Boris Johnson engagement report
@BorisJohnson - 4.5M followers on X
Measured over 4 original posts from a 30-day window, last computed on October 26, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 7.5K interactions against 4.5M followers, an engagement rate of 0.166%. Posts are seen about 1.1M times each, and 0.709% of those impressions turn into an interaction. That is about 23.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 25% carry an image or video and 75% link out. The account's strongest tracked post pulled 106K interactions, about 14x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on October 26, 2026.
Where this sits in the catalog
At 0.166%, Boris Johnson sits above the 50th percentile of the 204,583 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.677%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 25% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 75% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 25% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 75% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 259 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 18, 202614x their median
Cricket legend Imran Khan is rotting to death in a tiny jail cell in Pakistan. It's time Britain used its influence to help free him https://t.co/Yf5eCx2fAi
- Jul 11, 202613x their median
Norway may row. But England roars 🦁🦁🦁 Good luck tonight team, from our Armed Forces around the world! 🏴 @England https://t.co/CNKqy2B8ot
- Sep 13, 20267.4x their median
I don’t know what warped logic drove Putin to blow up a stationary Ukrainian locomotive on the Polish border this morning. What we can say for sure is that this is the kind of random and senseless attack Ukrainians are enduring every day - even on civilian railways. So far Putin has been responsible for the deaths of 1700 staff of Ukrzaliznytsia - Ukrainian Railways. They and their daily passengers are absolutely heroic. When are we going to give them the air defences they need? Why won’t we unfreeze Putin’s cash and give it to Ukraine? There is more than €140 billion in a Belgian bank account - and about £10 billion in London. Britain could show a lead. The Ukrainians are going to win - that much was clear from the last three days in their wonderful country. But we will get this dreadful war over much faster if we all get serious and give them what they need and deserve.
- Apr 4, 20267.7x their median
We can’t pretend the Iran war is not our war too https://t.co/FXZrXml99C
- Jun 5, 20264.2x their median
Putin's defeat will be a wonderful moment. We just need the guts to help Ukraine win faster. https://t.co/a612L7fIkA
- Jun 2, 20265.3x their median
More than 500 personnel of the State Emergency Service have been involved in dealing with the aftermath of Russia’s overnight attack on our cities and communities. The main strike was on Kyiv, where dozens of residential buildings and other purely civilian infrastructure were damaged again. Tragically, four people have been reported killed. My condolences to all their families and loved ones. At this moment, 38 people are in hospitals in the capital, and all of them are receiving the necessary care. In Dnipro, a search and rescue operation is ongoing at the site of a four-story apartment building. Part of the building was essentially demolished. Nine people were killed in this attack, including a child. Thirty-five people were injured in the city. The fate of six more people remains unknown. The search for them will continue for as long as necessary. The Russians also struck energy facilities in the Kharkiv region and critical infrastructure in Kharkiv. Kyiv, Mykolaiv, Zaporizhzhia, Poltava, Sumy, Chernihiv, and Khmelnytskyi regions also came under attack. In total, overnight Russia launched 656 attack drones and 73 missiles of various types at our people – ballistic, cruise, and anti-ship missiles. A large-scale attack and an absolutely clear statement from Russia: if Ukraine is not protected from ballistic and other missile strikes, these attacks will continue. Europe needs its own anti-ballistic defense so that this war can finally be brought to an end. And assistance from the United States in supplying missiles for Patriot systems is absolutely necessary. We are counting on the support of our partners and on effective responses to today’s attack. And I thank all Ukrainian men and women for not ignoring air raid alerts. Glory to Ukraine!
- Oct 12, 20263.0x their median
This is just not true. As soon as I became foreign secretary I asked the security services the same question and they replied that there was no evidence of any successful interference in the 2016 referendum, by Russia or any other power. Either the security services have changed their view - which would be very odd - or Burnham is lying about what he has been told. After all Starmer was in power for two years and had access to exactly the same information. https://t.co/rUn9YSZ4wy
- Apr 29, 20262.6x their median
The Golders Green attack is sickening. The Jewish community is being attacked now in a way this country has not seen for decades - perhaps centuries. What is the useless Sadiq Khan doing? What is the government doing? Their apathy is disgraceful.
- Jul 2, 20262.9x their median
So Putin responds to Ukraine’s successful attacks on Russian oil depots - by targeting innocent civilians in Kyiv and murdering women and children. The Russian President is going to lose his revolting war, which he never should have started. But the truth is that Western governments are doing nothing like enough to bring him to the negotiating table. Why won’t we systematically take out the shadow fleet? Why won’t we give the Ukrainians the hundreds of billions of frozen assets? And why the hell is the UK - of all countries - now buying Russian aviation fuel, even if it has been refined in third countries, under a loophole recently opened by Keir Starmer? This means British cash is helping to fund Putin’s war machine. It’s a total disgrace and if Starmer wants a legacy he should end the practice now.
- May 29, 20263.4x their median
What’s happening to our country when Dame Helen Mirren can be abused in the street? https://t.co/OjdM0Oe8b8
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 7.5K interactions against 4.5M followers, an engagement rate of 0.166%. Posts are seen about 1.1M times each, and 0.709% of those impressions turn into an interaction. That is about 23.5% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 25% carry an image or video and 75% link out. The account's strongest tracked post pulled 106K interactions, about 14x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Boris Johnson's engagement rate on X?
- Boris Johnson (@BorisJohnson) has an engagement rate of 0.166%, based on the median interactions across 4 original posts from the last 30 days against 4,505,502 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.166%, Boris Johnson sits above the 50th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BorisJohnson have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @BorisJohnson post?
- Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 0.23 posts per day across the measured window.