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Bill Simmons engagement report

@BillSimmons - 5.1M followers on X

Measured over 90 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.013%
of 5.1M followers
Per impression
0.249%
256K views on a typical post
Reach
5.00%
of its followers see a post
Typical post
639
interactions (median)
Saved
0.011%
27 bookmarks on a typical post
Posting rate
5.6/day
active 93% of days
Peak time
01:00 UTC
Thursday

A typical post picks up 639 interactions against 5.1M followers, an engagement rate of 0.013%. Measured over 90 original posts, its engagement rate beats 49% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 256K times each, and 0.249% of those impressions turn into an interaction. That is about 5.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 90 posts sampled, 48% carry an image or video and 28% link out. The account's strongest tracked post pulled 20K interactions, about 32x its own typical post. Recurring topics include #fdpartner, #freekade, #ringertailgate.

Measured over 90 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #fdpartner, #freekade, #ringertailgate.

Compared with accounts its own size

Bill Simmons's engagement rate beats 49% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.013%, Bill Simmons sits above the 25th percentile of the 37,701 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99156.3%
Engagement rate as a share of followers, across the 37,701 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 104,204 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile156.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 16, 202632x their median

    Only 3 guys are in the 20k-7k-7k Club for career points/rebounds/assists: LeBron, Oscar and Russ. If you drop it to 20k-6k-6k it’s those 3 plus CP3, Harden, Havlicek, Drexler and Kobe. But…. LeBron is at 43k-12k-12k. So technically, he’s in the 20k-6k-6k Club twice.

    19K1.4K1661361.4M viewsView on X
  • Aug 12, 202620x their median

    Conspiracy Bill is overheating.

    12K41717948859K viewsView on X
  • Aug 6, 202617x their median

    I HATE THIS https://t.co/C837wp20y9

    10K328469151974K viewsView on X
  • Aug 12, 202616x their median

    Kushner/Iger weren’t sure they could get the Vegas expansion team (7.5b range), so they pivoted to buying Walter’s majority Lakers stake (around 78%) for like 9.5b. And got an iconic NBA franchise. Still — most shocking NBA sale in a long time. The Lakers got flipped!

    9.4K47417436830K viewsView on X
  • Aug 6, 202613x their median

    I still can’t believe Contreras didn’t kill this guy. https://t.co/3iJRP1XyiK

    7.5K104363561.6M viewsView on X
  • Aug 7, 20267.5x their median

    The Sox have won 31 of 36 and that was easily hands down unequivocally the craziest one.

    4.6K144516258K viewsView on X
  • Aug 17, 20266.7x their median

    Tom Pelissero is joining Netflix Gameday as a sideline reporter and NFL insider for the full slate of games this season, starting with 49ers vs. Rams in Week 1 from Melbourne. @TomPelissero will also co-host The Ringer NFL Show and contribute across The Ringer’s NFL podcasts, including a weekly appearance on The Bill Simmons Podcast. The Ringer’s video podcasts are available on Netflix.

    3.7K3401461281.7M viewsView on X
  • Aug 20, 20266.6x their median

    Loved this fantasy idea: The last-place fantasy loser gets dropped off 10,000 meters away from a bar while the rest of his friends take his credit card and buy drinks... The spending only stops once he reaches the bar. 😂🍻 (via /TheRinger on Twitch) https://t.co/zmsOs4W42B

    3.9K10910847776K viewsView on X
  • Aug 10, 20266.5x their median

    “Nobody needs a commissioner more than the WNBA right now.” @BillSimmons shares his frustration with the discourse around the league and explains why there needs to be a change in leadership. https://t.co/67myX6RY97

    3.6K311119106505K viewsView on X
  • Aug 22, 20266.1x their median

    “Tottenham are in tatters” - this has been a tough comeback for me today

    3.6K7114027292K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#fdpartner#freekade#ringertailgate#tcu

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 639 interactions against 5.1M followers, an engagement rate of 0.013%. Measured over 90 original posts, its engagement rate beats 49% of 3,899 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 256K times each, and 0.249% of those impressions turn into an interaction. That is about 5.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 90 posts sampled, 48% carry an image or video and 28% link out. The account's strongest tracked post pulled 20K interactions, about 32x its own typical post. Recurring topics include #fdpartner, #freekade, #ringertailgate.

What is Bill Simmons's engagement rate on X?
Bill Simmons (@BillSimmons) has an engagement rate of 0.013%, based on the median interactions across 90 original posts from the last 30 days against 5,127,814 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.013%, Bill Simmons sits above the 25th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BillSimmons have real engagement?
Its engagement rate beats 49% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BillSimmons post?
Most posts go out around 01:00 UTC, and Thursday is its busiest day, at roughly 5.6 posts per day across the measured window.

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