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Bonang Matheba 👑 engagement report

@Bonang - 5.6M followers on X

Measured over 23 original posts from a 30-day window, last computed on August 22, 2026.

Engagement

Middle of its size range
Per follower
0.007%
of 5.6M followers
Per impression
0.583%
69K views on a typical post
Reach
1.25%
of its followers see a post
Typical post
404
interactions (median)
Saved
0.009%
6 bookmarks on a typical post
Posting rate
1.77/day
active 33% of days
Peak time
08:00 UTC
Friday

A typical post picks up 404 interactions against 5.6M followers, an engagement rate of 0.007%. Measured over 23 original posts, its engagement rate beats 50% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 69K times each, and 0.583% of those impressions turn into an interaction. That is about 1.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 08:00 UTC, and Friday is the busiest day of the week. Of the 23 posts sampled, 57% carry an image or video and 9% are part of a thread. The account's strongest tracked post pulled 189K interactions, about 468x its own typical post. Recurring topics include #sama32, #bonangamatheba, #basadiinmusicawards.

Measured over 23 original posts from a 30-day window, last computed on August 22, 2026. Recurring tags: #sama32, #bonangamatheba, #basadiinmusicawards.

Compared with accounts its own size

Bonang Matheba 👑's engagement rate beats 50% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 46% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.007%, Bonang Matheba 👑 sits above the 25th percentile of the 9,981 accounts in this comparison. That places it in the below the median band, which runs 0.007% to 0.047%.

p100.001%
p250.007%
p50 (median)0.047%
p750.325%
p902.60%
p99357.9%
Engagement rate as a share of followers, across the 9,981 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 447,404 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.007%
50th percentile0.047%
75th percentile0.325%
90th percentile2.60%
99th percentile357.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video57% of posts+79%+73% to +85%5.8K
Outbound link0% of posts-49%-50% to -47%6.1K
Typical length--5%-7% to -4%7.9K
  • 57% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
  • Its average post runs 234 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 9, 2016468x their median

    ....they have to talk about you. Because when they talk about themselves, nobody listens.

    130K50K4.6K4.7KView on X
  • Aug 15, 202617x their median

    #sama32 Bonang matheba❤️... The voice👌🥹 https://t.co/o22y1WpOAz

    6.2K4493958436K viewsView on X
  • Aug 17, 202616x their median

    Bonang Matheba💥 https://t.co/WflGi9Nrp5

    5.9K5033169319K viewsView on X
  • Aug 16, 202614x their median

    Bonang Matheba has reached that rare place where she no longer has to prove she belongs in the room. You can feel it before she says anything. At SAMA32, what struck me most was not simply the outfit, the glamour or the cameras surrounding her. It was the ease. That calm confidence of a woman who has spent years being watched, judged, celebrated, criticised and still learned how to stand tall without shrinking for anybody. There is a difference between dressing for attention and carrying yourself in a way that naturally attracts it. Bonang understands that difference. She doesn’t need to force a moment. She becomes one. That is why I have so much respect for her journey. People see the finished picture. They see the red carpet. They see the designer clothes, the perfect angles, the applause. But behind that image is a woman who has spent years building a name strong enough to survive beyond one event, one trend or one headline. That kind of staying power does not come from beauty alone. It comes from discipline. Preparation. Knowing your craft. Learning how to recover when things do not go perfectly. And having enough belief in yourself to walk back into the spotlight the next day as though fear never had your address. That is what I saw at SAMA32. Not somebody trying to remind us that she is Queen B. A woman comfortable enough to let the years of work speak for themselves. And I love seeing that. Because there is something powerful about watching a South African woman reach a point where confidence no longer looks loud. It looks settled. It looks earned. It looks like Bonang standing there knowing exactly what she brings to the table. So today I am giving her flowers for more than another beautiful appearance. I am celebrating the consistency. The reinvention. The courage to keep showing up in an industry that can love you loudly today and move on quickly tomorrow. Queen B has survived changing seasons without losing the thing that made people pay attention in the first place. Her presence. Her professionalism. Her ability to make a big occasion feel even bigger simply by arriving prepared for it. Bonang, continue walking into these moments with your head high. You have spent years building this version of yourself. And now when the lights come on, you no longer have to chase them. They already know where to find you. #SAMA32

    5.0K4549635176K viewsView on X
  • Jul 11, 20269.7x their median

    …arg, wanted Norway to win. ☹️

    3.4K394884289K viewsView on X
  • Aug 15, 20268.7x their median

    My highlight of the show... Queen Bonang 👸 She never disappoints The fit sana🔥🔥🔥🔥 #SAMA32 https://t.co/KjczWZPH5G

    3.2K2792818102K viewsView on X
  • Jul 16, 20268.2x their median

    …what a life!! We praise God. 👌☺️🙏🏽🥳

    2.9K32524969K viewsView on X
  • Jul 7, 20267.9x their median

    …guys?! What’s happening…

    2.9K13218341414K viewsView on X
  • Jul 7, 20267.4x their median

    …football e tswarisa dinerves. Never again 😂

    2.6K297582094K viewsView on X
  • Jul 24, 20267.0x their median

    ‘B-b -Baaaabbyyy, honneeeyyy’ I thought it was Bucie. 🥴😂

    2.7K78150188K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#sama32#bonangamatheba#basadiinmusicawards#basadiinmusiciawards2026#queenb

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 404 interactions against 5.6M followers, an engagement rate of 0.007%. Measured over 23 original posts, its engagement rate beats 50% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 69K times each, and 0.583% of those impressions turn into an interaction. That is about 1.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 08:00 UTC, and Friday is the busiest day of the week. Of the 23 posts sampled, 57% carry an image or video and 9% are part of a thread. The account's strongest tracked post pulled 189K interactions, about 468x its own typical post. Recurring topics include #sama32, #bonangamatheba, #basadiinmusicawards.

What is Bonang Matheba 👑's engagement rate on X?
Bonang Matheba 👑 (@Bonang) has an engagement rate of 0.007%, based on the median interactions across 23 original posts from the last 30 days against 5,558,702 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.007%, Bonang Matheba 👑 sits above the 25th percentile of the 9,981 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Bonang have real engagement?
Its engagement rate beats 50% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Bonang post?
Most posts go out around 08:00 UTC, and Friday is its busiest day, at roughly 1.77 posts per day across the measured window.

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