co/NI1JpxXwYc
- Nov 8, 20225.4x their median
Sending all the love there is #gbbo https://t.co/9klCzuLt5l
- Jan 26, 20264.1x their median
We're delighted to announce Nigella Lawson is joining Bake Off as our new judge! “The Great British Bake Off is more than a TV programme, it’s a National Treasure. I wish the marvellous Prue all the best & am giddily grateful for the opportunity!" – Nigella #GBBO https://t.co/7WKre3W94F
- Aug 17, 2026
Life is about to get sweeter. Bake Off is coming soon... https://t.co/iJ6dvoosez
- Feb 12, 2026
And so it begins ❤️ https://t.co/pfgESCRVc7
- Dec 2, 2025
Merry Chris-Mark! The Great Peep Show Christmas Bake Off. Christmas Day. 8pm. Channel 4. With Paul, @PrueLeith, @NoelFielding11, @AlisonHammond, Olivia Colman, @IsySuttie, @RealMattKing, @RealDMitchell and Sophie Winkleman. #GBBO #PeepShow https://t.co/lBLom9wjYT
- Dec 25, 2025
Is that normal chouxing you’re doing? The Great Peep Show Bake Off. Tonight. 8pm. Channel 4. #GBBO #PeepShow https://t.co/hD5bozJKpL
- Nov 21, 2025
Baking is better with your bestie 🫰 The Great New Year's Bake Off with Andy & Nelly, Val & Selasi, Briony & Tasha and Giuseppe & Rahul. https://t.co/hVofx76Pfn
- Feb 6, 2026
Cherish will be joining us in the Tent for The Great Stand Up To Cancer Bake Off! "Whilst I definitely haven’t left my ruler at home, judging these wonderful celebrities is about more than just precision, it’s about spreading joy and supporting a meaningful cause." – Cherish. https://t.co/I2jUZOkDOP
- Nov 20, 2025
CAULIFLOWER IS TRADITIONAL. The Great Peep Show Christmas Bake Off will settle this once and for all. With Olivia Colman, David Mitchell, Isy Suttie, Matt King and Sophie Winkleman. #GBBO #PeepShow https://t.co/UzuNA30szt
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 3.0K interactions against 679K followers, an engagement rate of 0.438%. Posts are seen about 105K times each, and 2.84% of those impressions turn into an interaction. That is about 15.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 23K interactions, about 7.9x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is British Bake Off's engagement rate on X?
- British Bake Off (@BritishBakeOff) has an engagement rate of 0.438%, based on the median interactions across 1 original posts from the last 30 days against 678,911 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.438%, British Bake Off sits above the 75th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BritishBakeOff have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @BritishBakeOff post?
- Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 0.03 posts per day across the measured window.