Marc Benioff engagement report
@Benioff - 5.8M followers on X
Measured over 12 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 274 interactions against 5.8M followers, an engagement rate of 0.005%. Measured over 12 original posts, its engagement rate beats 35% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 165K times each, and 0.166% of those impressions turn into an interaction. That is about 2.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 06:00 UTC, and Thursday is the busiest day of the week. Of the 12 posts sampled, 67% carry an image or video, 8% are part of a thread and 33% link out. The account's strongest tracked post pulled 88K interactions, about 320x its own typical post.
Measured over 12 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #df26.
Compared with accounts its own size
Marc Benioff's engagement rate beats 35% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 16% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, Marc Benioff sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Jul 3, 2026320x their median
bets still on the table America, yet. https://t.co/Ap5Cw3EKRV
- Aug 27, 202642x their median
Welcome Claudeforce. ❤️ https://t.co/rk0M1cFhCG
- Aug 20, 202620x their median
Don’t code alone. Slack Code is live. Humans and agents. Same channel. Same work. Launching today with agents from @AnthropicAI, @github, @Cognition, and @vercel. This is real multiplayer coding. See it at @Dreamforce #DF26 https://t.co/scVeLgIgZR
- Jun 30, 202612x their median
Narrative violation: A new study of 21,559 firms in the U.S. finds that “companies that adopt AI tend to grow faster following adoption”. “Firms making the largest AI investments grow employment by roughly 10% following adoption, while low-intensity adopters see no statistically significant change.” “Entry-level headcount rises 12% for high-intensity adopters.” “Gains emerge gradually and are broad across roles, including engineering, sales, administration, and customer service.” “The results counter predictions that AI adoption will lead to broad job loss.” The study is based on observed AI spending from Ramp card and bill pay data linked to Revelio Labs workforce records.
- Aug 26, 202611x their median
Claudeforce is here. ⚡️ The #1 AI (Claude) now runs natively on the #1 CRM (Salesforce). Through the new AIforce harness + Headless 360, Claude gets direct, governed access to Data 360, Tableau, Slack, and your entire Salesforce workflow—without ever leaving the chat. What this changes today: • Instant Grounded Intelligence — Ask complex enterprise questions and get real-time, trusted answers • App & Agent Builder — Deploy custom workflows, agents, and secure apps on the fly • Action-Oriented — Trigger live enterprise actions and get work done, not just summaries • Ironclad Governance — Zero Data Retention, full trust boundary, Salesforce-certified by default Probabilistic models alone can’t run a company. Deterministic systems alone can’t reason. Claudeforce fuses Claude’s reasoning with Salesforce’s trusted data and controls. The AI is the interface. This is how every business will run. See it at Dreamforce. #DF26
- Jul 8, 20266.3x their median
“Today, connectivity is no longer the end goal. We are now transitioning to the era of data-driven growth. Artificial intelligence is the common denominator that will redefine healthcare, education and energy, among many other sectors. As a commission, our mission is to ensure this transformation does not widen existing divisions. The task ahead of us is urgent, but we will face challenges. The objective isn’t just to have a conversation. It is to ensure everything we agree to do, gets translated into tangible and practical outcomes.” President Kagame President Kagame joined fellow Co-Chair Marc Benioff and Vice-Chair Doreen Bogdan-Martin for a fireside chat marking the launch of the AI for Good Global Commission. He then chaired the Commission’s inaugural meeting alongside Marc Benioff and Doreen Bogdan-Martin. The high-level initiative brings together 44 commissioners to identify practical ways to harness artificial intelligence to address some of the world’s most pressing challenges.
- Jul 23, 20266.2x their median
What most impresses me about Anthropic (besides unprecedented revenue growth) is their enterprise hat trick: the best model (Claude), the best coding agents (Claude Code), & the best productivity tool (Cowork). Salesforce is proud to be an early investor, customer, and partner. https://t.co/PE1DIGTOnN
- Jun 23, 20265.7x their median
Claude Tag is live. Tag @ClaudeAI in any channel. It reads the thread, does the work, and posts back where everyone can see it. Your question becomes the team's answer. Only in Slack. https://t.co/gS8ljewGKG
- Mar 4, 20246.0x their median
AI's true gold isn't in the UI or model—they're both commodities. What breathes life into AI is the data & metadata that describes the data to the model—just like oxygen for us. The future's fortune lies in our data. Yes, Data is the new gold! 💖
- Jun 26, 20263.2x their median
Just heartbroken to hear of the passing of the incredible Om Malik. @Om was always a pioneer, a deep thinker, and a truly original voice who shaped the soul of Silicon Valley. Om’s curiosity and integrity challenged us all to be better. My thoughts are with his family and loved ones. May the One who brings Peace bring Peace to all.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 274 interactions against 5.8M followers, an engagement rate of 0.005%. Measured over 12 original posts, its engagement rate beats 35% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 165K times each, and 0.166% of those impressions turn into an interaction. That is about 2.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 06:00 UTC, and Thursday is the busiest day of the week. Of the 12 posts sampled, 67% carry an image or video, 8% are part of a thread and 33% link out. The account's strongest tracked post pulled 88K interactions, about 320x its own typical post.
- What is Marc Benioff's engagement rate on X?
- Marc Benioff (@Benioff) has an engagement rate of 0.005%, based on the median interactions across 12 original posts from the last 30 days against 5,818,118 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Marc Benioff sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Benioff have real engagement?
- Its engagement rate beats 35% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Benioff post?
- Most posts go out around 06:00 UTC, and Thursday is its busiest day, at roughly 1.23 posts per day across the measured window.