Boeing Airplanes engagement report
@BoeingAirplanes - 797K followers on X
Measured over 7 original posts from a 30-day window, last computed on September 28, 2026.
Engagement
Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 274 interactions against 797K followers, an engagement rate of 0.034%. Posts are seen about 29K times each, and 0.956% of those impressions turn into an interaction. That is about 3.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 7.2K interactions, about 26x its own typical post. Recurring topics include #mroap, #teamboeing. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 7 original posts from a 30-day window, last computed on September 28, 2026. Recurring tags: #mroap, #teamboeing.
Where this sits in the catalog
At 0.034%, Boeing Airplanes sits above the 25th percentile of the 204,491 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 381 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 21, 202626x their median
We're welcoming @UG_Airlines to the Boeing family! Uganda Airlines will expand its fleet with eight new fuel-efficient airplanes. ✈️ Four 737 MAX ✈️ Four 787 #Dreamliner jets This order supports growing travel demand across Africa and on routes to the Middle East, Asia and Europe. #FIA2026 Release: https://t.co/YxYbezp9tV
- Aug 3, 202615x their median
The Federal Aviation Administration has certified the 737-7! This milestone for the longest-range 737 MAX validates the rigor of the design and testing and recognizes #TeamBoeing's determination and resilience. Certification includes more than 1,000 hours of flight and ground testing, along with safety analysis overseen by @FAANews. This approval clears the way for delivery of the first airplane. Release: https://t.co/RPraaVHmpK
- May 8, 20265.6x their median
First flight! ✈️ The first 777-9 airplane for @lufthansa flew ahead of certification testing. The airline is one of the 777X launch customers. Boeing pilots Capt. Ted Grady and Capt. Jake Miller flew a three-hour, 27-minute profile over Washington and Oregon, completing a standard flight designed to test the airplane’s systems and structures. Thank you to Lufthansa for choosing the 777X family! More: https://t.co/upRZjJTM35
- Sep 16, 20266.9x their median
Flying into the future with @KoreanAir_KE's largest-ever order! Korean Air and #TeamBoeing finalized a purchase for 103 airplanes for the airline’s fleet modernization. Including: ✈️ 20 777-9s ✈️ 25 787-10s ✈️ 50 737-10s ✈️ 8 777-8 Freighters Release: https://t.co/fEhKUIiPT1 https://t.co/sX5x6nAy25
- Jul 28, 20265.8x their median
737-10 flight test campaign ✅ With more than 2,000 flight hours, the 737-10 has completed its final planned certification flight test. This extensive testing program validates hundreds of systems, demonstrates safety and proves performance of the largest 737 MAX family member. #TeamBoeing now turns our attention to finalizing reports for regulatory review. See the 737-10's flight test team mark the occasion: https://t.co/m4HJhYIQNP
- Jun 5, 20265.4x their median
Double #Dreamliner delivery! 💜💜 Congratulations, @RiyadhAir, on welcoming your first two 787 Dreamliner airplanes as you prepare to launch commercial service. Get your passports ready for new premium travel routes to 🗺️London, Cairo and Jeddah. Read more: https://t.co/mB9aC8WwSh
- May 15, 20264.8x their median
Two Boeing Business Jet masterpieces in the sky. Your vote decides! 🏆 🌅 Solrise BBJ 787-8: A serene sanctuary in the sky, featuring a spa-like washroom and private suite by Natalie Rodriguez Luxury Design. ✈️ Massari BBJ 737-7: Pushing comfort boundaries with bold innovation from Massari Design. Nominated for the International Yacht & Aviation Awards and Accolade Awards — vote by May 27! Vote for your favorite: ➡️ Solrise BBJ 787-8: https://t.co/wNQxrNq2Xz ➡️ Massari BBJ 737-7: https://t.co/7EN12RKQiZ
- Jun 12, 20264.3x their median
https://t.co/TqHoC7lkT1
- Jul 21, 20264.1x their median
Take flight with the 737-10’s flight test team. ✈️ See the 737-10 in action as our team takes the airplane to key test locations across the U.S. After 976 total test flights and more than 2,000 flight hours, our pilots share how the airplane performs through rigorous testing. #FIA2026
- Jul 29, 20264.0x their median
The seventh 777-9 takes flight with #TeamBoeing for the first time. Test teams will prepare this airplane to conduct Extended Operations (ETOPS) testing. 🕒 Seven's first flight lasted ~3 hours with most of it occurring over Washington, Idaho and Oregon. 🌎Next: ETOPS certification means airlines can choose faster, more fuel-efficient paths over oceans and remote areas because they can safely operate at distances from diversion airports. 📝 The 777-9 test fleet has logged over 4,800 flight test hours in total.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 274 interactions against 797K followers, an engagement rate of 0.034%. Posts are seen about 29K times each, and 0.956% of those impressions turn into an interaction. That is about 3.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 7.2K interactions, about 26x its own typical post. Recurring topics include #mroap, #teamboeing. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Boeing Airplanes's engagement rate on X?
- Boeing Airplanes (@BoeingAirplanes) has an engagement rate of 0.034%, based on the median interactions across 7 original posts from the last 30 days against 796,749 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.034%, Boeing Airplanes sits above the 25th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BoeingAirplanes have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @BoeingAirplanes post?
- Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 0.23 posts per day across the measured window.