Bernard Marr engagement report
@BernardMarr - 137K followers on X
Measured over 38 original posts from a 30-day window, last computed on September 29, 2026.
Engagement
A typical post picks up 12 interactions against 137K followers, an engagement rate of 0.008%. Measured over 38 original posts, its engagement rate beats 18% of 19,933 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.3K times each, and 0.863% of those impressions turn into an interaction. That is about 0.974% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 38 posts sampled, 63% carry an image or video and 74% link out. The account's strongest tracked post pulled 37 interactions, about 3.1x its own typical post. Recurring topics include #ai, #businesses, #artificialintelligence.
Measured over 38 original posts from a 30-day window, last computed on September 29, 2026. Recurring tags: #ai, #businesses, #artificialintelligence.
Compared with accounts its own size
Bernard Marr's engagement rate beats 18% of the tracked X accounts closest to it in follower count (19,933 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 38% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.008%, Bernard Marr sits above the 10th percentile of the 201,342 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.141% |
| 75th percentile | 0.671% |
| 90th percentile | 2.53% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 05:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 63% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 74% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 63% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 74% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 621 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Apr 4, 20263.1x their median
Was such an honor to appear on the BBC programme AI Decoded! The title of the episode is: What Jobs Will Al Leave Us? Hosted by Christian Fraser and Priya Lakhani OBE we were also joined by @EllaHaferMalz. It shows six times on BBC News and BBC World this weekend and you can watch it on BBC iPlayer and on YouTube: https://t.co/jYZ8THRtiq
- Sep 11, 20262.6x their median
How Maersk Is Using AI To Survive The New Era Of Tariff Chaos As tariffs, customs rules and #trade regulations become increasingly complex, #Maersk is turning to #AI to help businesses avoid costly mistakes, delays and missed opportunities. Its growing use of AI across #customs, #shipping and #logistics offers a glimpse of how #intelligent #automation could reshape global #trade. https://t.co/9MITiV2WdU
- Sep 9, 20262.2x their median
🤖 AI agents aren’t just changing technology — they’re about to change how we work. We’re moving beyond AI that simply answers questions towards intelligent agents that can plan tasks, make decisions, use tools and complete work on our behalf. That could fundamentally reshape the workplace. 🚀 Instead of spending hours on repetitive processes, administration and routine tasks, people could increasingly manage teams of AI agents — freeing up more time for creativity, strategy, problem-solving and human interaction. The big question isn’t simply “Will AI take jobs?” It’s “How will AI agents change what our jobs actually look like?” Watch the video and let me know: How do you think AI agents will change your work? 👇 #AI #ArtificialIntelligence #AIAgents #AgenticAI #FutureOfWork #FutureOfJobs #Automation #GenerativeAI #DigitalTransformation #WorkplaceAI #AITools #FutureTech
- Sep 14, 20261.8x their median
Humanoid Robots Are Coming, Here’s What Everyone Needs To Know #HumanoidRrobots are moving rapidly from science fiction into #factories, #workplaces and potentially our homes, powered by advances in #artificialintelligence and billions of dollars of investment. From #TeslaOptimus and #FigureAI to increasingly affordable robots from China, here is what #humanoid #robots can do, why they matter and how they could transform everyday life. https://t.co/JHOuQCAnYT
- Sep 18, 20261.7x their median
Who Really Controls Your AI And Data? Why Every Business Should Care As #businesses become increasingly dependent on #AI platforms and #cloud services, questions over who controls their #data, #algorithms and digital #assets are becoming impossible to ignore. AI and #datasovereignty are emerging as major #strategic issues, creating new #risks around #security, ownership, regulation and business #resilience. https://t.co/kJOgAG5ImB
- Sep 7, 20261.5x their median
Workers Are Going On Strike Over Humanoid Robots, And This Is Just The Beginning #Workers have gone on strike over plans to introduce #humanoidrobots into a Hyundai factory, offering an early glimpse of the battles that could erupt as #robots move into #workplaces around the world. With companies racing to deploy #humanoid robots while regulation, #worker protections and labor agreements struggle to keep up, the coming #automation boom could trigger a major political and societal backlash. https://t.co/HV2flLJ7hJ
- Sep 25, 2026
Workers Are Going On Strike Over Humanoid Robots, And This Is Just The Beginning #Workers have gone on strike over plans to introduce #humanoidrobots into a #Hyundai factory, offering an early glimpse of the battles that could erupt as #robots move into #workplaces around the world. With companies racing to deploy #humanoid robots while regulation, #worker protections and labor agreements struggle to keep up, the coming #automation boom could trigger a major political and societal backlash. https://t.co/GilZvBtHnO
- Sep 21, 2026
Tokenmaxxing: The Dangerous New AI Trend Businesses Need To Stop #Tokenmaxxing is spreading through #businesses as #employees and #companies race to demonstrate how enthusiastically they are using #AI. But measuring AI success by #tokens consumed can drive up costs, encourage waste and distract leaders from the metric that really matters: the value AI creates. https://t.co/fSCeZYrOWC
- Sep 14, 2026
🤖 What happens when AI agents stop answering customer questions… and start actually solving their problems? Customer service is entering a very different era. Instead of simply providing information or directing customers towards the right department, AI agents can increasingly understand an issue, access relevant systems, make decisions and take action to resolve it. ⚡ That could mean fewer hand-offs, faster resolutions and customer experiences that feel far more seamless. But it also raises an important question for businesses: how much authority should we give an AI agent when it’s dealing directly with our customers? The next generation of customer service won’t just be about better chatbots. It could be about AI that gets things done. Would you trust an AI agent to resolve your customer service issue? 👇 #AI #ArtificialIntelligence #AIAgents #AgenticAI #CustomerService #CustomerExperience #CX #Automation #FutureOfWork #DigitalTransformation #BusinessAI #FutureOfAI
- Sep 7, 2026
How Google Cloud Put An AI Agent Inside Formula E’s GEN4 Car At Goodwood Festival of Speed, #GoogleCloud and #FormulaE turned the new 815hp GEN4 into a moving #AI laboratory, using a Pixel 10 Pro to process live telemetry and coach driver Dan Ticktum on the hillclimb. The experiment offers a glimpse of how #edgeAI and #autonomous #agents could move #intelligence closer to #machines, workers and real-time decisions across industry. https://t.co/M33CrXuEZL
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 12 interactions against 137K followers, an engagement rate of 0.008%. Measured over 38 original posts, its engagement rate beats 18% of 19,933 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.3K times each, and 0.863% of those impressions turn into an interaction. That is about 0.974% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 38 posts sampled, 63% carry an image or video and 74% link out. The account's strongest tracked post pulled 37 interactions, about 3.1x its own typical post. Recurring topics include #ai, #businesses, #artificialintelligence.
- What is Bernard Marr's engagement rate on X?
- Bernard Marr (@BernardMarr) has an engagement rate of 0.008%, based on the median interactions across 38 original posts from the last 30 days against 136,909 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.008%, Bernard Marr sits above the 10th percentile of the 201,342 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BernardMarr have real engagement?
- Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (19,933 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @BernardMarr post?
- Most posts go out around 05:00 UTC, and Monday is its busiest day, at roughly 1.27 posts per day across the measured window.