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BloodHorse engagement report

@BloodHorse - 101K followers on X

Measured over 36 original posts from a 30-day window, last computed on October 16, 2026.

Engagement

Bottom quarter for its size
Per follower
0.005%
of 101K followers
Per impression
0.282%
1.9K views on a typical post
Reach
1.94%
of its followers see a post
Typical post
6
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.33/day
active 10% of days
Peak time
14:00 UTC
Thursday

A typical post picks up 6 interactions against 101K followers, an engagement rate of 0.005%. Measured over 36 original posts, its engagement rate beats 12% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.9K times each, and 0.282% of those impressions turn into an interaction. That is about 1.94% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 36 posts sampled, 6% carry an image or video and 100% link out. The account's strongest tracked post pulled 45 interactions, about 7.5x its own typical post. Recurring topics include #bc2026, #handicapping, #bhdaily.

Measured over 36 original posts from a 30-day window, last computed on October 16, 2026. Recurring tags: #bc2026, #handicapping, #bhdaily.

Compared with accounts its own size

BloodHorse's engagement rate beats 12% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.005%, BloodHorse sits above the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video6% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 6% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 161 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 15, 20267.5x their median

    On a foggy morning at @keenelandracing, Shisospicy left a workmate in her dust as she prepares for a @BreedersCup title defense without a prep race. Read more: https://t.co/SWN8DhGpHY @BH_SCollins #BC2026

    338402.8K viewsView on X
  • Oct 15, 20267.3x their median

    .@TMStallions Not This Time becomes Thoroughbred stallion market leader with a $300,000 stud fee for 2027. Read more: https://t.co/8Mtagp2Lca @BH_EMitchell

    375023.0K viewsView on X
  • Oct 15, 20266.3x their median

    After holding its last Thoroughbred race nearly two decades ago, Eureka Downs reopens Oct. 17 and ushers in the start of a new era for live horse racing in Kansas. Read more: https://t.co/wcwm9ahdCN @BH_SCollins

    2511202.7K viewsView on X
  • Oct 14, 20264.7x their median

    American Pharoah will stand for an unchanged fee of ¥4 million at the JBBA's Shizunai Stallion Station in 2027, following a successful first season at the stud. Read more: https://t.co/8KMYFaLJ5s via @RacingPost

    207103.0K viewsView on X
  • Oct 15, 20264.3x their median

    Grade 1 winner Echo Town has been sold and will continue his stud career in Iran. Read more: https://t.co/hoIlEzrPgk @BH_JPerez

    184403.8K viewsView on X
  • Oct 14, 20264.0x their median

    Nyquist, a 13-year-old son of Uncle Mo, will lead the @Godolphin Darley America roster at $225k next year. He has sired 13 career grade 1 winners. Read more: https://t.co/0o2jgkRSd4 @BH_EMitchell

    231002.6K viewsView on X
  • Oct 15, 20263.2x their median

    Shirreffs Collection Auction to Include Zenyatta Items https://t.co/VJByDaozYW #BC2026

    134022.4K viewsView on X
  • Oct 15, 20262.3x their median

    Deep Flame, Juddmonte Farms' homebred son of Into Mischief, is the 7-5 morning-line favorite in the Perryville Stakes (G3) at @keenelandracing. Read more: https://t.co/3fXGcMEE4g @BH_EMitchell

    121101.9K viewsView on X
  • Oct 15, 20261.8x their median

    Just two days before the @BreedersCup begins @Keenelandracing, the auction will offer a 2.5% share in Englishman and a collection of fractional and whole interests in Breeders' Cup contenders. https://t.co/D0wl9YbbgX #BC2026

    81202.2K viewsView on X
  • Oct 16, 20261.5x their median

    In Friday's BH Daily: Not This Time Becomes Market Leader at $300K for 2027 & More! READ MORE→https://t.co/xqchwPdi2F https://t.co/K5GwF82Hjt

    71101.5K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#bc2026#handicapping#bhdaily#bloodhorseplus#shisosoapy

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 6 interactions against 101K followers, an engagement rate of 0.005%. Measured over 36 original posts, its engagement rate beats 12% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.9K times each, and 0.282% of those impressions turn into an interaction. That is about 1.94% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 36 posts sampled, 6% carry an image or video and 100% link out. The account's strongest tracked post pulled 45 interactions, about 7.5x its own typical post. Recurring topics include #bc2026, #handicapping, #bhdaily.

What is BloodHorse's engagement rate on X?
BloodHorse (@BloodHorse) has an engagement rate of 0.005%, based on the median interactions across 36 original posts from the last 30 days against 100,505 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, BloodHorse sits above the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BloodHorse have real engagement?
Its engagement rate beats 12% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BloodHorse post?
Most posts go out around 14:00 UTC, and Thursday is its busiest day, at roughly 1.33 posts per day across the measured window.

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