Bill Kristol engagement report
@BillKristol - 1.1M followers on X
Measured over 244 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 577 interactions against 1.1M followers, an engagement rate of 0.054%. Measured over 244 original posts, its engagement rate beats 61% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 2.18% of those impressions turn into an interaction. That is about 2.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 17.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 244 posts sampled, 19% carry an image or video and 71% link out. The account's strongest tracked post pulled 47K interactions, about 81x its own typical post. Recurring topics include #russia, #txlege, #txsen.
Measured over 244 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #russia, #txlege, #txsen.
Compared with accounts its own size
Bill Kristol's engagement rate beats 61% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 69% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.054%, Bill Kristol sits above the 25th percentile of the 204,798 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 19% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 71% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 19% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 71% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 246 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 17, 202681x their median
Meta has suddenly suspended the No Kings Instagram account in the middle of the No Kings' national day of action. This shocking censorship comes just weeks before the midterm election. https://t.co/lZYfgQ560O
- Sep 23, 202680x their median
I found watching Trump’s UN speech today deeply depressing. It is a matter of national shame and humiliation that he is our president. Every country in the world, friend and foe alike, sees we are governed by a vainglorious fool.
- Oct 17, 202659x their median
The first subpoena from the new Democratic Congress should be to Mark Zuckerberg, for taking down the No Kings Instagram account in the middle of one of the largest days of civic activism in American history. No Kings. No Courtiers.
- Sep 7, 202643x their median
Lots about Trump renaming New Mexico, New America. But people are too polite to point out Trump has no interest in renaming New England, New Hampshire, New Jersey, or New York. It's Mexico and Mexicans and Latinos he wants to taunt. It's idiocy, but it's also a dog whistle.
- Sep 27, 202640x their median
This photo should win the Pulitzer. https://t.co/XdJdzJXbWC
- Sep 25, 202631x their median
The meeting was one of Friendship, Strength, and Success, for both China and the U.S.A. https://t.co/Y5D8HYTbAB
- Oct 11, 202631x their median
Q: "It's not just Trump, we also heard from Elon Musk saying Zelenskyy has gone too far. Why are they blaming you for the continuation of this war?" Zelenskyy: "Because these people can't find a key to how to stop Putin. Because it's more difficult to stop Putin than to pressure others..." The key to stopping Putin has always been the same: Russia’s ability to wage war must be destroyed, both economically and militarily. Right now, the US is doing the exact opposite. Zelenskyy: "It’s simpler to talk about prices and connect them to Ukraine, when everyone in the world understands that prices are rising because of the war in the Middle East and the blocking of the Strait of Hormuz. If we want to speak with people fairly, if we want to be clear, if we want to speak with our nations openly, people have to hear the reality. Don’t play games with people." Because Ukraine is in a vulnerable position, it is an easy scapegoat for everything. We are under attack and depend on our partners for support. We are forced to perform true miracles of patience and diplomacy. But blaming Ukraine didn’t work for Orbán in Hungary, and it won’t work for Trump in the US.
- Sep 17, 202631x their median
Mark Carney, "In the heart of Germany, above Weimar, there is a wooded ridge called Ettusberg. And for decades, Goethe walked, thought, and wrote there. An oak on that ridge came to bear his name, a living monument to the highest ideals of European culture" "As the 20th century turned dark, that same oak became trapped behind the barbed wire of Buchenwald. A silent witness to humanity's deepest moral failure. Goethe understood that ideals must be fought for, that values do not defend themselves." "Indeed, at the end of Faust, the old man's last vision is of a free people on free ground. Nödvg, Värdjän, Siegfreiheit. Wie das Leben, de taklik si eroban mus" "Freedom and life must be earned every single day" "Every day" "Every day, not once in 1945 or 1956 or 1989. Every day, including this one." My take: 1945, 1956 and 1989 are not distant history lessons: they mark Europe’s liberation from fascism, Hungary’s uprising against Soviet rule, and the fall of the Iron Curtain. Carney’s point is that freedom is never something Europe simply achieved and banked forever - it is a choice, a responsibility and, when necessary, a struggle renewed by every generation.
- Oct 17, 202628x their median
No Kings response to Meta: “In the 24 hours before our account was shut down, we posted a handful of times and livestreamed to thousands. Meta's "high-frequency" excuse doesn't add up…We need answers about why this happened & immediate action to ensure it never happens again.”
- Oct 12, 202627x their median
Trump's DHS raids Rep. Ilhan Omar's home because of paperwork filled out by her father in 1995. The Trumpists are desperate. But loyalists at powerful agencies will obey orders. Desperation is dangerous. Now is the time for all good men to come to the aid of their country.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 577 interactions against 1.1M followers, an engagement rate of 0.054%. Measured over 244 original posts, its engagement rate beats 61% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 2.18% of those impressions turn into an interaction. That is about 2.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 17.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 244 posts sampled, 19% carry an image or video and 71% link out. The account's strongest tracked post pulled 47K interactions, about 81x its own typical post. Recurring topics include #russia, #txlege, #txsen.
- What is Bill Kristol's engagement rate on X?
- Bill Kristol (@BillKristol) has an engagement rate of 0.054%, based on the median interactions across 244 original posts from the last 30 days against 1,066,450 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.054%, Bill Kristol sits above the 25th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BillKristol have real engagement?
- Its engagement rate beats 61% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @BillKristol post?
- Most posts go out around 13:00 UTC, and Saturday is its busiest day, at roughly 17.3 posts per day across the measured window.