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Sean Don engagement report

@BigSean - 12M followers on X

Measured over 4 original posts from a 30-day window, last computed on August 24, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 12M followers
Per impression
0.282%
21K views on a typical post
Reach
0.18%
of its followers see a post
Typical post
60
interactions (median)
Saved
0.009%
2 bookmarks on a typical post
Posting rate
0.3/day
active 20% of days
Peak time
05:00 UTC
Sunday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 60 interactions against 12M followers, an engagement rate of 0.001%. Measured over 4 original posts, its engagement rate beats 4% of tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 21K times each, and 0.282% of those impressions turn into an interaction. That is about 0.178% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 05:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video and 25% link out. The account's strongest tracked post pulled 70K interactions, about 1049x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on August 24, 2026. Recurring tag: #kehlaniworldtour.

Compared with accounts its own size

Sean Don's engagement rate beats 4% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

Where this sits in the catalog

At 0.001%, Sean Don sits below the 10th percentile of the 13,760 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.008%.

p100.001%
p250.008%
p50 (median)0.055%
p750.358%
p902.39%
p99272.8%
Engagement rate as a share of followers, across the 13,760 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 272,770 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.008%
50th percentile0.055%
75th percentile0.358%
90th percentile2.39%
99th percentile272.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 05:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 05:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 94%Busiest hour: 05:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%18K
01:00 UTC+1%18K
02:00 UTC-1%18K
03:00 UTC-4%18K
04:00 UTC-7%15K
05:00 UTC-6%14K
06:00 UTC-6%16K
07:00 UTC-6%17K
08:00 UTC-6%20K
09:00 UTC-3%23K
10:00 UTC-2%25K
11:00 UTC-2%26K
12:00 UTC0%29K
13:00 UTC0%33K
14:00 UTC-2%34K
15:00 UTC-1%36K
16:00 UTC-1%35K
17:00 UTC-1%33K
18:00 UTC+1%30K
19:00 UTC+1%28K
20:00 UTC-1%26K
21:00 UTC+1%23K
22:00 UTC+1%20K
23:00 UTC0%18K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 94%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%85K
Monday+2%88K
Tuesday+1%102K
Wednesday-3%87K
Thursday-1%82K
Friday-4%89K
Saturday+4%83K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video75% of posts+83%+77% to +89%7.0K
Outbound link25% of posts-48%-50% to -47%7.2K
Typical length--5%-7% to -4%11K
  • 75% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 83% above the same accounts' other posts.
  • 25% of its posts carry a link off X. Across the catalog, posts with an outbound link run 48% below the same accounts' other posts.
  • Its average post runs 93 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 5% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Apr 22, 20261049x their median

    https://t.co/7xU52Y5aFC

    64K5.7K5971382.3M viewsView on X
  • Feb 28, 2026779x their median

    my mom n denzel used to run scenes together back in the day.. had to throw them on facetime 😂 https://t.co/sqs1ri2tGb

    44K2.1K1971806.9M viewsView on X
  • Apr 19, 2026602x their median

    As long as u love me…

    31K5.0K184124499K viewsView on X
  • Apr 24, 2026484x their median

    i am honored to present you with the album. enjoy it. live in it. love through it. i love you I, thank you God. out everywhere now https://t.co/YtdXYChdd5

    27K4.8K576537510K viewsView on X
  • Nov 7, 2025347x their median

    Big Sean & Jhene Aiko have broken up after 10 years. And the women have been angry at Sean for "wasting" Jhene's time without marrying her But here's what those same women are ignoring Jhene was once married to one music producer Dot Da Genius Here's where it gets interesting, she cheated on her husband with Big Sean. She even got a tattoo of Big Sean whilst still married. Then went on to publicly kiss him on stage. All this whilst still married The poor guy eventually decided to call it quits, the embarrassment was too much. And Jhene was now free to date her handsome rap superstar boyfriend Big Sean But Big Sean never popped the question, because he understands game Lesson: When a woman cheats another man to be with you, she'll cheat on you too. Once a cheater always a cheater. Never marry a cheater

    17K2.4K6005809.5M viewsView on X
  • Apr 19, 2026261x their median

    I DONT KNOW IF THIS MAKES SENSE BUT YOURE MY HALLELUJAH @justinbieber @BigSean https://t.co/rYVf30APWP

    14K2.9K4184208K viewsView on X
  • Apr 19, 2026289x their median

    No Pressure

    14K2.6K199134596K viewsView on X
  • Jul 16, 2026233x their median

    💎 https://t.co/VJtlzOznlB

    11K2.3K132215333K viewsView on X
  • Apr 19, 2026199x their median

    me if justin brings out big sean for no pressure tonight https://t.co/E15qoRRCsA

    11K4341151331.6M viewsView on X
  • Apr 21, 2026182x their median

    Lo icónica que tiene que ser una canción para que la gente se sepa la parte de rap por favor que estos dos nos lancen otra joyita https://t.co/a4QrTtaONE

    9.8K1.1K1739304K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#kehlaniworldtour

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 60 interactions against 12M followers, an engagement rate of 0.001%. Measured over 4 original posts, its engagement rate beats 4% of tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 21K times each, and 0.282% of those impressions turn into an interaction. That is about 0.178% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 05:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video and 25% link out. The account's strongest tracked post pulled 70K interactions, about 1049x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Sean Don's engagement rate on X?
Sean Don (@BigSean) has an engagement rate of 0.001%, based on the median interactions across 4 original posts from the last 30 days against 11,845,948 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Sean Don sits below the 10th percentile of the 13,760 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BigSean have real engagement?
Its engagement rate beats 4% of the tracked X accounts closest to it in follower count, which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BigSean post?
Most posts go out around 05:00 UTC, and Sunday is its busiest day, at roughly 0.3 posts per day across the measured window.

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