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BoA engagement report

@BoAkwon - 2.2M followers on X

Measured over 1 original post from a 30-day window, last computed on August 23, 2026.

Engagement

Per follower
0.901%
of 2.2M followers
Per impression
2.49%
797K views on a typical post
Reach
36.2%
of its followers see a post
Typical post
20K
interactions (median)
Saved
0.036%
289 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
10:00 UTC
Thursday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 20K interactions against 2.2M followers, an engagement rate of 0.901%. Posts are seen about 797K times each, and 2.49% of those impressions turn into an interaction. That is about 36.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. The account's strongest tracked post pulled 36K interactions, about 1.8x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 23, 2026.

Where this sits in the catalog

At 0.901%, BoA sits above the 75th percentile of the 10,326 accounts in this comparison. That places it in the top 25% band, which runs 0.321% to 2.48%.

p100.001%
p250.007%
p50 (median)0.048%
p750.321%
p902.48%
p99354.0%
Engagement rate as a share of followers, across the 10,326 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 442,521 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.007%
50th percentile0.048%
75th percentile0.321%
90th percentile2.48%
99th percentile354.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video0% of posts+79%+73% to +85%5.8K
Outbound link0% of posts-49%-50% to -47%6.1K
Typical length--7%-8% to -5%9.0K
  • 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
  • Its average post runs 153 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 7% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Nov 29, 20201.8x their median

    내가 2년동안 트위터를 안했구나...🙈

    28K4.3K1.7K2.2KView on X
  • Jul 30, 2026

    この度、熊本県で発生した地震により被災された皆様に心よりお見舞い申し上げます。 現在も救助活動が続いているかと思います。活動にあたられている皆様の安全を願うとともに、被災された皆様が少しでも安心して過ごせる日が早く訪れますよう願っております。 何よりも身の安全を最優先に、安全な場所でお過ごしください。

    18K1.6K6332797K viewsView on X
  • Dec 1, 2020

    BETTER MV is out now

    14K1.8K388471View on X
  • Nov 29, 2020

    #NewProfilePic https://t.co/N7kdtdNoCj

    14K1.2K184324View on X
  • Oct 23, 2018

    BoA 보아 The 9th Album ‘WOMAN’ Highlight Medley 🎧 Music release: 18.10.24. 6PM (KST) 💿 Album release: 18.10.25. #보아 #BoA #WOMAN #오늘6PM_보아_WOMAN_컴백 https://t.co/l6fuFs39Qc

    6.9K2.3K76164View on X
  • Oct 22, 2018

    https://t.co/q1VNN8jFSU

    6.4K1.6K15290View on X
  • Jan 29, 2018

    내가돌아teaser🎶🎵#내가돌아 2018.01.31 06:00pm #negadola #boa https://t.co/zVHTI3guda

    5.2K1.8K85148View on X
  • Oct 22, 2018

    https://t.co/bOFwafA3CO

    5.4K1.5K10970View on X
  • Oct 24, 2018

    WOMAN is out now! https://t.co/J4nGHzVyr7

    4.7K1.9K225199View on X
  • Dec 1, 2020

    https://t.co/PKtdKF2U9F

    4.3K1.2K228329View on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 20K interactions against 2.2M followers, an engagement rate of 0.901%. Posts are seen about 797K times each, and 2.49% of those impressions turn into an interaction. That is about 36.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. The account's strongest tracked post pulled 36K interactions, about 1.8x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is BoA's engagement rate on X?
BoA (@BoAkwon) has an engagement rate of 0.901%, based on the median interactions across 1 original posts from the last 30 days against 2,201,156 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.901%, BoA sits above the 75th percentile of the 10,326 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BoAkwon have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @BoAkwon post?
Most posts go out around 10:00 UTC, and Thursday is its busiest day, at roughly 0.03 posts per day across the measured window.

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