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Bombardier engagement report

@Bombardier - 171K followers on X

Measured over 2 original posts from a 30-day window, last computed on October 20, 2026.

Engagement

Per follower
0.062%
of 171K followers
Per impression
2.69%
3.9K views on a typical post
Reach
2.31%
of its followers see a post
Typical post
106
interactions (median)
Saved
0.114%
4 bookmarks on a typical post
Posting rate
0.07/day
active 3% of days
Peak time
15:00 UTC
Tuesday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 106 interactions against 171K followers, an engagement rate of 0.062%. Posts are seen about 3.9K times each, and 2.69% of those impressions turn into an interaction. That is about 2.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1.1K interactions, about 10x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on October 20, 2026.

Where this sits in the catalog

At 0.062%, Bombardier sits above the 25th percentile of the 212,805 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,805 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,448 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 364 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 16, 202610x their median

    The first Global 8000 delivered in Africa is now in service with Nigeria-based @BUAgroup. This milestone reflects the growing importance of high-performance business aviation for global operations, with non-stop connections from Lagos to destinations such as Los Angeles, Perth and Tokyo. A defining moment for the Global 8000 program and for the region.

    8232052935103K viewsView on X
  • Jul 29, 20263.0x their median

    A flight like this shows what our #Global8000 is built to do. At Farnborough International Airshow, where the industry comes together to see what capability looks like in real conditions, this flight says more than any claim can. It shows how the fastest business jet is designed to move with accuracy, consistency, and confidence throughout every phase of flight. This is performance in its purest form. #FIA2026

    2515213618K viewsView on X
  • Jul 28, 20261.9x their median

    The 200th Challenger 3500 aircraft has been delivered to Mr. Piero Ferrari, Vice Chairman of Ferrari. This milestone brings together Bombardier’s leading super-midsize jet and one of the world’s most recognized names in mobility, design and craftsmanship. Read the full press release: https://t.co/mQvIXLl6Bb

    1542914315K viewsView on X
  • Aug 18, 20261.7x their median

    Pre-owned aircraft are an integral part of how Bombardier supports customers across aircraft ownership. Built on our market intelligence and expertise as the manufacturer, the 22nd Bombardier Pre-owned Market Report delivers insights into the trends shaping today's pre-owned market. Explore the latest edition: https://t.co/vY4wCHQx9z

    1311929215K viewsView on X
  • Jul 29, 20261.5x their median

    Un vol comme celui-ci illustre parfaitement les capacités pour lesquelles notre avion #Global8000 a été conçu. Au Salon international de l'aéronautique de Farnborough, où les acteurs du secteur se réunissent pour observer les capacités des appareils en conditions réelles, ce vol en dit plus long que n'importe quelle déclaration. Il démontre comment le jet d'affaires le plus rapide est conçu pour évoluer avec précision, régularité et assurance à chaque phase du vol. C'est la performance dans sa forme la plus pure. #FIA2026

    12329617.2K viewsView on X
  • Jul 22, 20261.5x their median

    Une démonstration de performance remarquable au Salon international de l’aéronautique de Farnborough. Du décollage à l’atterrissage, chaque virage, chaque montée et chaque descente met en lumière l’ingénierie exceptionnelle qui caractérise notre avion Bombardier #Global8000. https://t.co/TmgEycfNCW

    13321417.6K viewsView on X
  • Jul 22, 2026

    A demonstration of performance in its purest form at Farnborough International Airshow. From takeoff to landing, each turn, climb, and descent reflect the exceptional engineering behind our Bombardier #Global8000. https://t.co/JgAVwZMiTf

    10922447.9K viewsView on X
  • Jul 29, 2026

    La 200e livraison de l'avion Challenger 3500 Un signe clair de la demande soutenue pour un avion qui s'est rapidement imposé comme un chef de file de sa catégorie grâce à sa fiabilité, à son efficacité opérationnelle et à une expérience cabine raffinée. https://t.co/JWBN3D1Tx4

    10513616.6K viewsView on X
  • Jun 23, 2026

    After its first delivery in Africa, our #Global8000 enters Asia. The fastest business jet continues to change what is possible between continents, reflecting a clear priority: faster access between major financial centres, with fewer constraints. From Shanghai to New York or Sydney, nonstop travel becomes a practical advantage that helps customers move farther, faster and with greater control over their time.

    9622617.2K viewsView on X
  • May 7, 2026

    Bombardier présente l'avion #Global8000 au salon de l'aviation Catarina à São Paulo, qui fait ses débuts en salon en tant qu’avion d’affaires le plus rapide du monde. Lire l'annonce complète: https://t.co/KWpl0TuqSM https://t.co/LsIloFbLpB

    11111214.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 106 interactions against 171K followers, an engagement rate of 0.062%. Posts are seen about 3.9K times each, and 2.69% of those impressions turn into an interaction. That is about 2.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1.1K interactions, about 10x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Bombardier's engagement rate on X?
Bombardier (@Bombardier) has an engagement rate of 0.062%, based on the median interactions across 2 original posts from the last 30 days against 170,825 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.062%, Bombardier sits above the 25th percentile of the 212,805 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Bombardier have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Bombardier post?
Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 0.07 posts per day across the measured window.

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