Alcaldía de Bogotá engagement report
@Bogota - 1.6M followers on X
Measured over 72 original posts from a 30-day window, last computed on August 20, 2026.
Engagement
A typical post picks up 22 interactions against 1.6M followers, an engagement rate of 0.001%. Measured over 72 original posts, its engagement rate beats 14% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.2K times each, and 0.668% of those impressions turn into an interaction. That is about 0.196% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 23:00 UTC, and Tuesday is the busiest day of the week. Of the 72 posts sampled, 38% carry an image or video and 67% link out. The account's strongest tracked post pulled 3.0K interactions, about 138x its own typical post. Recurring topics include #bogotásolidaria, #aestahora, #aquísípasa.
Measured over 72 original posts from a 30-day window, last computed on August 20, 2026. Recurring tags: #bogotásolidaria, #aestahora, #aquísípasa.
Compared with accounts its own size
Alcaldía de Bogotá's engagement rate beats 14% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Alcaldía de Bogotá sits above the 10th percentile of the 10,151 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.047% |
| 75th percentile | 0.324% |
| 90th percentile | 2.53% |
| 99th percentile | 360.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 23:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 38% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 67% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 38% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 284 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 17, 2026138x their median
La solidaridad de la gente en Bogotá ha sido maravillosa. Somos una nevera... pero una nevera generosa, llena y siempre lista a ayudar. A esta hora, superamos las 1.800 toneladas de ayuda humanitaria enviadas desde nuestra ciudad a las zonas más afectadas por el terremoto. A partir de mañana, entramos en una nueva etapa, enfocada principalmente en apoyar la reconstrucción. El punto de acopio del El Campín recibirá donaciones sólo hasta hoy, y el Palacio de los Deportes hasta mañana. A quienes puedan seguir ayudando, les pedimos hacerlo a través de la Cruz Roja. El esfuerzo no acaba acá: la reconstrucción apenas comienza y Bogotá va a apoyarla decididamente y dispondrá de todas las capacidades de las que legalmente pueda disponer en frentes como la vivienda, el patrimonio cultural y las redes de servicios públicos. En los próximos días estaremos informando también sobre otras formas en las que @Bogota va a apoyar la reconstrucción de los municipios más afectados. Gracias, muchas gracias, a quienes han ayudado, bien sea a través de donaciones o como voluntarios. La solidaridad y la unión en nuestra ciudad han sido conmovedoras. Grande Bogotá!!!
- Aug 18, 202694x their median
Actualización | Más de 2.300 toneladas de ayudas hemos enviado en 175 camiones a los lugares afectados por el terremoto. En el Palacio de los Deportes tenemos todavía 400 toneladas listas para salir. La @UNGRD nos ha anunciado que nos apoyará con aviones, algo fundamental para llevar más ayuda al Chocó. El Palacio de los Deportes seguirá habilitado como centro de acopio, de 8:00 a.m. a 8:00 p.m. Bogotá ha demostrado una vez más su solidaridad. Sigamos ayudando, no podemos parar.
- Aug 19, 202670x their median
¿Aprender inglés gratis en Bogotá? Con Yes Bogotá puede acceder a 160 horas de formación gratuita en el Centro Colombo Americano. Hay 10.000 cupos disponibles y la convocatoria estará abierta hasta el 24 de agosto. En la página de la @DesarrolloBta está toda la información sobre los requisitos y el proceso para postularse. ¡No se quede por fuera!
- Aug 19, 202654x their median
Bogotá está estrenando la troncal de TransMilenio en la Av. Ciudad de Cali Las estaciones Tibanica-Primavera, Los Laureles e Islandia, en Bosa, que entraron esta semana en operación, cuentan con nuevo espacio público, cicloparqueaderos y toda la seguridad necesaria. En hora pico, benefician a cerca de 3.000 personas. Arrancamos la operación en esta nueva troncal con 50 buses duales articulados completamente eléctricos, que circulan por carril exclusivo y también por vías mixtas. El sur de Bogotá sigue avanzando, y no vamos a parar hasta consolidarnos como la capital de la movilidad sostenible.
- Aug 16, 202647x their median
Durante 4 días, un equipo de 15 uniformados de @BomberosBogota ha trabajado sin descanso para combatir los incendios forestales en Ortega, Tolima. Con herramientas manuales y descargas aéreas, seguiremos aportando para proteger a la comunidad hasta superar la emergencia. Bogotá está presente donde más se necesita.
- Aug 19, 202623x their median
En un operativo sorpresa, desde la madrugada, más de 300 policías inspeccionaron cada rincón de pagadiarios, establecimientos e inmuebles de La Favorita, donde #AEstaHora van cinco personas capturadas. Entre ellas 'La Negra', señalada de administrar la venta de droga. También se incautaron 1.300 dosis de estupefacientes y $3 millones en efectivo. Dos inmuebles de la SAE que eran utilizados para delinquir fueron intervenidos. Seguimos #DeFrenteContraElCrimen
- Aug 19, 202619x their median
¡No pudieron escapar! Ayer en la madrugada fue herido, en un cruce de disparos con @PoliciaBogota, uno de los delincuentes que pretendía robarse un vehículo y un celular en la Cr 19 con 103. Aunque alcanzó a llegar a un hospital, con quien sería su cómplice, el GPS del móvil los delató. Uno ya fue fue entregado para su proceso de judicialización y el otro sigue en observación médica y a la espera de la recuperación para que responda ante la justicia. #DeFrenteContraElCrimen
- Aug 19, 202615x their median
¡Tenemos buenas noticias! Gracias al trabajo articulado, y al esfuerzo de nuestros bomberos forestales, los incendios en Ortega, Tolima ya están controlados, y se encuentran en fase de liquidación. Gracias a los 15 uniformados que viajaron hasta este municipio. https://t.co/IcMvqCjg99
- Aug 18, 202611x their median
¡Gracias Bogotá por tanta solidaridad! El centro de acopio que se habilitó en el estadio El Campín cerró con más de 933 toneladas de ayudas que serán enviadas a las familias afectadas por el terremoto. https://t.co/vhdHMA1Mv3
- Aug 19, 20266.7x their median
Bogotá alcanza un máximo histórico: las mujeres ocupan el 53,8 % de los cargos de decisión en las 18 entidades del nivel central. En 11 de ellas, su participación supera el 50 %. Conoce los detalles. https://t.co/qW4PmeKLVR
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 22 interactions against 1.6M followers, an engagement rate of 0.001%. Measured over 72 original posts, its engagement rate beats 14% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.2K times each, and 0.668% of those impressions turn into an interaction. That is about 0.196% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.8 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 23:00 UTC, and Tuesday is the busiest day of the week. Of the 72 posts sampled, 38% carry an image or video and 67% link out. The account's strongest tracked post pulled 3.0K interactions, about 138x its own typical post. Recurring topics include #bogotásolidaria, #aestahora, #aquísípasa.
- What is Alcaldía de Bogotá's engagement rate on X?
- Alcaldía de Bogotá (@Bogota) has an engagement rate of 0.001%, based on the median interactions across 72 original posts from the last 30 days against 1,640,930 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Alcaldía de Bogotá sits above the 10th percentile of the 10,151 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Bogota have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Bogota post?
- Most posts go out around 23:00 UTC, and Tuesday is its busiest day, at roughly 2.8 posts per day across the measured window.