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Brentford FC engagement report

@BrentfordFC - 451K followers on X

Measured over 47 original posts from a 30-day window, last computed on August 29, 2026.

Engagement

Middle of its size range
Per follower
0.082%
of 451K followers
Per impression
1.52%
24K views on a typical post
Reach
5.39%
of its followers see a post
Typical post
369
interactions (median)
Saved
0.012%
3 bookmarks on a typical post
Posting rate
1.97/day
active 20% of days
Peak time
11:00 UTC
Friday

A typical post picks up 369 interactions against 451K followers, an engagement rate of 0.082%. Measured over 47 original posts, its engagement rate beats 64% of 3,917 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 1.52% of those impressions turn into an interaction. That is about 5.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 11:00 UTC, and Friday is the busiest day of the week. Of the 47 posts sampled, 91% carry an image or video and 9% are part of a thread. The account's strongest tracked post pulled 14K interactions, about 38x its own typical post. Recurring topics include #birbre, #brentfordfc, #fpl.

Measured over 47 original posts from a 30-day window, last computed on August 29, 2026. Recurring tags: #birbre, #brentfordfc, #fpl.

Compared with accounts its own size

Brentford FC's engagement rate beats 64% of the tracked X accounts closest to it in follower count (3,917 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.082%, Brentford FC sits above the 50th percentile of the 37,856 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%54K
02:00 UTC-3%52K
03:00 UTC-4%56K
04:00 UTC-6%45K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%82K
12:00 UTC-2%90K
13:00 UTC-2%99K
14:00 UTC-3%102K
15:00 UTC-2%105K
16:00 UTC-4%103K
17:00 UTC-3%95K
18:00 UTC-1%89K
19:00 UTC-2%84K
20:00 UTC-1%78K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%54K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%239K
Monday0%303K
Tuesday-3%305K
Wednesday-1%259K
Thursday-2%251K
Friday-3%260K
Saturday+3%234K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 28, 202638x their median

    We are delighted to welcome Malick Diouf to Brentford on an initial five-year contract, with the club option of a further year πŸ™Œ https://t.co/MjeYC37EBS

    12K1.4K1341751.2M viewsView on X
  • Aug 28, 202631x their median

    A message from mum πŸ₯Ή https://t.co/2ZPEOLhSAw

    9.9K1.2K4769426K viewsView on X
  • Aug 28, 202618x their median

    Malick is our man βœοΈπŸ‡ΈπŸ‡³ https://t.co/cUU3wbO01u

    6.0K5434682439K viewsView on X
  • Aug 28, 202617x their median

    El Hadji Malick Diouf πŸ‡ΈπŸ‡³πŸ https://t.co/Y1k5uV0a5S

    5.9K439213879K viewsView on X
  • Aug 26, 202613x their median

    A modern-day great and a wonderful man on and off the pitch 🐝 You will always be welcome at Brentford, Ethan https://t.co/5aXHuOS2cg

    4.6K2012217162K viewsView on X
  • Aug 29, 202613x their median

    Malick and Callum reunited πŸ«‚ https://t.co/7n2cnkQ4Af

    4.6K1328993K viewsView on X
  • Aug 28, 202610x their median

    Deadly delivery for Β£4.5m Malick Diouf is #FPL ready πŸ‘Š https://t.co/9TQaQEwqZa

    3.5K1034044349K viewsView on X
  • Aug 25, 20266.9x their median

    Safely into the hat 🎩 https://t.co/2US9WZsbhE

    2.3K1283458191K viewsView on X
  • Aug 25, 20265.3x their median

    πŸ…°οΈ 3 Assists πŸ”“ Most chances created (4) πŸ‘£ Most touches in oppostion box (7) πŸƒβ€β™‚οΈ Most dribbles (3) Jaidon Anthony masterclass 🐐 https://t.co/vPrGf0zdY5

    1.9K9316991K viewsView on X
  • Aug 26, 20263.9x their median

    Farewell to a Brentford legend ❀️ After seven seasons in TW8, Ethan Pinnock has departed to join Coventry City on a permanent deal

    1.3K1072952442K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#birbre#brentfordfc#fpl#leebre

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 369 interactions against 451K followers, an engagement rate of 0.082%. Measured over 47 original posts, its engagement rate beats 64% of 3,917 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 1.52% of those impressions turn into an interaction. That is about 5.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 11:00 UTC, and Friday is the busiest day of the week. Of the 47 posts sampled, 91% carry an image or video and 9% are part of a thread. The account's strongest tracked post pulled 14K interactions, about 38x its own typical post. Recurring topics include #birbre, #brentfordfc, #fpl.

What is Brentford FC's engagement rate on X?
Brentford FC (@BrentfordFC) has an engagement rate of 0.082%, based on the median interactions across 47 original posts from the last 30 days against 451,177 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.082%, Brentford FC sits above the 50th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BrentfordFC have real engagement?
Its engagement rate beats 64% of the tracked X accounts closest to it in follower count (3,917 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BrentfordFC post?
Most posts go out around 11:00 UTC, and Friday is its busiest day, at roughly 1.97 posts per day across the measured window.

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