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Bon Jovi engagement report

@BonJovi - 2.7M followers on X

Measured over 13 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Middle of its size range
Per follower
0.043%
of 2.7M followers
Per impression
2.32%
50K views on a typical post
Reach
1.84%
of its followers see a post
Typical post
1.2K
interactions (median)
Saved
0.036%
18 bookmarks on a typical post
Posting rate
0.6/day
active 57% of days
Peak time
16:00 UTC
Wednesday

A typical post picks up 1.2K interactions against 2.7M followers, an engagement rate of 0.043%. Measured over 13 original posts, its engagement rate beats 59% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 50K times each, and 2.32% of those impressions turn into an interaction. That is about 1.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 13 posts sampled, 77% carry an image or video, 8% are part of a thread and 15% link out. The account's strongest tracked post pulled 4.7K interactions, about 4.0x its own typical post. Recurring topics include #bonjovi, #bonjoviforever.

Measured over 13 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #bonjovi, #bonjoviforever.

Compared with accounts its own size

Bon Jovi's engagement rate beats 59% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 73% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.043%, Bon Jovi sits above the 25th percentile of the 158,036 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.128%.

p100.003%
p250.022%
p50 (median)0.128%
p750.605%
p902.32%
p9983.1%
Engagement rate as a share of followers, across the 158,036 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,981 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.605%
90th percentile2.32%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video77% of posts+111%+108% to +115%34K
Outbound link15% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 77% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 15% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 113 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 18, 20264.0x their median

    Slippery When Wet turns 40 years old today! We’re grateful to everyone who’s been part of this journey and kept these songs alive for 40 years 📷: @markweissguy https://t.co/U56kSU4sbG

    3.7K724103122224K viewsView on X
  • Jul 7, 20264.1x their median

    A lot of hard work and talented people helped get us here.. Thank you to everyone who had a hand in building the Forever Tour Now it's our turn to do what we do best Let's do it boys !! https://t.co/qxaNtMXILt

    3.9K49119439116K viewsView on X
  • Jul 28, 20263.8x their median

    Just sitting down to reflect on the past month First, I can not thank you all enough for your friendship, your kindness and your support. We all shared in a very special experience, something unique to this moment but that’s been building for a decade. Second, I woke up thinking these two words, IMPERFECTLY PERFECT. 9 nights, it was beautiful. It was real, it was human. I looked at each of my bandmates and at as many of you as I could see and I felt that resonance. That connection that can’t be described or felt unless it was experienced in person–   to be written about or viewed. I know what happened. If you were there, so do you. It was special. I’ll sleep tonight knowing that a decade of our journey, the highs and the lows, led me to these 9 nights... My reward is that I know I get to shine a light on so many people. All human in their existence, all just looking to find something in common, some connection… I know what it is. It’s light, it’s love. Imperfectly perfect… And I have figured out that somehow I’m lucky enough to still work here. I couldn’t be more grateful…

    3.7K40030443147K viewsView on X
  • Jul 3, 20262.6x their median

    From New Jersey to Forever 38 years later… still going! 📷: @davidbergman https://t.co/09wUsD9BKJ

    3.8K344902391K viewsView on X
  • Jul 9, 20262.5x their median

    New York, you brought the noise, the energy, and the love. Great to be back at @TheGarden. We’re just getting started! 🤘 Night 1 📷: Rich Fury / MSGE https://t.co/yGdwE9cfkQ

    3.2K403772687K viewsView on X
  • Aug 29, 20262.8x their median

    What a way to get things rolling, Edinburgh!! THANK YOU for one hell of a welcome back 🏴󠁧󠁢󠁳󠁣󠁴󠁿 https://t.co/Ydh6J9ZLKH

    3.0K248812098K viewsView on X
  • Jul 10, 20262.8x their median

    Did this really happen??? Yes, it did Night 2 📷: @richfury / MSGE https://t.co/co9we24lrw

    2.8K356772776K viewsView on X
  • Jul 4, 20262.2x their median

    Here's to 250 years 🇺🇸 Happy Fourth of July https://t.co/P00kiw0WuS

    2.8K310681155K viewsView on X
  • Sep 1, 20262.6x their median

    Dublin, you made Croke Park come alive!! We had a blast singing loud with you https://t.co/4gtsa9eKa5

    2.7K2416624101K viewsView on X
  • Jul 20, 20262.6x their median

    Did this really happen? Yes, it did Night 6 📷: Chérie Hansson https://t.co/099Kl6rKuW

    2.7K2277014188K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#bonjovi#bonjoviforever

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.2K interactions against 2.7M followers, an engagement rate of 0.043%. Measured over 13 original posts, its engagement rate beats 59% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 50K times each, and 2.32% of those impressions turn into an interaction. That is about 1.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 13 posts sampled, 77% carry an image or video, 8% are part of a thread and 15% link out. The account's strongest tracked post pulled 4.7K interactions, about 4.0x its own typical post. Recurring topics include #bonjovi, #bonjoviforever.

What is Bon Jovi's engagement rate on X?
Bon Jovi (@BonJovi) has an engagement rate of 0.043%, based on the median interactions across 13 original posts from the last 30 days against 2,713,605 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.043%, Bon Jovi sits above the 25th percentile of the 158,036 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BonJovi have real engagement?
Its engagement rate beats 59% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BonJovi post?
Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 0.6 posts per day across the measured window.

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