Brett Kollmann engagement report
@BrettKollmann - 178K followers on X
Measured over 47 original posts from a 30-day window, last computed on October 18, 2026.
Engagement
A typical post picks up 1.9K interactions against 178K followers, an engagement rate of 1.09%. Measured over 47 original posts, its engagement rate beats 93% of 19,932 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 65K times each, and 2.98% of those impressions turn into an interaction. That is about 36.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 47 posts sampled, 34% carry an image or video, 15% are part of a thread and 11% link out. The account's strongest tracked post pulled 24K interactions, about 13x its own typical post.
Measured over 47 original posts from a 30-day window, last computed on October 18, 2026. Recurring tag: #eagles.
Compared with accounts its own size
Brett Kollmann's engagement rate beats 93% of the tracked X accounts closest to it in follower count (19,932 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 75% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 1.09%, Brett Kollmann sits above the 75th percentile of the 201,225 accounts in this comparison. That places it in the top 25% band, which runs 0.671% to 2.53%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.141% |
| 75th percentile | 0.671% |
| 90th percentile | 2.53% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 34% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 11% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 34% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 11% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 182 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 13, 202613x their median
Puka Nacua came into this game at 86th in the NFL in receptions. He is now 7th.
- Oct 12, 202611x their median
Everything that has happened to the Titans since trading AJ Brown: *Titans have the worst record in the NFL at 19-54 since *Eventually led to firing of Mike Vrabel * Record since firing Mike Vrabel is 6-33 (have won 2 home games + 1 division game total in 3 seasons) *AJ Brown won a Super Bowl and Mike Vrabel made a Super Bowl *AJ Brown had more Super Bowl appearances with the Eagles than Treylon Burks had receiving touchdowns with the Titans *Have scored 17.2 Points per game since the trade, the worst in the NFL. *Let Derrick Henry walk without trying to re-sign him *Derrick Henry has 732 more rushing yards and 22 more rushing touchdowns than the entire Titans RB room combined since leaving *Traded Malik Willis to the Packers for a 7th rounder only for him to beat us 27 days later as the starting QB by 16 points *Traded the leader of our defense, Kevin Byard (to the Eagles, of course) for two 2024 draft picks + player…none of those players are still on the Titans two seasons later. *Lost Mike Keith - the voice of the Titans for 27 years and one of the best in the entire industry - to the University of Tennessee *Lost Lance Smith - their longtime on field game-day host and hype man *Have never replaced Lance Smith and the game day production is one of the worst in professional sports *Lowest attendance numbers since Nissan Stadium opened in 1999. *Dropped the Greek mythology bit from the Titans branding so no one knows what the Titans even mean anymore Every decision made is the wrong one and if you do that long enough and you get Hell on Earth.
- Oct 16, 20269.1x their median
BREAKING: Elon Musk has unveiled the Tesla Roadster by launching it off a ramp, where it flipped in midair before landing safely on the ground. https://t.co/jKbjjUJqcX
- Oct 8, 20247.4x their median
For almost 14 years I’ve watched football with this little guy. He and his brother have been with me from the beginning. They were there in college, they were there when the once-girlfriend who gave them to me when we were 19 ended up becoming my wife, and they were there when I decided to take the leap and start doing YouTube for a living. Through 10 moves and nine apartments, houses, and air mattresses in my in-law’s spare office, they saw it all. We got the news today that Fatty has cancer, and that is the reason for his difficulty in breathing. The vets were able to drain the fluids from his chest one last time, and then we brought him home for one last night with us. This is the last game I’ll ever get to watch with my boy. We say good bye forever tomorrow. Tonight, we ordered his favorite meal - El Pollo Loco - to give him the dinner he deserved after all these years of love. And then Nikki and I were able to take a family photo with both of the boys to remember this night. I am devastated, but grateful. My heart is full, and yet broken. “How lucky I am to have something that makes saying goodbye so hard”
- Oct 17, 20266.5x their median
Breaking: After consultations with numerous doctors and experts that went into Saturday, the #Eagles are placing quarterback Jalen Hurts on injured reserve, sources tell @AdamSchefter and me. Hurts is now out for the foreseeable future. More information coming… https://t.co/EHDeVw0Nye
- Oct 17, 20265.8x their median
When I am CFB Commissioner I will grant players total immunity to do whatever they want here https://t.co/S7OlxGxFfy
- Sep 13, 20265.2x their median
In Caleb's rookie year, the Bears did not score their 59th point until week four.
- Oct 13, 20264.3x their median
Craziest stat of the week is now that Kyler is 3-0 as a starter in Minnesota, he has the same number of winning starts as the Cardinals do with every other non-Kyler QB since his ACL tear. His ACL tear was four years ago.
- Oct 14, 20264.3x their median
NEW: UCLA head coach Bob Chesney on his goals for the 2026 season and whether they've changed: "Goals are for people that want to win once. Process and standards are for people that want to win longterm." (via @3xOptionShow) https://t.co/PdhJozfOaN
- Oct 17, 20263.8x their median
Maybe the real Jeremiah Smith comp was right under our nose the whole time https://t.co/IOAf5h3adO
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.9K interactions against 178K followers, an engagement rate of 1.09%. Measured over 47 original posts, its engagement rate beats 93% of 19,932 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 65K times each, and 2.98% of those impressions turn into an interaction. That is about 36.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 47 posts sampled, 34% carry an image or video, 15% are part of a thread and 11% link out. The account's strongest tracked post pulled 24K interactions, about 13x its own typical post.
- What is Brett Kollmann's engagement rate on X?
- Brett Kollmann (@BrettKollmann) has an engagement rate of 1.09%, based on the median interactions across 47 original posts from the last 30 days against 178,049 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 1.09%, Brett Kollmann sits above the 75th percentile of the 201,225 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BrettKollmann have real engagement?
- Its engagement rate beats 93% of the tracked X accounts closest to it in follower count (19,932 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @BrettKollmann post?
- Most posts go out around 03:00 UTC, and Friday is its busiest day, at roughly 2.63 posts per day across the measured window.