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Bonang Matheba πŸ‘‘ engagement report

@Bonang - 5.6M followers on X

Measured over 21 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Middle of its size range
Per follower
0.049%
of 5.6M followers
Per impression
1.53%
177K views on a typical post
Reach
3.19%
of its followers see a post
Typical post
2.7K
interactions (median)
Saved
0.02%
36 bookmarks on a typical post
Posting rate
2.07/day
active 47% of days
Peak time
23:00 UTC
Monday

A typical post picks up 2.7K interactions against 5.6M followers, an engagement rate of 0.049%. Measured over 21 original posts, its engagement rate beats 61% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 177K times each, and 1.53% of those impressions turn into an interaction. That is about 3.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 23:00 UTC, and Monday is the busiest day of the week. Of the 21 posts sampled, 29% carry an image or video. The account's strongest tracked post pulled 189K interactions, about 70x its own typical post.

Measured over 21 original posts from a 30-day window, last computed on October 7, 2026. Recurring tag: #makeupmasterclassvol3.

Compared with accounts its own size

Bonang Matheba πŸ‘‘'s engagement rate beats 61% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.049%, Bonang Matheba πŸ‘‘ sits above the 25th percentile of the 155,901 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.3%
Engagement rate as a share of followers, across the 155,901 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,040 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 23:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 23:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 23:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video29% of posts+111%+108% to +115%34K
Outbound link5% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 29% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 5% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 57 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 9, 201670x their median

    ....they have to talk about you. Because when they talk about themselves, nobody listens.

    130K50K4.6K4.7KView on X
  • Sep 21, 20268.1x their median

    😎☺️ #MakeUpMasterclassVol3 @lorealparisfr https://t.co/UXTWVLS3g0

    20K1.5K148102282K viewsView on X
  • Jun 28, 20264.6x their median

    Proud. Well done boys @BafanaBafana πŸ™πŸ½

    10K2.2K6022126K viewsView on X
  • Sep 14, 20263.9x their median

    …what a terrible, terrible day. πŸ’”πŸ˜­

    9.2K1.3K5717228K viewsView on X
  • Sep 21, 20262.7x their median

    ….we can love whoever we choose. Please. Be so fr.

    6.3K84111683322K viewsView on X
  • Aug 15, 20262.5x their median

    #sama32 Bonang matheba❀️... The voiceπŸ‘ŒπŸ₯Ή https://t.co/o22y1WpOAz

    6.1K4493957442K viewsView on X
  • Aug 17, 20262.4x their median

    Bonang MathebaπŸ’₯ https://t.co/WflGi9Nrp5

    5.9K5033169319K viewsView on X
  • Sep 27, 20262.3x their median

    …Ain’t gang if you let *sh slide

    5.4K6764839288K viewsView on X
  • Aug 16, 20262.1x their median

    Bonang Matheba has reached that rare place where she no longer has to prove she belongs in the room. You can feel it before she says anything. At SAMA32, what struck me most was not simply the outfit, the glamour or the cameras surrounding her. It was the ease. That calm confidence of a woman who has spent years being watched, judged, celebrated, criticised and still learned how to stand tall without shrinking for anybody. There is a difference between dressing for attention and carrying yourself in a way that naturally attracts it. Bonang understands that difference. She doesn’t need to force a moment. She becomes one. That is why I have so much respect for her journey. People see the finished picture. They see the red carpet. They see the designer clothes, the perfect angles, the applause. But behind that image is a woman who has spent years building a name strong enough to survive beyond one event, one trend or one headline. That kind of staying power does not come from beauty alone. It comes from discipline. Preparation. Knowing your craft. Learning how to recover when things do not go perfectly. And having enough belief in yourself to walk back into the spotlight the next day as though fear never had your address. That is what I saw at SAMA32. Not somebody trying to remind us that she is Queen B. A woman comfortable enough to let the years of work speak for themselves. And I love seeing that. Because there is something powerful about watching a South African woman reach a point where confidence no longer looks loud. It looks settled. It looks earned. It looks like Bonang standing there knowing exactly what she brings to the table. So today I am giving her flowers for more than another beautiful appearance. I am celebrating the consistency. The reinvention. The courage to keep showing up in an industry that can love you loudly today and move on quickly tomorrow. Queen B has survived changing seasons without losing the thing that made people pay attention in the first place. Her presence. Her professionalism. Her ability to make a big occasion feel even bigger simply by arriving prepared for it. Bonang, continue walking into these moments with your head high. You have spent years building this version of yourself. And now when the lights come on, you no longer have to chase them. They already know where to find you. #SAMA32

    5.0K4549635176K viewsView on X
  • Sep 21, 20262.0x their median

    Bonang Matheba styled by Law Roach in 2016. Queen B has forever been ahead of her time. 🫰🏾 https://t.co/3uTEMKvcLP

    5.2K2911827622K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#makeupmasterclassvol3

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.7K interactions against 5.6M followers, an engagement rate of 0.049%. Measured over 21 original posts, its engagement rate beats 61% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 177K times each, and 1.53% of those impressions turn into an interaction. That is about 3.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 23:00 UTC, and Monday is the busiest day of the week. Of the 21 posts sampled, 29% carry an image or video. The account's strongest tracked post pulled 189K interactions, about 70x its own typical post.

What is Bonang Matheba πŸ‘‘'s engagement rate on X?
Bonang Matheba πŸ‘‘ (@Bonang) has an engagement rate of 0.049%, based on the median interactions across 21 original posts from the last 30 days against 5,557,252 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.049%, Bonang Matheba πŸ‘‘ sits above the 25th percentile of the 155,901 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Bonang have real engagement?
Its engagement rate beats 61% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Bonang post?
Most posts go out around 23:00 UTC, and Monday is its busiest day, at roughly 2.07 posts per day across the measured window.

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