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Bleacher Report engagement report

@BleacherReport - 21M followers on X

Measured over 185 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.022%
of 21M followers
Per impression
0.677%
666K views on a typical post
Reach
3.20%
of its followers see a post
Typical post
4.5K
interactions (median)
Saved
0.021%
138 bookmarks on a typical post
Posting rate
8.2/day
active 73% of days
Peak time
20:00 UTC
Friday

A typical post picks up 4.5K interactions against 21M followers, an engagement rate of 0.022%. Measured over 185 original posts, its engagement rate beats 59% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 666K times each, and 0.677% of those impressions turn into an interaction. That is about 3.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.2 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 185 posts sampled, 100% carry an image or video, 8% are part of a thread and 29% link out. The account's strongest tracked post pulled 230K interactions, about 51x its own typical post. Recurring topics include #baseball, #bulls, #mlb.

Measured over 185 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #baseball, #bulls, #mlb.

Compared with accounts its own size

Bleacher Report's engagement rate beats 59% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 46% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.022%, Bleacher Report sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 12, 202651x their median

    🚨 BREAKING: Russell Westbrook has announced his retirement from the NBA after 18 seasons The Brodie calls it a career 🥲 https://t.co/NqmioFgYGp

    198K22K2.6K6.8K6.0M viewsView on X
  • Aug 12, 202626x their median

    We’re really getting old 🥺 https://t.co/auuRjqZjhf

    106K8.9K2925142.5M viewsView on X
  • Aug 30, 202613x their median

    BREAKING: AARON DONALD IS UNRETIRING AND JOINING THE RAMS ON A 1-YEAR, $20M DEAL, per @RapSheet 🚨 HE'S BACK. 🤯🔥 https://t.co/4dqromW48T

    52K4.2K5481.5K1.4M viewsView on X
  • Aug 11, 202612x their median

    🚨 LeBron and Bronny James are set to make more history with the first father-son matchup on Christmas Day in NBA history LeBron James Sr. vs. LeBron James Jr. 🔥 https://t.co/gINk9Z3bs3

    50K3.6K1.0K4382.3M viewsView on X
  • Aug 20, 202611x their median

    This hits different now 🥺 https://t.co/SdsPDFhGaW

    48K1.8K7762737K viewsView on X
  • Aug 21, 20269.4x their median

    🚨BREAKING: Klay Thompson is expected to sign with the Miami Heat after being bought out by the Mavericks, per @ShamsCharania https://t.co/gzyAZeOpc4

    39K3.0K3155341.2M viewsView on X
  • Aug 21, 20268.1x their median

    🚨 DeMar DeRozan is signing with the Nuggets, per @ChrisBHaynes Year 18 in Denver loading 🔥 https://t.co/7n8Crq05zS

    34K2.1K2703811.0M viewsView on X
  • Aug 13, 20268.1x their median

    Russell Westbrook had the WILDEST stat lines 🤯🔥 1 OF 1... TRIPLE-DOUBLE GOAT 🐐 https://t.co/7YJRqQA7Eg

    33K3.3K102179871K viewsView on X
  • Aug 15, 20268.0x their median

    In a 2015 game against the Blazers, Russell Westbrook got kneed in the head by a teammate and fractured his cheekbone. He stayed in the game—with a visible dent—and finished with 40 points, 13 rebounds and 11 assists. Brodie had surgery and missed one game. His next game, wearing a protective mask: — 49 PTS — 15 REB — 10 AST

    33K2.9K116145990K viewsView on X
  • Aug 23, 20267.8x their median

    ANGEL REESE DROPS A CAREER-HIGH 31 PTS IN WIN OVER MERCURY 🔥 31 PTS 14/21 FG 14 REB 4 STL 😤 https://t.co/PVnta5hQJb

    29K4.7K387509694K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#baseball#bulls#mlb

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 4.5K interactions against 21M followers, an engagement rate of 0.022%. Measured over 185 original posts, its engagement rate beats 59% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 666K times each, and 0.677% of those impressions turn into an interaction. That is about 3.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.2 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 185 posts sampled, 100% carry an image or video, 8% are part of a thread and 29% link out. The account's strongest tracked post pulled 230K interactions, about 51x its own typical post. Recurring topics include #baseball, #bulls, #mlb.

What is Bleacher Report's engagement rate on X?
Bleacher Report (@BleacherReport) has an engagement rate of 0.022%, based on the median interactions across 185 original posts from the last 30 days against 20,837,677 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.022%, Bleacher Report sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BleacherReport have real engagement?
Its engagement rate beats 59% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BleacherReport post?
Most posts go out around 20:00 UTC, and Friday is its busiest day, at roughly 8.2 posts per day across the measured window.

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