Boris Johnson engagement report
@BorisJohnson - 4.5M followers on X
Measured over 10 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 2.8K interactions against 4.5M followers, an engagement rate of 0.062%. Measured over 10 original posts, its engagement rate beats 78% of 3,739 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 252K times each, and 1.11% of those impressions turn into an interaction. That is about 5.58% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 10 posts sampled, 20% carry an image or video and 60% link out. The account's strongest tracked post pulled 65K interactions, about 23x its own typical post.
Measured over 10 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #etwlf.
Compared with accounts its own size
Boris Johnson's engagement rate beats 78% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 59% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.062%, Boris Johnson sits above the 25th percentile of the 36,261 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- Jul 11, 202623x their median
Norway may row. But England roars 🦁🦁🦁 Good luck tonight team, from our Armed Forces around the world! 🏴 @England https://t.co/CNKqy2B8ot
- Jun 5, 202611x their median
Putin's defeat will be a wonderful moment. We just need the guts to help Ukraine win faster. https://t.co/a612L7fIkA
- Jun 2, 20269.0x their median
More than 500 personnel of the State Emergency Service have been involved in dealing with the aftermath of Russia’s overnight attack on our cities and communities. The main strike was on Kyiv, where dozens of residential buildings and other purely civilian infrastructure were damaged again. Tragically, four people have been reported killed. My condolences to all their families and loved ones. At this moment, 38 people are in hospitals in the capital, and all of them are receiving the necessary care. In Dnipro, a search and rescue operation is ongoing at the site of a four-story apartment building. Part of the building was essentially demolished. Nine people were killed in this attack, including a child. Thirty-five people were injured in the city. The fate of six more people remains unknown. The search for them will continue for as long as necessary. The Russians also struck energy facilities in the Kharkiv region and critical infrastructure in Kharkiv. Kyiv, Mykolaiv, Zaporizhzhia, Poltava, Sumy, Chernihiv, and Khmelnytskyi regions also came under attack. In total, overnight Russia launched 656 attack drones and 73 missiles of various types at our people – ballistic, cruise, and anti-ship missiles. A large-scale attack and an absolutely clear statement from Russia: if Ukraine is not protected from ballistic and other missile strikes, these attacks will continue. Europe needs its own anti-ballistic defense so that this war can finally be brought to an end. And assistance from the United States in supplying missiles for Patriot systems is absolutely necessary. We are counting on the support of our partners and on effective responses to today’s attack. And I thank all Ukrainian men and women for not ignoring air raid alerts. Glory to Ukraine!
- Jul 2, 20267.8x their median
So Putin responds to Ukraine’s successful attacks on Russian oil depots - by targeting innocent civilians in Kyiv and murdering women and children. The Russian President is going to lose his revolting war, which he never should have started. But the truth is that Western governments are doing nothing like enough to bring him to the negotiating table. Why won’t we systematically take out the shadow fleet? Why won’t we give the Ukrainians the hundreds of billions of frozen assets? And why the hell is the UK - of all countries - now buying Russian aviation fuel, even if it has been refined in third countries, under a loophole recently opened by Keir Starmer? This means British cash is helping to fund Putin’s war machine. It’s a total disgrace and if Starmer wants a legacy he should end the practice now.
- May 29, 20266.2x their median
What’s happening to our country when Dame Helen Mirren can be abused in the street? https://t.co/OjdM0Oe8b8
- Jun 21, 20265.2x their median
Ten years ago the people of this country voted to leave the EU in the biggest expression of popular will in our history. We need to stop fearing the freedom and make use of it and move on together. 🇬🇧 https://t.co/QoQSma6o9o
- May 1, 20263.7x their median
Falling birth rates aren’t a disaster, they’re the best bit of global news in a long time https://t.co/mEBocMP0hi
- Jun 19, 20263.7x their median
I was proud of UK-Colombia cooperation when I was Foreign Sec and PM - especially on security and the environment - and so am very excited to hear of the progress being made by my fellow Conservative TIGER ABELARDO in the campaign for Sunday’s election. It’s time to put a TIGER in the tank!
- Aug 24, 20263.6x their median
Congratulations to the people of Ukraine on their Independence Day. They will never be beaten - and the sooner Putin recognises that truth the better for the world. Peace, freedom, independence and GLORY for Ukraine. 🇺🇦
- May 20, 20262.9x their median
The Kremlin will I am afraid be laughing today at the incompetence and stupidity of the Starmer government. This is a betrayal of Ukraine - and will do nothing to help British consumers https://t.co/X0ZhKCnRAk
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2.8K interactions against 4.5M followers, an engagement rate of 0.062%. Measured over 10 original posts, its engagement rate beats 78% of 3,739 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 252K times each, and 1.11% of those impressions turn into an interaction. That is about 5.58% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 10 posts sampled, 20% carry an image or video and 60% link out. The account's strongest tracked post pulled 65K interactions, about 23x its own typical post.
- What is Boris Johnson's engagement rate on X?
- Boris Johnson (@BorisJohnson) has an engagement rate of 0.062%, based on the median interactions across 10 original posts from the last 30 days against 4,508,775 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.062%, Boris Johnson sits above the 25th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BorisJohnson have real engagement?
- Its engagement rate beats 78% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @BorisJohnson post?
- Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 0.37 posts per day across the measured window.