Be A King engagement report
@BerniceKing - 715K followers on X
Measured over 59 original posts from a 30-day window, last computed on October 1, 2026.
Engagement
A typical post picks up 549 interactions against 715K followers, an engagement rate of 0.077%. Measured over 59 original posts, its engagement rate beats 66% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 4.35% of those impressions turn into an interaction. That is about 1.76% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 59 posts sampled, 97% carry an image or video and 25% link out. The account's strongest tracked post pulled 31K interactions, about 57x its own typical post. Recurring topics include #mlk, #belovedcommunity, #nolanwells.
Measured over 59 original posts from a 30-day window, last computed on October 1, 2026. Recurring tags: #mlk, #belovedcommunity, #nolanwells.
Compared with accounts its own size
Be A King's engagement rate beats 66% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 87% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.077%, Be A King sits above the 25th percentile of the 204,880 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 97% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 25% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 25% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 467 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jan 15, 202657x their median
Happy birthday, Daddy. Thank you for being a bold purveyor of true peace. Thank you for living with purpose and for radically lifting the power of love. Thank you for believing that we can defeat injustice without destroying each other. Thank you for your courage and strategic, compassionate action. Thank you for teaching me so much, even now. I remember you today, on your 97th birthday. I remember you always. #MLK #MartinLutherKingJr #HappyBirthday
- Sep 21, 202634x their median
My beautiful mother. #CorettaScottKing https://t.co/V9TWHlAxGN
- Aug 19, 202629x their median
Nolan Wells should be 19 years old today. I’m praying for his family. For peace. For strength. For answers. #NolanWells https://t.co/9vcguMD2Hd
- Jul 25, 202623x their median
Emmett Till should be celebrating his 85th birthday today. Instead, he was robbed not only of his life, but of every year, relationship, dream, and possibility that should have followed. White supremacy destroys lives, wounds generations, and depends on our willingness to look away. Remember Emmett. Reject the hatred that killed him. Continue the work of dismantling every system that devalues Black life. #EmmettTill
- Sep 15, 202621x their median
Sixty-three years ago today, Addie Mae Collins, Denise McNair, Carole Robertson, and Cynthia Wesley were murdered in the bombing of Birmingham’s 16th Street Baptist Church. They were children. Their lives were stolen by racial hatred and terrorism. Remember their names. Honor their lives. And continue the work of confronting the hatred and dehumanization that made their murders possible. #16thStreetBaptistChurch #AddieMaeCollins #DeniseMcNair #CaroleRobertson #CynthiaWesley
- Aug 18, 202616x their median
Happy heavenly birthday, my brother. #MalcolmJamalWarner https://t.co/5jQoapB0Fu
- Aug 25, 202615x their median
I am deeply saddened by the passing of Dolly Parton. Her extraordinary voice entertained and brought joy to generations, and she used her influence beyond music to affirm human dignity, inclusion, and the importance of treating people with love and respect. Through her commitment to literacy, she also opened doors of possibility for children around the world. In 2023, I had the privilege of honoring Dolly on behalf of The King Center as our Christine King Farris “Legacy of Service in Education” honoree. My prayers are with her family, loved ones, and all who were touched by her light. #DollyParton
- Aug 24, 202613x their median
Nearly two weeks without power is not simply an inconvenience. It means spoiled food, disrupted businesses, lost communication, unbearable heat, and families wondering when help will finally come. What is happening in Gary, Indiana, raises a deeper question about whose communities are treated with urgency. Black communities have too often been expected to endure neglect, absorb the consequences, and keep surviving. No community should have to prove that its families are worthy of immediate care. Our communities deserve more than survival. Black communities deserve to be valued. #GaryIndiana #HumanDignity #EnvironmentalJustice
- Sep 4, 202612x their median
Sixty-nine years ago today, Elizabeth Eckford was 15 years old and simply trying to go to school. This image is painful to look at, but necessary to remember. What I see is not only hatred. I see courage, dignity, and the strength to keep moving when the world around you is trying to push you back. Progress is never guaranteed. Rights can be challenged. History can be distorted. And generations can become comfortable with injustices they did not personally create. That is why courage still matters. Honor Elizabeth Eckford. Honor the Little Rock Nine. And let their example remind us that human dignity must always be defended. #ElizabethEckford #LittleRockNine
- Sep 20, 202611x their median
Sixty-eight years ago, while signing copies of Stride Toward Freedom in Harlem, Daddy was stabbed in the chest with a letter opener and nearly lost his life. He survived, and what followed revealed something essential about his commitment to nonviolence. Even after experiencing violence so personally, he refused to allow hatred to determine his response. Nonviolence was not simply something my father preached. It was a discipline he chose, even when the cost was deeply personal. #MLK #Nonviolence365 #BelovedCommunity
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 549 interactions against 715K followers, an engagement rate of 0.077%. Measured over 59 original posts, its engagement rate beats 66% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 4.35% of those impressions turn into an interaction. That is about 1.76% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 59 posts sampled, 97% carry an image or video and 25% link out. The account's strongest tracked post pulled 31K interactions, about 57x its own typical post. Recurring topics include #mlk, #belovedcommunity, #nolanwells.
- What is Be A King's engagement rate on X?
- Be A King (@BerniceKing) has an engagement rate of 0.077%, based on the median interactions across 59 original posts from the last 30 days against 715,246 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.077%, Be A King sits above the 25th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BerniceKing have real engagement?
- Its engagement rate beats 66% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @BerniceKing post?
- Most posts go out around 11:00 UTC, and Monday is its busiest day, at roughly 1.97 posts per day across the measured window.