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Bethesda Game Studios engagement report

@BethesdaStudios - 1.8M followers on X

Measured over 12 original posts from a 30-day window, last computed on October 24, 2026.

Engagement

Middle of its size range
Per follower
0.027%
of 1.8M followers
Per impression
1.16%
40K views on a typical post
Reach
2.30%
of its followers see a post
Typical post
468
interactions (median)
Saved
0.062%
25 bookmarks on a typical post
Posting rate
1.07/day
active 50% of days
Peak time
15:00 UTC
Tuesday

A typical post picks up 468 interactions against 1.8M followers, an engagement rate of 0.027%. Measured over 12 original posts, its engagement rate beats 49% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 40K times each, and 1.16% of those impressions turn into an interaction. That is about 2.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 12 posts sampled, 58% carry an image or video and 33% link out. The account's strongest tracked post pulled 121K interactions, about 258x its own typical post. Recurring topics include #fallout, #falloutday, #fallout76.

Measured over 12 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #fallout, #falloutday, #fallout76.

Compared with accounts its own size

Bethesda Game Studios's engagement rate beats 49% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 51% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.027%, Bethesda Game Studios sits above the 25th percentile of the 204,491 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,491 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video58% of posts+111%+108% to +115%34K
Outbound link33% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 58% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 234 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 17, 2026258x their median

    A NOTE FROM BETHESDA GAME STUDIOS We love making these worlds as much as you love playing in them. Today, we want to share what's next for Bethesda Game Studios and what you can expect from us in the years ahead. For forty years, we've built games that have entertained almost half a billion players. More than just games, these are worlds. Worlds for you to explore, shape, and make your own. Worlds we return to together. That's what's driving us forward. We're investing more deeply in the worlds players love, giving creators a bigger role in shaping their experiences, and bringing our teams closer together so we can get our games into your hands sooner, support them longer, and continue building them alongside you for decades to come. STARFIELD CONTINUES With over 17 million players logging almost a billion hours to date, Starfield remains an important part of our future. As we enter Year 3, we'll continue expanding the Settled Systems with new stories, targeted gameplay improvements, and additional updates, while preparing for the launch of new Starborn content next year. More than 40% of players already customize their experience through Creations, and we'll continue investing in creators and giving players new ways to make Starfield their own. CREATED BY PLAYERS We've believed from the beginning that our worlds belong not only to the people who make them, but also to the people who play them. That's why we've long provided players with the tools to create their own experiences, dating back to the Morrowind Construction Set. This year marked another major milestone for Creations with its expansion to Fallout 4, joining Skyrim and Starfield. We're proud to say Creators have already earned more than $10 million in royalties from their work. THE FUTURE OF FALLOUT Fallout is one of our biggest priorities today. Fallout 5 remains our long-range destination, and we have multiple Fallout projects in active development right now. Fallout 76 continues to be home to millions of players exploring Appalachia together. With nearly 70 free updates released to date, the journey is far from over. In fact, we have a major Fallout 76 expansion planned for next year: Raven Rock, a prequel story to Fallout 3. Fallout 4, the most award-winning game in the franchise, just celebrated its 10-year anniversary and recently passed over 35 million copies sold, continuing to attract a new audience every year. We also know many players want to revisit previous Fallout experiences. While we're not announcing any dates today, we have been working on remasters for both Fallout 3 and Fallout: New Vegas. Fallout Shelter continues to be the most popular way to experience Fallout on the go, with more than 250 million players. There’s more ahead for Fallout Shelter, including new Seasons. An unscripted Fallout Shelter television project is also in the works with our partners at Amazon Studios and Kilter Films. We'd like to congratulate Kilter Films and Amazon Studios on the 10 Emmy nominations for Fallout Season 2. Production on Season 3 is already underway. And while we won't host a traditional Fallout Day broadcast this year, we're already planning something special for Fallout's 30th anniversary in 2027, when Fallout Day will be celebrated live in Washington, D.C. STUDIO COLLABORATION The wasteland continues to expand as we team up once again with our longtime friends at Obsidian Entertainment. We're happy to confirm they're working with us on a new Fallout project. We'll have more to share in the future. We're also bringing our teams closer together across Bethesda. ZeniMax Online Studios will partner closely with Bethesda Game Studios on The Elder Scrolls franchise, while continuing to deliver incredible new experiences for The Elder Scrolls Online. Season One: Return of the Thieves Guild recently launched, and the team has more planned for the future. By aligning more directly across the franchise, we can create even better experiences for players. Bringing our teams closer together is helping us build a stronger foundation for everything we create next. THE ELDER SCROLLS AND BEYOND That foundation extends beyond our teams to the technology, tools, and systems that will power the next generation of Bethesda RPGs. Our teams are now developing The Elder Scrolls VI and Fallout 5 on Creation Engine 3, a shared technology platform we've been building since Starfield's launch. It allows our teams to support multiple projects simultaneously with new tools, rendering, and systems that define our games. Fallout 5 is currently in preproduction. The Elder Scrolls VI is our primary development focus today, with the majority of our team currently working on the next chapter of the franchise. With over 65 million copies sold, players are still exploring Skyrim 15 years later, but we know it’s been a very long wait for the sequel. The next chapter is on the way. We’re where we planned to be, loving how it looks, and playing it every day. THE ROAD AHEAD Across Bethesda Game Studios, we're building for the future of Fallout, The Elder Scrolls, and Starfield. We're investing in our technology, bringing teams closer together, supporting our live games, expanding into new forms of entertainment, and developing the next generation of Bethesda RPGs. We couldn’t be more excited for what’s ahead and wanted to share as much as we could today. We can’t thank you enough for all you’ve given to us and these worlds. And we can’t wait to continue them together. –Bethesda Game Studios

    97K14K4.7K4.9K14M viewsView on X
  • Aug 11, 2026119x their median

    Live playthrough of The Elder Scrolls VI: ******** this morning. The scale and grandeur are incredible. The story is even greater.

    48K3.3K2.6K2.1K7.7M viewsView on X
  • Jul 1, 202690x their median

    Exploring across Cyrodiil, you never know what physical treasures you might find... 🔍 https://t.co/xVAGF1i84k

    37K4.5K9191.0K4.8M viewsView on X
  • Jun 18, 202617x their median

    Okie dokie, please welcome Emily Mortimer, Manny Jacinto and Thomasin McKenzie to Season Three!!! https://t.co/YyKefdhRfn

    13K988165317667K viewsView on X
  • Sep 29, 202615x their median

    Want to get your hands on an original copy of The Elder Scrolls II: Daggerfall? Now's your chance! To celebrate Daggerfall's recent 30th Anniversary, we're giving one lucky winner the original game along with a poster illustrated by @samdunn of @PosterPosse. Follow and repost to enter, and a winner will be messaged in a week! Full rules: https://t.co/jRlOry628V

    3.5K2.7K272462212K viewsView on X
  • Sep 6, 202611x their median

    Celebrating Starfield's anniversary with a look back on all the content and updates from the past three years. Here's to the adventures yet to come. 🌌 https://t.co/g8s4iDBEeY

    4.2K47723897403K viewsView on X
  • Aug 14, 20269.6x their median

    On Tuesday, August 18th, a patch will be coming to Fallout 4 focusing on general Creations improvements. As a precaution, prior to these updates we encourage players to log into your game save if you haven’t done so in a while or manually save your load order. Once your load order is saved, you’ll be able to re-download your entire Creations list at once when the update is live. Additionally, we are also working on a Skyrim update with details to come soon.

    2.9K3169243711.6M viewsView on X
  • Sep 10, 20266.1x their median

    Over the past three years, you've explored distant systems, built awe-inspiring ships, and made countless memories during your travels. To celebrate three years in the Settled Systems, we're running a giveaway and want to see some of your best in-game photos! To enter, follow, quote repost, and attach up to four of your best photos using the hashtag #StarfieldGiveaway. Three winners will be selected at random in two weeks to win a 3-Year Anniversary Giveaway Bundle that includes: 🎧 Starfield Limited Edition headset 🎮 Starfield Limited Edition wireless controller 🏴‍☠️ Starfield Crimson Fleet LED Wall Art Full rules: https://t.co/7yFZLScU6z

    2.1K295145267316K viewsView on X
  • Jun 30, 20265.7x their median

    We're happy to share The Elder Scrolls IV: Oblivion Remastered arrives on Nintendo Switch 2, on August 11th. https://t.co/O4oJXkOFKf https://t.co/dtnmh74qdL

    2.3K20720943318K viewsView on X
  • Aug 26, 20264.4x their median

    A hotfix is planned for The Elder Scrolls V: Skyrim Special Edition tomorrow, August 27. On Xbox, this will fix a crash that occurs when opening the map multiple times; on PlayStation, this will fix a crash involving using the on-screen keyboard on the main menu, as well as an issue where the game showed the incorrect amount of Creations storage space.

    1.6K16626850160K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#fallout#falloutday#fallout76#playstation#skyrim

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 468 interactions against 1.8M followers, an engagement rate of 0.027%. Measured over 12 original posts, its engagement rate beats 49% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 40K times each, and 1.16% of those impressions turn into an interaction. That is about 2.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 12 posts sampled, 58% carry an image or video and 33% link out. The account's strongest tracked post pulled 121K interactions, about 258x its own typical post. Recurring topics include #fallout, #falloutday, #fallout76.

What is Bethesda Game Studios's engagement rate on X?
Bethesda Game Studios (@BethesdaStudios) has an engagement rate of 0.027%, based on the median interactions across 12 original posts from the last 30 days against 1,756,987 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.027%, Bethesda Game Studios sits above the 25th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BethesdaStudios have real engagement?
Its engagement rate beats 49% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BethesdaStudios post?
Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 1.07 posts per day across the measured window.

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