Bill O'Reilly engagement report
@BillOReilly - 3.3M followers on X
Measured over 94 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 70 interactions against 3.3M followers, an engagement rate of 0.002%. Measured over 94 original posts, its engagement rate beats 25% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 29K times each, and 0.245% of those impressions turn into an interaction. That is about 0.865% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 94 posts sampled, 69% carry an image or video and 79% link out. The account's strongest tracked post pulled 2.7K interactions, about 38x its own typical post. Recurring topics include #iran, #fauci, #mexico.
Measured over 94 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #iran, #fauci, #mexico.
Compared with accounts its own size
Bill O'Reilly's engagement rate beats 25% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Bill O'Reilly sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 27, 202638x their median
A great day at the beach out on Long Island. https://t.co/njOAaHlzHV
- Aug 28, 202630x their median
Our neighbors to the north gain $60 billion each year by sending goods into the United States. This drives Donald Trump crazy. He wants the Canadians to buy more stuff made in the USA. The progressives in Ottawa don’t want to do that. So the President is slapping tariffs on many Canadian products: hockey equipment, booze, dairy, motorcycles, dog leashes, cement, candles, cars, steel, and on. https://t.co/oVEo5qrDUr
- Aug 21, 202623x their median
My pal @ChrisCuomo kind of trashed me last night on @NewsNation. Monday, we will deal with it. Should be fun.
- Aug 7, 202619x their median
“[Bernie Sanders] has been legitimately a lifelong useless leech on the ass of American society. ” WE’LL DO IT LIVE! with @benshapiro is available NOW on https://t.co/kWFiRg3iuO for Premium and Concierge Members. Catch it on YouTube, Apple Podcasts, Spotify, or wherever you stream your podcasts. Subscribe here ➡️ https://t.co/0ULu066Sxa
- Aug 10, 202618x their median
I am now involved in yet another international controversy. Because of my growing presence on YouTube, I find myself in all kinds of incidents around the world. I recently wrote a Message of the Day that stated Mexico, the country, is not our friend. To back up my statement, I cite decades of corruption, murder, and drug smuggling. https://t.co/ZhFmIigLDy
- Aug 6, 202617x their median
“I can't even begin to speculate on the psychiatric state of Candace Owens.” WE’LL DO IT LIVE! with @benshapiro is available NOW on https://t.co/kWFiRg3iuO for Premium and Concierge Members. Catch it on YouTube, Apple Podcasts, Spotify, or wherever you stream your podcasts at 6 PM ET. Subscribe here ➡️ https://t.co/0ULu066Sxa
- Aug 7, 202617x their median
💥NEW: Ben Shapiro😂🙏 “I’ve been trying to get on ‘The View’ for YEARS! That is a DREAM booking for me! There is NOTHING I would love better than to have a conversation with Joy Behar and Whoopi Goldberg and Sunny Hostin ... I would definitely appreciate a booking slot.” https://t.co/efUyqaR1Vd
- Aug 4, 202611x their median
Bill O’Reilly says the warning he gave President Trump back in February about Iran still “haunts” him because he believes everything he predicted came true. O’Reilly revealed he privately told Trump that taking on Iran’s regime would be the biggest gamble of his “entire life. O’REILLY: “My own words haunt me.” “So in February, talked to the president, just him and me.” “I said this is the biggest gamble you have ever taken in your entire life… messing around with these people, they’re irrational.” “They are like the militants in Japan in World War Two, in Germany in World War Two, they’re not going to surrender.” “It’s going to be exceedingly difficult.” “And you can’t count on the Persians to overthrow them.” “So my words HAUNT me because it’s EXACTLY how it came down.”
- Aug 9, 202611x their median
Rudeness alert! No hiding from this one. There are far too many ignorant folks in the USA. The bad guys know this and are enabled by it. Here’s a suggestion. Columbia University should require every student to take a semester in Cuba. I’ve been. It’s harrowing there—incredible poverty, no freedom. Fidel the communist imposed a doomsday scenario on his own people. It worked. https://t.co/Mq3bcWvtw7
- Aug 13, 20269.3x their median
Thankfully, we have limits to the socialist agenda in the USA. Trying to deny individual rights under the banner of a huge government is unconstitutional. It always has been, always will be. The Communists are going to hit that wall. But there is no wall in China, or Russia, Cuba, or Vietnam. Whoever has the most guns rules the country. https://t.co/b9tn542msD
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 70 interactions against 3.3M followers, an engagement rate of 0.002%. Measured over 94 original posts, its engagement rate beats 25% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 29K times each, and 0.245% of those impressions turn into an interaction. That is about 0.865% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 94 posts sampled, 69% carry an image or video and 79% link out. The account's strongest tracked post pulled 2.7K interactions, about 38x its own typical post. Recurring topics include #iran, #fauci, #mexico.
- What is Bill O'Reilly's engagement rate on X?
- Bill O'Reilly (@BillOReilly) has an engagement rate of 0.002%, based on the median interactions across 94 original posts from the last 30 days against 3,322,226 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Bill O'Reilly sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BillOReilly have real engagement?
- Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @BillOReilly post?
- Most posts go out around 20:00 UTC, and Tuesday is its busiest day, at roughly 4.77 posts per day across the measured window.