BollyHungama engagement report
@Bollyhungama - 1.9M followers on X
Measured over 920 original posts from a 30-day window, last computed on October 8, 2026.
Engagement
A typical post picks up 32 interactions against 1.9M followers, an engagement rate of 0.002%. Posts are seen about 5.3K times each, and 0.609% of those impressions turn into an interaction. That is about 0.275% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 31 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 920 posts sampled, 15% carry an image or video and 85% link out. The account's strongest tracked post pulled 2.1K interactions, about 66x its own typical post. Recurring topics include #biggboss20, #ajaydevgn, #drishyamtheconclusion.
Measured over 920 original posts from a 30-day window, last computed on October 8, 2026. Recurring tags: #biggboss20, #ajaydevgn, #drishyamtheconclusion.
Where this sits in the catalog
At 0.002%, BollyHungama sits below the 10th percentile of the 156,282 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 15% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 85% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 15% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 85% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 228 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 21, 202666x their median
π¨ TOXIC ADVANCE BOOKING EXPLODES! π¨ @TheNameIsYash #Toxic sells 30,000 tickets in just 6 HOURS across #PVRINOX & #Cinepolis! π₯ Hindi opening now tracking at βΉ45-55 cr β with the 2nd biggest advance of 2026 after #Dhurandhar2. A Kannada-origin standalone film matching franchise giants. π #Yash is coming. π₯ https://t.co/gQ0bD43h1J
- Aug 27, 202665x their median
#Toxic headed to emerge a BIG DISASTER!ππ The #Yash starrer records a 70% drop in India on Day 2 Is this just a temporary dip, or is Toxic heading towards a disastrous run? π¬π https://t.co/5ueTBHXkGb
- Aug 28, 202652x their median
The #ππ’ππ’π’π³ fever has reached Raksha Bandhan! π Rakhis featuring the iconic ππ©π’π―π΄π’π’π³ seal are gaining attention among #Prabhas fans ahead of #ππ’ππ’π’π³ππ’π³π΅2. Would you wear a Khansaar seal Rakhi for your sibling? β€οΈ https://t.co/ZRNbMASiR8
- Sep 19, 202647x their median
SAVAGE π₯π₯π₯ #SalmanKhan roars and rips apart trolls commenting about his fitness πͺ #BiggBoss20 https://t.co/L74hKRrjb9
- Aug 31, 202645x their median
Rs. 118 cr. on Day 1, Rs. 7 cr. on Monday π³π₯ #Toxic has suffered a staggering drop in India and is now being labelled a DISASTER of EPIC PROPORTIONS https://t.co/CjRJyedZBY
- Sep 23, 202644x their median
β#Prabhas was born to be a superstar and he also knows it.β #KajalAggarwal has some big praise for her #Darling co-star. π https://t.co/xZmdcbJ5ir
- Sep 6, 202642x their median
βΉ200 CR OTT deal? β βΉ30 CR reality? π³ #Toxicβs theatrical disaster has now seemingly spilled onto the OTT market, with digital rights still reportedly unsold. Was Toxic one of the biggest miscalculations in recent Kannada cinema? https://t.co/TgzW2Eu3dO
- Sep 24, 202641x their median
SCOOP: #SalmanKhanβs #Monster lands a MONSTROUS Rs. 100 crore deal! π₯π° PVR INOX bags the All India distribution rights for the film. What do you make of this massive deal for Monster? ππ¬π https://t.co/RnOR8QHB5L
- Sep 4, 202639x their median
π¨ TOXICβs English release is turning into a box-office disaster! Despite the hype around @TheNameIsYash , the English version has managed to sell just 450 tickets across India, collecting a shocking βΉ1.40 LAKH on Day 1. Was releasing Toxic in English a mistake? π https://t.co/9BwmkPggvF #Toxic #Yash #BoxOffice
- Sep 14, 202635x their median
#SalmanKhan gets ready to welcome Bappa #GanpatiBappaMorya https://t.co/sXMSWFtjN2
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 32 interactions against 1.9M followers, an engagement rate of 0.002%. Posts are seen about 5.3K times each, and 0.609% of those impressions turn into an interaction. That is about 0.275% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 31 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 920 posts sampled, 15% carry an image or video and 85% link out. The account's strongest tracked post pulled 2.1K interactions, about 66x its own typical post. Recurring topics include #biggboss20, #ajaydevgn, #drishyamtheconclusion.
- What is BollyHungama's engagement rate on X?
- BollyHungama (@Bollyhungama) has an engagement rate of 0.002%, based on the median interactions across 920 original posts from the last 30 days against 1,908,805 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, BollyHungama sits below the 10th percentile of the 156,282 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Bollyhungama have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Bollyhungama post?
- Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 30.97 posts per day across the measured window.